At the sub-forum of “Smart TV Industry Development—Industry Fusion and Pattern Reconstructionâ€, Liang Zhibang, Assistant General Manager of Tencent Living Room Products Center, expressed that Tencent will be more open-minded around the theme of “opening and embracing the spring of Internet TVâ€. Gradually increase the investment in the Internet TV field and work with industry chain partners to build a new living room entertainment ecosystem.
Liang Zhibang, Assistant General Manager of Tencent Living Room Products Division delivered a speech
Internet TV has a broad prospect of video platform layout
2015 was a crucial year for Internet TV. Not only did the user scale climb to 100 million, industry regulations tended to improve, and business models gradually took shape. At the same time, Internet TV brands flourished. The 2015 China Network Audiovisual Development Research Report released at this year's Networking Conference showed that with the popularity of smart TVs, Internet boxes and other devices, TV terminals have become an important device for watching online video programs in the living room environment. 23.2%. According to data from market research institutions such as DisplaySearch, the viewing duration of Internet TV and equipment shipments will both increase rapidly within five years. Global users have embraced the “Internet TV era†since PC, mobile, and tablet.
Compared with traditional cable networks or telecommunication network televisions, Internet TV brings users a more free and more enjoyable experience such as strong interaction and strong on-demand. At present, major Internet video platforms, including Tencent, iQiyi, Unicom, and LeTV, have seen the broad prospects in this field and have entered the Internet TV market one after another.
As a content producer and provider of the Internet TV industry, the domestic video platform, while seeking cooperation with licensees, actively cooperates with hardware manufacturers and gradually builds their own Internet TV ecosystem. For example, iQIYI and YouTou are both tied together by a licensee and collaborate with TV and box manufacturers. LeSpe also builds its own hardware products while cooperating with Guangdong.
Tencent Internet TV layout early opening and cooperation into the industrial ecology
As one of the largest Internet integrated service providers in China, Tencent has also been in the Internet television industry for many years. A few years ago, Tencent had staked out CNTV's subsidiary's future TV, and its chairman and CEO, Ma Huateng, became the future TV director, which shows Tencent's emphasis on Internet TV. On this basis, Tencent has been working closely with many licensees in the South New Media this year with an open mind.
With such painstaking operation and extensive layout, Tencent has won numerous partners on the hardware side. Taijie has had in-depth cooperation with Teng Xun since the first generation of boxes. This year, TV and box manufacturers such as Changhong, TCL, Skyworth, Hisense, Konka, Philips, Haimeidi, Tianmin, etc. have gradually become partners of Tencent Internet TV. . In the process of cooperation, Tencent helped hardware manufacturers build rich Internet TV products, broaden market channels, and attract more users. In addition, Tencent has also joined hands with the South New Media to create video applications for Internet TV - Cloud Audio and Video Penguin and Cloud Audio and Video, and Tencent. Tencent's "Internet TV" map is gradually clear.
Tencent constructs an open ecosystem with an open mindset, and provides users with a rich selection of living room products and the ultimate audio-visual entertainment experience based on their superior content and powerful platform. At the same time, the form of large-screen plus multi-screen will also create advertisers. The best point of communication with the user. Liang Zhibang emphasized: “In the open ecology, Tencent hopes to take advantage of the open mind and resources, gather the advantages of its partners in the industry chain, and accelerate the pace of commercialization to achieve a win-win situation for all parties.â€
User group construction is the key
The sofa net Xiaobian believes that as the Internet company, the user base is the biggest key, such as Tencent mature companies that do not lack the most famous users, launch new products in such an ecosystem, as long as the product is good enough, I believe it can be very Nice effect.