With the development of the market economy, the opportunities and challenges faced by all walks of life and various fields have also undergone major changes, and the electrical industry is no exception. In recent years, the electric industry has faced new environments and requirements in terms of products and channels, and many of the past single conditions are gradually turning to diversification.
![]()
The single market turned to the diversified market. In the past, the general market for electrical products was mainly based on operating hardware and electrical materials. In addition to hardware and electrical materials, the current market includes lighting products, building materials supermarkets, furniture market, home improvement companies, etc. Turned to diversity. The market space has become larger and the scope has become wider, which has prompted the merchants to invest more manpower, material resources and corresponding capital in the business channels and fields. Due to the diversification of the market, the focus of the business on different markets and the differentiation of services are also more humanized in the process of matching with the market, and at the same time increase the difficulty of the brand dealers operating the market, thus making the threshold of electricians become Very high.
The single product turned to multi-product panels and sockets was once the only product of the electrician enterprise, and now the electrician enterprise is not satisfied with the production of these two products. With the support of technology and capital, most electrician companies will produce the products by Single turn to multiple. On the one hand, these enterprises produce original electrical products, on the other hand, they actively expand other fields, and actively research and develop and develop in Yuba, electric wires, power converters, ventilation fans, PVC, PPR pipes, lighting, integrated ceilings, etc. In the direction of development, the product line is increasingly enriched and infiltrated into related products, resulting in such a structure mainly due to the growth of industrial costs and channel costs.
The depth of the original professional electrician brand in each business field is generally based on the original channel, and with the development of product diversification, this channel has a common symbiosis with some of the individual products. However, due to the professional nature of the product itself, the possibility that the electrician channel covers multiple products is gradually reduced, and the market is paying more and more attention to the difference in product demand. This is also the main foothold for dealers to choose manufacturers and products.
The structure of a single channel to a multi-channel channel refers to the combination of the middle level of product distribution and the number of traders in each level, including the length of the channel (the number of vertical distributors), the width (the number of distributors in each level), and the density. (number of points in the same area); breadth (coverage area) in four aspects. As far as the electrical industry is concerned, most of its channels show the structure shown in the following figure:
![]()
Electrician products used to be sold in retail and wholesale. Retail stores did not highlight the products, but piled up similar products in the same place. Nowadays, the electrical products have changed the past in the retail channel, and the retail storefront is the main carrier for product display and brand communication. In addition, electrical products have long been no longer limited to store sales, introducing products through home improvement design, engineering as an example of direct supply model, supermarkets as mainstream representatives of future consumption, online group purchases on Alibaba, Taobao and other websites. Community sales, similar night market collections, mail order and many other sales channels are increasingly becoming an indispensable sales position for electrical products. The development of a single channel to multiple channels is fast and rapid.
The process of natural radial sales through the large wholesale market to the surrounding two batches and the terminal market has gradually shifted to a conscious, targeted distribution and monopoly market; the original free circulation, free from administrative restrictions, also turned to the region. The franchise and the way the store operates are replaced. In this way, we can serve customers in a deeper level, break the original situation of “sitting business†and not doing in-depth marketing, and transform into deep marketing, seize the market and seize the terminal.
Single talents turn to compound talents In the past, in the choice of talents, most companies emphasize the choice of sales talents, that is, those who know sales skills and have sales experience. Nowadays, there has also been a change in the selection of talents, that is, the single talents turn to the composite talents, and the requirements for the comprehensive quality and ability of the practitioners are getting higher and higher. Enterprises not only need selected personnel to be sales-oriented talents, but also need them to be marketing-oriented talents and business-oriented talents. This is the need of the electrical industry and the objective requirement of market competition.
In the past, single-distribution turned to multi-distribution. In the past, electrician manufacturers always selected the right dealers to operate their products in various places according to the strength of the dealers and the market environment. However, in recent years, with the diversified development of markets and channels, the distribution method has begun to break through the traditional marketing channels, from a single distribution to a multi-distribution.
Originally, a dealer only operated one brand and tried to do it deeply. Now a dealer often runs multiple brands and wants to get more demand. Originally in a city market, manufacturers usually only choose exclusive dealers, but now Multiple distributors are usually selected due to the integration of resources. Such staggered distribution is not only conducive to the establishment of core distributors, but also helps brand enterprises to use their own resources to sell their products in one region while establishing dealers.
Single competition turns to multi-competition The traditional market competition is mainly the competition of products, that is, the competition of product attributes such as product quality and appearance. In the 1980s, the reason why Hongyan was able to occupy half of China's electrician market was to rely on the competitiveness of its products. The main body of the transformation was channel competition. The representative was TCL International Electric, which controlled the second and third-tier markets in the country at the end of the 20th century. It has become a big river and lake; the brand that has risen since then is Simon, which has sprung up in the electrical industry through image marketing; then Siemens has used its original brand advantage in the home appliance industry to make rapid progress in large and medium-sized cities.
From the competition of product competition, channel competition, image competition, brand competition, positioning competition, etc., the development process of marketing is vividly interpreted. The key to future enterprise competition is positioning competition, which is to talk about the core competitiveness of the brand and in this field. The main strategy and advantages, just like today when people talk about cola, they think of Coca-Cola. When it comes to Yuba, the first thing to think about is Op.
The competition from a single opponent to a multi-opponent electrician industry competition from the past with domestic brands to today's international brands such as joint venture brands and Fortune 500 brands indicates that competitors have also turned from single to diversified, and the more competitive the company faces. The more complicated it is, the stronger the opponents are, and the top 500 companies in the world are the giants in the industry. The final competition will be the competition of comprehensive strength.
Looking at the development process of the electrical industry from single to diversified, as well as the rising cost of raw materials and the appreciation of the renminbi in recent years, these pose new challenges for domestic electric companies to cope with the future market. Therefore, in response to the market, electricians must strengthen their own competitiveness, enhance their core values, and quickly and accurately find strategic goals and target markets, so as to carry out scientific and perfect planning, and ultimately continue to grow and develop.
Editor: Lu Ben Edition: Yang Xiaolian proofreading: Liu Gongzhao final review: Yao Xiaohong Email:
The single market turned to the diversified market. In the past, the general market for electrical products was mainly based on operating hardware and electrical materials. In addition to hardware and electrical materials, the current market includes lighting products, building materials supermarkets, furniture market, home improvement companies, etc. Turned to diversity. The market space has become larger and the scope has become wider, which has prompted the merchants to invest more manpower, material resources and corresponding capital in the business channels and fields. Due to the diversification of the market, the focus of the business on different markets and the differentiation of services are also more humanized in the process of matching with the market, and at the same time increase the difficulty of the brand dealers operating the market, thus making the threshold of electricians become Very high.
The single product turned to multi-product panels and sockets was once the only product of the electrician enterprise, and now the electrician enterprise is not satisfied with the production of these two products. With the support of technology and capital, most electrician companies will produce the products by Single turn to multiple. On the one hand, these enterprises produce original electrical products, on the other hand, they actively expand other fields, and actively research and develop and develop in Yuba, electric wires, power converters, ventilation fans, PVC, PPR pipes, lighting, integrated ceilings, etc. In the direction of development, the product line is increasingly enriched and infiltrated into related products, resulting in such a structure mainly due to the growth of industrial costs and channel costs.
The depth of the original professional electrician brand in each business field is generally based on the original channel, and with the development of product diversification, this channel has a common symbiosis with some of the individual products. However, due to the professional nature of the product itself, the possibility that the electrician channel covers multiple products is gradually reduced, and the market is paying more and more attention to the difference in product demand. This is also the main foothold for dealers to choose manufacturers and products.
The structure of a single channel to a multi-channel channel refers to the combination of the middle level of product distribution and the number of traders in each level, including the length of the channel (the number of vertical distributors), the width (the number of distributors in each level), and the density. (number of points in the same area); breadth (coverage area) in four aspects. As far as the electrical industry is concerned, most of its channels show the structure shown in the following figure:
Electrician products used to be sold in retail and wholesale. Retail stores did not highlight the products, but piled up similar products in the same place. Nowadays, the electrical products have changed the past in the retail channel, and the retail storefront is the main carrier for product display and brand communication. In addition, electrical products have long been no longer limited to store sales, introducing products through home improvement design, engineering as an example of direct supply model, supermarkets as mainstream representatives of future consumption, online group purchases on Alibaba, Taobao and other websites. Community sales, similar night market collections, mail order and many other sales channels are increasingly becoming an indispensable sales position for electrical products. The development of a single channel to multiple channels is fast and rapid.
The process of natural radial sales through the large wholesale market to the surrounding two batches and the terminal market has gradually shifted to a conscious, targeted distribution and monopoly market; the original free circulation, free from administrative restrictions, also turned to the region. The franchise and the way the store operates are replaced. In this way, we can serve customers in a deeper level, break the original situation of “sitting business†and not doing in-depth marketing, and transform into deep marketing, seize the market and seize the terminal.
Single talents turn to compound talents In the past, in the choice of talents, most companies emphasize the choice of sales talents, that is, those who know sales skills and have sales experience. Nowadays, there has also been a change in the selection of talents, that is, the single talents turn to the composite talents, and the requirements for the comprehensive quality and ability of the practitioners are getting higher and higher. Enterprises not only need selected personnel to be sales-oriented talents, but also need them to be marketing-oriented talents and business-oriented talents. This is the need of the electrical industry and the objective requirement of market competition.
In the past, single-distribution turned to multi-distribution. In the past, electrician manufacturers always selected the right dealers to operate their products in various places according to the strength of the dealers and the market environment. However, in recent years, with the diversified development of markets and channels, the distribution method has begun to break through the traditional marketing channels, from a single distribution to a multi-distribution.
Originally, a dealer only operated one brand and tried to do it deeply. Now a dealer often runs multiple brands and wants to get more demand. Originally in a city market, manufacturers usually only choose exclusive dealers, but now Multiple distributors are usually selected due to the integration of resources. Such staggered distribution is not only conducive to the establishment of core distributors, but also helps brand enterprises to use their own resources to sell their products in one region while establishing dealers.
Single competition turns to multi-competition The traditional market competition is mainly the competition of products, that is, the competition of product attributes such as product quality and appearance. In the 1980s, the reason why Hongyan was able to occupy half of China's electrician market was to rely on the competitiveness of its products. The main body of the transformation was channel competition. The representative was TCL International Electric, which controlled the second and third-tier markets in the country at the end of the 20th century. It has become a big river and lake; the brand that has risen since then is Simon, which has sprung up in the electrical industry through image marketing; then Siemens has used its original brand advantage in the home appliance industry to make rapid progress in large and medium-sized cities.
From the competition of product competition, channel competition, image competition, brand competition, positioning competition, etc., the development process of marketing is vividly interpreted. The key to future enterprise competition is positioning competition, which is to talk about the core competitiveness of the brand and in this field. The main strategy and advantages, just like today when people talk about cola, they think of Coca-Cola. When it comes to Yuba, the first thing to think about is Op.
The competition from a single opponent to a multi-opponent electrician industry competition from the past with domestic brands to today's international brands such as joint venture brands and Fortune 500 brands indicates that competitors have also turned from single to diversified, and the more competitive the company faces. The more complicated it is, the stronger the opponents are, and the top 500 companies in the world are the giants in the industry. The final competition will be the competition of comprehensive strength.
Looking at the development process of the electrical industry from single to diversified, as well as the rising cost of raw materials and the appreciation of the renminbi in recent years, these pose new challenges for domestic electric companies to cope with the future market. Therefore, in response to the market, electricians must strengthen their own competitiveness, enhance their core values, and quickly and accurately find strategic goals and target markets, so as to carry out scientific and perfect planning, and ultimately continue to grow and develop.
Editor: Lu Ben Edition: Yang Xiaolian proofreading: Liu Gongzhao final review: Yao Xiaohong Email:
Fiber Optic Splice Closure,Fiber Optic Splice Case,Fiber Splice Closures,Outdoor Fiber Optic Splice Closure
Cixi Dani Plastic Products Co.,Ltd , https://www.danifiberoptic.com