We have learned that Intel will announce its next-generation Ivy Bridge platform in April. Therefore, the current ultrabooks prices are expected to drop by 20-30% from early March to April to help digest the inventory of laptop manufacturers. In addition to ultrabooks, mainstream notebooks and desktops that use existing Intel Core i5 and i7 CPUs will also be sold at the same time. At present these models are priced at $746-949.
Acer's ultrabook-Aspire S3, currently sold at retail channels in Taiwan, costs about NT$27,000 and will have a chance of less than 25,000 yuan. The price of Hewlett-Packard's Folio 13 ultrabook has dropped from NT$42,000 to NT$35,000.
Opportunities: Growing outdoor and camping activities are likely to increase the use of portable power stations
There is a rise in recreational and camping activities, such as fishing and hiking, mainly in North America. According to the North American Camping Report of 2019, there has been an addition of 7 million new camper households in the US, and the percentage of people camping has increased by 72% since 2014. In addition, to the increase in new campers, more Gen X campers (38%) and millennials (32%) have begun identifying themselves as campers and frequently go camping. According to Tourism Research Australia, in 2019, total tourism, which included domestic and international tours, accounted for USD 152 billion. In Australia, people visiting hotels, motels, and resorts accounted for 24%, and people going for caravanning and camping accounted for 14%. According to Eurostat, two-thirds of European campsites are located in 5 countries, namely the UK, France, Germany, Italy, and the Netherlands. In 2017, camping visitors spent a total of 397 million nights across EU campsites.
With the growing need to stay connected and millennials opting for camping, there is a demand for various electronic equipment such as laptops, smartphones, rechargeable trekking head torches, camping lamps, fridges, and cooler backpacks. All these devices need the power to keep them working, which increases the opportunities to use portable power stations.
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