When we are still pondering the passion brought by the European Cup, Hisense has opened a new round of Olympic marketing. On August 6, the world's largest and most watched sporting event - the 31st Olympic Games will be opened in Rio de Janeiro, Brazil. As an official partner of China National Gymnastics Team, Hisense will create a field-level viewing experience for sports enthusiasts with its new ULED super-quality TV lineup. In addition, from now on to the end of the Olympic Games, Hisense will host several Olympic Games exclusive online and offline activities to cheer for the Chinese national gymnastics team.
Before May of this year, Hisense had sent ULED super quality television to the home of each national team's gymnastics team so that their relatives and friends could watch the Olympic games as if they were on site.
At 8:30 in the evening on July 22, Hisense Group participated in the China National Gymnastics Team's outing ceremony. During the next Olympics, Hisense will create more surprises and miracles with the gymnasts.
On July 29th, Hisense TV will launch a special event of “Hisen ULED Olympics Enjoyment†nationwide to kick off the Olympic marketing. On August 6th, Hisense's MU9600 series ULED ultra-quality TV with its on-the-spot sense will be officially released. This product with a new record of TV picture quality is as strong as the Chinese Gymnastic Legion.
Hisense's MU9600 series ULED super-quality TV is equipped with HiView Pro's independent research and development chip and uses third-generation quantum dot technology. It has made tremendous improvements in contrast, color gamut, and dynamic range. The MU9600 series TV has full HDR technology and has passed the most stringent UHD Premium requirements for HDR display performance standards in the world. The more mature technology brings a wider range of brightness and color. Hisense's MU9600 TV's color gamut coverage reaches 150%, and its dynamic contrast ratio exceeds 10 million: 1, creating a new level of television picture quality display. The on-the-spot sensation of the Olympic Games also requires excellent acoustic performance. The sound system of the MU9600 series ULED ultra-definition TV uses an array-type eight-drive speaker system and a dual-engine amplifier, and Dolby DD+DTS dual-decode audio processing brings forward and backward, left and right. Up and down three-dimensional sound experience, realistic sound effects as if heard at the scene.
The Olympic Games is a sporting event that people are concerned about. Gymnastics is one of the most important items in the comprehensive sports events such as the Olympic Games and the Asian Games. The spirit of fine gymnastics, exquisite gymnastics and the pursuit of excellence is highly consistent with the craftsman spirit advocated by Hisense. In the Chinese market, Hisense has ranked first in TV sales for 13 consecutive years. The Chinese national gymnastics team has also been the trump card of the Chinese sports corps. The cooperation is a perfect match.