The lighting industry is like the sea, and the trend is unpredictable, which has given birth to the awareness of the lighting industry. After the waves of the Yangtze River pushed forward waves, the former waves died on the beach, so-called best-selling products were pushed to the edge of death by many follow-up companies.
In the past few years, flat-panel low-voltage lamps have been popular for a while, and companies have slashed their swords and followed suit. At one time, the flat-panel low-voltage lamps were flooding, and as a result, the business was made a dead end. Not only the flat light, but also the same problem with lanterns, crystal lamps and ceiling lamps. Once the new model is launched, the follow-up products are immediately filled with the city.
Mr. Lu Xun once said such a sentence: "There is no way on the ground, and there are more people to go." This is a portrayal of the development of the lighting industry, but now it is: there are people on the ground, there are more people walking. There is no way! A certain lamp is so popular, many companies flock to it, and they can use their horsepower to imitate. The result can be imagined.
Every year, a large number of lighting companies disappeared, which is terrible! But behind the terrible is the “follow-up awareness†of lighting companies on the products, which has led to the “short-lived†phenomenon of many products “being out of the companyâ€.
Follow the wind = "quick death"
With the products that follow the trend of counterfeiting, the production technology often has no way to go, only the shape, lack of charm. For the product, there is only one result, that is, "quick death." As the saying goes, it’s fast to come. It's better to develop new products than counterfeit products. A best-selling product shows that the companies that produce it already have mature craftsmanship, and products that follow the trend of counterfeiting are rarely available. The market is still the ones that are hardworking and willing to innovate.
Follow the trend = "dead on the product line"
Is there no risk in following the trend?
Countless downwind companies tell us that follow-up is often on the product line. The swarming of enterprises has undoubtedly accelerated the update of product models. As a result, “Moonlight Seriesâ€, “Running Series†and “Cartoon Series†have been launched, and the product models are more than 30 varieties. Not only did many companies fail to keep up with the successes, but they died on the product update line. Even if the pace of keeping up with the winners? The lighting market is unpredictable, and one day the market for the follow-up products has shrunk, and the follow-up companies have fallen into inventory. Following the footsteps of successful people, it is better to enlighten yourself - independent innovation, there will be a way out.
Follow the wind = "windward"
"This year, the flat-panel low-voltage lamps on the market are selling well. Let’s sell them first..." The flat-panel low-voltage lamps of that year were like this, and a gust of wind swept the city.
When flat-panel low-voltage lamps were sold well, many companies were involved. The first one came in, the second one followed, and the third and fourth came in... All the lighting companies began to sharpen their knives and found that this product soon died, this industry Suddenly there was no change, the transformation of transformation, the bankruptcy of bankruptcy. The follow-up company has lost its waist on this product! The market information is changing rapidly. When the whole popular wind vane shifts, the follow-up trend seems to be lagging behind, and the downwind has become a headwind.
The lighting industry has followed the trend to “achieve†certain companies, but it has also destroyed some companies and even the entire industry. I hope that the lighting market in 2008 will be more rational and less blind.
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