Smart homes are gradually entering ordinary people and high-end buildings, but there are too many uncertainties for the development of smart homes. Where is the entrance? Single product or system? Development bottlenecks and change of thinking...These issues are all points of contention. At present, security companies are cutting into smart homes with the most expert smart door locks. Is this form reliable or not?
Favorable market prospects come from low penetration rateAccording to a survey, the penetration rate of China's smart door lock market is less than 3%. Therefore, 97% of households have a demand for upgrading from mechanical locks to smart locks. The potential market is huge. The smart door lock market is currently a blue ocean. China has a population of approximately 1.4 billion people and 400 million households, of which more than 70% of the households are families with 3 or more people. Such a low penetration rate to a large extent just shows the promising market prospects of smart door locks.
Furthermore, if you talk about smart homes and smart communities with ordinary Chinese families, most of them feel unreliable. The "habit formation" proposed by Zhong An Consumer Wang Qiang and the "changing user habits" pointed out by industry veteran Zhu Guoxin all show that smart homes are "non-human fireworks" for ordinary people. So at this time, a single product is urgently needed as an entry point. And door locks occupies a pivotal position in Chinese households, and many smart door lock businesses around them are booming.
Single product or system is a false propositionIn fact, in the development of smart homes for a long time, smart home menu products or systems have always been a topic of debate. Smart home is a service rather than a separate product function, a single product or a system is a false proposition. The last thing I use is my own way of use. Now single products and systems are being delivered to the market.
Relying on the different expressive power of single products and systems in different markets, we can distinguish which is good and bad. The sales of single products and suits abroad are very good. The system is still mainly in the country and is being integrated. Moving from a single product to a system is a tacit process for smart homes. The momentary popularity of smart door locks is not to claim that smart homes can only use this as an entry point. Smart cameras, gateways, smart speakers and other entrances are also constantly digging into it. Smart home market. Entangling here is actually meaningless.
Smart door locks can only say that?Analysys released the "China Smart Door Lock Industry White Paper 2017" white paper, which shows that with the development of smart home and smart security, smart door locks have risen rapidly in recent years. Traditional lock manufacturers, emerging startups, security giants, and communications and home appliances Manufacturers have stepped in. In this context, smart door locks are too small to be smaller. Is the front-end intelligence of smart door locks discussed in smart homes?
The answer is of course NO. Since the replacement frequency of smart home devices is much lower than that of other smart devices, smart door locks must have long-term stable quality to win the trust of customers. Therefore, consumers cannot be expected to continue to update their firmware frequently after purchasing their products. But there is a problem that the product life is too long, how can manufacturers continue to survive? Of course it is to find another way out. Therefore, it is not only the door locks of apartments and hotels, the locks of shared bicycles, the door locks of office spaces, and even the locks of umbrellas, but also the market for smart door locks.
Remember the lawsuit against Mobike for infringement? Smart locks are not just as simple as door locks. The meaning is still incomplete, and the way ahead can be expected.
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