Chen Shaolin, Product Director of Refrigerator Product Center of TCL White Appliances Division, took the stage to introduce TCL refrigerator product strategy. He said that this is his first job. From joining TCL White Electronics in 2005 to the present, he has witnessed the growth of TCL refrigerators. It is highly consistent with the company's philosophy and firmly believes that we will go further in the future together.
For the double-door refrigerator, which has a history of 30 to 40 years, it has only become popular in recent years because consumers have upgraded and the concept of a healthier scientific diet has become stronger. At present, TCL refrigerator market share ranks fifth. After several years of research and development, testing, and matching, the R&D team has launched the industry's first 2-minute rapid cooling 1°C function. It can quickly lock the freshness of the ingredients, quickly meet the delicious storage requirements, ensure the original flavor of the ingredients, and truly achieve quick-cold and freshness.
But rapid cooling is not enough. Because plants need photosynthesis, plants without photosynthesis will produce lactic acid and other undesirable substances. In this regard, TCL refrigerator introduced the industry's first ATT negative oxygen ion ecological fresh-keeping technology to solve this problem. The full-space AAT negative oxygen ion fresh-keeping technology in the refrigerator allows the content of negative ions in the refrigerator to reach more than 1,200 per cubic centimeter, providing 360-degree maintenance of dust removal, deodorization, sterilization, and fresh care for the ingredients, achieving 7-day lock of fruits and vegetables The water rate is more than 90%.
The refrigerator door seal is the most suitable place for bacteria to grow. It is made of materials with anti-mold grade 1 and antibacterial rate of 99%. A revolutionary inline door seal design that does not hide dirt has been developed. In terms of inner bladder, the removal rate of Escherichia coli and Staphylococcus aureus is also as high as 99%. The newly upgraded T-Hips modified antibacterial material actively removes 90.68% of Staphylococcus aureus in the refrigerator, and the reduction rate of trimethylamine and ethyl mercaptan reaches 90.6%, 86.7%
What is the concept of smart health home? Is it Jiaru wifi? Or introduce a big screen? TCL believes that it is more than that. The true wisdom is that you can't feel its existence, but it serves you all the time. Compared with ordinary air-cooled refrigerators, TCL's smart air cooling speed is 25% faster, which can effectively inhibit the production of cold phagocytic bacteria. TCL integrated frequency conversion air-cooled refrigerator, unique integrated control double frequency conversion technology, combined with intelligent air-cooled frost-free technology, makes the cooling effect more uniform, and quickly creates a uniform temperature storage space for the ingredients, achieving 2 minutes of rapid cooling of 1℃ , Quickly lock the freshness of the ingredients, reach the delicious storage requirements faster, ensure the original flavor of the ingredients, and truly achieve quick-cold and freshness.
In terms of appearance, the value of appearance is justice. The fantasy series has won the CES Innovation Design Award. The shell is made of metal coating, and the minimalist design is adopted without excessive modification, so as to achieve a perfect integration into the home environment. The handle adopts a metal sand chrome plating process. Taking into account the consumer's experience, it is more ergonomic after increasing by 5mm.
Next, TCL will still uphold the concept of smart and healthy home, continue to create new products, and innovate for users' healthy lives. Through the upgrading of product strategy, we will continue to promote the popularization of healthy ice washing products, making health a standard configuration of home appliances and accelerating healthy life.
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