It is reported that Hong Kong Nippon International Lighting officially entered the Xi'an market and set up an operation center. Its 50-square-meter specialty store on the second floor of Guangcai Lighting City is currently undergoing trial operation. According to the manager of the store, Su Hongjian, Nike’s strategic plan for the development of outlets in the Xi’an county-level market is “the countryside surrounds the city and the locality surrounds the central governmentâ€. In the early market development, a series of regular promotional activities of the manufacturers greatly enhanced the enthusiasm of county-level agents, and achieved sales of 50,000 yuan in Luochuan in April. As of July, its outlets in the county-level market include Shenmu, Fugu, Jingbian, Luochuan, and Daxie. Daxie’s agents have more than 100,000 initial orders. Hong Kong Nippon International Lighting Xi'an Operation Center plans to open 30 outlets in the county-level market in Shaanxi Province this year.
It is understood that the recent Nike's energy-saving lamps won the "Quality Supervision and Inspection Products of the Province" in the quality inspection of Shaanxi TV stations and broadcasted in various channels in Shaanxi.
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