Lighting market competition chaos and concept flying

Recently, the author has accidentally discovered a ridiculous thing in the market survey. Some consumers (without knowing the professional knowledge of the lamp) went to a lighting store to buy energy-saving lamps. The shopping guides have the advantages of energy saving and brightness of the three primary color energy-saving lamps. To the consumer for a burst of madness, the consumer knows nothing about the principle of the light-emitting of the lamp, and the professional knowledge is so confusing and incomprehensible that he was not conquered by the three-inch tongue of the shopping guide. At another time, the promotion lady told the consumer that their energy-saving lamps are eight-color, which is more energy-efficient than the three primary colors, brighter than ordinary incandescent lamps, and has a lifespan of several thousand hours longer than the three-primary energy-saving lamps, and the price is not yet high. As a result, it is conceivable that the consumer was very satisfied with the "eight-color" energy-saving lamp that was blown out of the gods, and claimed to buy the "nine-color" energy-saving lamp next time.
This is the real thing that the author has encountered. Here, we are not blaming the lack of relevant professional knowledge, because everyone has their own knowledge blind zone, just like I am a computer illiterate. We also don't blame the promoters for their irresponsible behavior in order to complete their sales tasks without regard to scientific facts. Perhaps the promoters themselves do not know what the three primary colors are and what are the five primary colors. In fact, the most fundamental problem is that our consumers do not have a scientific understanding of light. That is to say, the popularity of basic light source science is still quite low. The whole society’s attention to optics is still in a quiet stage before dawn. . When the public lacks understanding of the basic common sense of optics, it gives us some sales people the opportunity to make a fuss and fool consumers. They can create concepts and even fabricate so-called science and technology to achieve sales of products and fight against rivals. Products, thus bringing the industry to a chaotic market where competition is chaotic, prices are disorderly, and concepts are flying.

According to the relevant national technical authorities, the three primary color lamps refer to the phosphors used as the luminescent substances in the lamps. They are composed of three kinds of phosphors that can emit three kinds of red, green and yellow light. Daylight color. It is more expensive to manufacture than ordinary fluorescent lamps and is also more "comfortable" visually. The common energy-saving lamps use ordinary phosphors. Unlike the phosphors in the three-primary lamps, the manufacturing cost of the lamps is lower than that of the three-primary lamps.

In science, there are three primary colors, and there are also five primary colors. Even in the computer industry, some people are using six primary colors. From the technical content, they can be divided into the following two ways. One is to use red (r) and green (g). , blue (b) ordinary 3-color filter with spectral characteristics, and the light source is added with a 6-color light source of 3 colors such as cyan (c), yellow (y), and lipstick (m) on the basis of ordinary rgb. The method (3-color filter + 6-color source + double-speed drive mode), and the other is to use a 6-color filter with rgbcym spectroscopic characteristics on a light source with rgbcym6 color wavelength (6-color filter +6) Color light source + normal drive mode.

However, as far as the current lighting industry is concerned, there are still few energy-saving lamps for rare earth trichromatic colors. Most manufacturers that claim to be rare earth trichromatic energy-saving lamps are selling sheep meat and can only produce ordinary energy-saving lamps because of common energy-saving. Lamp manufacturing costs are very low, and consumers have little knowledge of the source of light, which has encouraged some manufacturers to speculate. They take advantage of consumers' lack of understanding of technology, and promote their products without restrictions. It can even be said like the eight primary colors, and it is also plausible to claim that it is more energy efficient than the three primary colors. Under the ardent service of the three-inch tongue of the promotion staff, the average consumer can easily believe that the so-called eight-primary color is more energy-efficient than the three primary colors. The reporter learned that there are already some people in Shanghai who are preparing to develop new fluorescent lamps with five primary colors. According to people familiar with the internal situation, the five-color energy-saving lamps are expensive, non-general energy-saving lamps are comparable, and there are some bottlenecks in industrialization. There is circulation in the market, and there is also a market cultivation process.

In the game between consumers and merchants, the passive side is often the consumer, because they do not know, do not understand the specific details of the product, the lighting technology IQ is obviously not high in the front line of the market, but in any case, the business It is not irresponsible to deceive consumers and destroy similar products for the purpose of selling products. Today, our consumers don't have enough wisdom to judge the basics of light sources, but one day, with the popularity of science, our consumers will eventually mature. When you see, who can you lie to? Don't underestimate the wisdom of consumers, because they will become your payers tomorrow.



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