——Interview with General Manager of Shanghai Saite Lighting Appliance Co., Ltd. 虞云涛文/Reporter Shanghai Ji Jinsong In recent years, the game between manufacturers has been continuously staged, and the cases in which dealers have been “rested†by manufacturers are constantly appearing. Because of this, the more More dealers feel that manufacturers are unreliable and try to build their own brands. However, Qi Yuntao, the general manager of Shanghai Saite Lighting Appliance Co., Ltd., insisted that “the back of the tree is good for the coldâ€. Under the control of this concept, Shanghai Saite Lighting Appliance Co., Ltd., established in December 1996, now has the agency distribution rights of several well-known domestic brands in Shanghai. In his conversation with Zhai, the reporter found that he has many unique views.
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Viewpoint 1 The lighting industry is not without barriers. Some people say that the lighting industry is an industry that does not have many professional barriers. Anyone can copy it. I think that if it is from the mouth of consumers, it can be understood, but if it is professional lighting. Industry workers, this understanding is naive performance. The luminaire brings not only the light, but also a combination of art and technology. The professional insight and authority of the lighting designer is irreplaceable. A professional lighting designer has devoted his career to the scientific and artistic research of light, which is the artistic realm they pursue throughout their lives. Some people may feel that it is unreliable to tie together lighting and art. However, this is the case. Now, whether in the home or in public places, lighting equipment is an important tool to reflect the overall style of space.
For the company, having a team of professional lighting designers is also a manifestation of comprehensive competitiveness. Designers can meet consumer demand for lighting space layouts, providing consumers with an economical and practical solution that focuses on the perfect combination of efficacy and art. It is also because lighting designers have a wealth of experience and knowledge of lighting equipment and systems that can well understand and interpret the role of lighting in architecture and decoration design. It can be seen that the counterfeiters in the lighting industry can only dig their own graves, and some of them may still be able to get gold from them today. However, with the development of science and technology, the professionalism and innovation awareness of the lighting industry will gradually emerge. By that day, no one will doubt the professional barriers of the lighting industry.
Viewpoint 2 Doing the choice also needs impulse. A few years ago, the crystal lamp was not optimistic about the market. Many merchants were forced to give up because of its high cost. However, the crystal lamp became the first dazzle of Yunyun Tao. Yuntao said: "Most of the time The choice requires impulsiveness, of course, this requires a certain opportunity. Compared with other lighting products, the crystal lamp has a greater limitation and a slightly different business model. The choice at that time is very risky for me. If there is no persistence, there may be no Sette today. But we Zhejiang people have a 'dare' character, and in the period when the crystal lamp market is still immature, I have seen its future value. It reflects the taste and quality of a space, reflecting the identity of the owners and consumers. I still remember that the owner of the Vatican Crystal Light has been involved in the field of lighting for decades, and has always focused on crystal lamps. 'Developing other types of lighting fixtures. He once said, 'We are not only making lighting, but more importantly, creating beautiful harmony, beautiful artistic conception and beautiful enjoyment."
Qi Yuntao believes that to be the leader of the industry, always in the fashion, the front end of quality, the process of being chased by others is the process of victory. It's like a Mercedes in a car, like a LV in a bag, everyone is yearning for these brands to do it. Although the sales of crystal lamps cost a lot of manpower and material resources when they first started, but through years of experience accumulation, the customer's return rate has increased, and the crystal lamp has gradually turned into one of Scitech's main products, from the current market. In terms of the situation, the domestic crystal lamp market is generally optimistic, and the previous downturn has been improved. In the next two or three years, a number of good quality and good service brands will emerge in the field of crystal lamps, which will inevitably lead the development of the crystal lamp market. Scitech is committed to the selection of excellent, quality-assured brand management, coupled with quality service, will still have a place in the future market.
Viewpoint 3 Market competition accelerates industry development 虞 It is believed that the Chinese lighting industry in 2008 will face more intense competition. There is no monopoly in the current market, and the lighting industry is the same. Competition is the law of the market. Different industries have different levels of competition. "In my opinion, industry competition is actually more beneficial to the survival of the fittest in the whole industry. Competition can enable a group of outstanding enterprises to develop and grow faster. Without competition, there will be no innovation and incentives, and it will not accelerate the development of the industry. In different periods of development, it will be expressed in different forms. However, the results of each competition will bring a qualitative sublimation to the industry. With the accelerated development of urbanization in China, the lighting industry has begun to heat up, and competition has followed Come on. How to find a way out in the competition, healthy development, is a problem that every lighting company should pay attention to."
In 2008, Scitech will be market-oriented, based on product quality, focus on improving the company's internal production capacity, management capabilities and customer maintenance capabilities, increase marketing efforts and brand building capabilities, and hope to with more excellent brands. Cooperation. In this way, not only enhances the value of Seth itself, but also guarantees the brand. As the saying goes, "Relying on the big tree to enjoy the cool", Scitech is to rely on those excellent manufacturers.
Editor: He Chunyan Format: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
Viewpoint 1 The lighting industry is not without barriers. Some people say that the lighting industry is an industry that does not have many professional barriers. Anyone can copy it. I think that if it is from the mouth of consumers, it can be understood, but if it is professional lighting. Industry workers, this understanding is naive performance. The luminaire brings not only the light, but also a combination of art and technology. The professional insight and authority of the lighting designer is irreplaceable. A professional lighting designer has devoted his career to the scientific and artistic research of light, which is the artistic realm they pursue throughout their lives. Some people may feel that it is unreliable to tie together lighting and art. However, this is the case. Now, whether in the home or in public places, lighting equipment is an important tool to reflect the overall style of space.
For the company, having a team of professional lighting designers is also a manifestation of comprehensive competitiveness. Designers can meet consumer demand for lighting space layouts, providing consumers with an economical and practical solution that focuses on the perfect combination of efficacy and art. It is also because lighting designers have a wealth of experience and knowledge of lighting equipment and systems that can well understand and interpret the role of lighting in architecture and decoration design. It can be seen that the counterfeiters in the lighting industry can only dig their own graves, and some of them may still be able to get gold from them today. However, with the development of science and technology, the professionalism and innovation awareness of the lighting industry will gradually emerge. By that day, no one will doubt the professional barriers of the lighting industry.
Viewpoint 2 Doing the choice also needs impulse. A few years ago, the crystal lamp was not optimistic about the market. Many merchants were forced to give up because of its high cost. However, the crystal lamp became the first dazzle of Yunyun Tao. Yuntao said: "Most of the time The choice requires impulsiveness, of course, this requires a certain opportunity. Compared with other lighting products, the crystal lamp has a greater limitation and a slightly different business model. The choice at that time is very risky for me. If there is no persistence, there may be no Sette today. But we Zhejiang people have a 'dare' character, and in the period when the crystal lamp market is still immature, I have seen its future value. It reflects the taste and quality of a space, reflecting the identity of the owners and consumers. I still remember that the owner of the Vatican Crystal Light has been involved in the field of lighting for decades, and has always focused on crystal lamps. 'Developing other types of lighting fixtures. He once said, 'We are not only making lighting, but more importantly, creating beautiful harmony, beautiful artistic conception and beautiful enjoyment."
Qi Yuntao believes that to be the leader of the industry, always in the fashion, the front end of quality, the process of being chased by others is the process of victory. It's like a Mercedes in a car, like a LV in a bag, everyone is yearning for these brands to do it. Although the sales of crystal lamps cost a lot of manpower and material resources when they first started, but through years of experience accumulation, the customer's return rate has increased, and the crystal lamp has gradually turned into one of Scitech's main products, from the current market. In terms of the situation, the domestic crystal lamp market is generally optimistic, and the previous downturn has been improved. In the next two or three years, a number of good quality and good service brands will emerge in the field of crystal lamps, which will inevitably lead the development of the crystal lamp market. Scitech is committed to the selection of excellent, quality-assured brand management, coupled with quality service, will still have a place in the future market.
Viewpoint 3 Market competition accelerates industry development 虞 It is believed that the Chinese lighting industry in 2008 will face more intense competition. There is no monopoly in the current market, and the lighting industry is the same. Competition is the law of the market. Different industries have different levels of competition. "In my opinion, industry competition is actually more beneficial to the survival of the fittest in the whole industry. Competition can enable a group of outstanding enterprises to develop and grow faster. Without competition, there will be no innovation and incentives, and it will not accelerate the development of the industry. In different periods of development, it will be expressed in different forms. However, the results of each competition will bring a qualitative sublimation to the industry. With the accelerated development of urbanization in China, the lighting industry has begun to heat up, and competition has followed Come on. How to find a way out in the competition, healthy development, is a problem that every lighting company should pay attention to."
In 2008, Scitech will be market-oriented, based on product quality, focus on improving the company's internal production capacity, management capabilities and customer maintenance capabilities, increase marketing efforts and brand building capabilities, and hope to with more excellent brands. Cooperation. In this way, not only enhances the value of Seth itself, but also guarantees the brand. As the saying goes, "Relying on the big tree to enjoy the cool", Scitech is to rely on those excellent manufacturers.
Editor: He Chunyan Format: Yang Xiaolian Executive Editor: Yao Xiaohong Email:
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