However, panel makers have adjusted their LED shipment targets. In 2011, the proportion of LED-backlit LCD TV panel shipments is expected to drop from 53% to 47%. The key reason for this change is that current sales trends have changed, while high-end LED TV prices have continued to decline, and panel makers have shifted their sales strategy to 3D panels. The new manufacturers continue to increase G6 and G8 capacity and focus on CCFL production to ensure a stable business volume.
Xie Qinyi, vice president of DisplaySearch Greater China, said: "Although consumers' awareness of LEDs is increasing and encouraging panel manufacturers to continue to increase LED performance and reduce costs, this does not mean that the market no longer needs CCFL. For many consumers and emerging In terms of the market, product prices still influence purchase decisions."
In the first quarter of 2011, LG Display led the LED backlight LCD TV panel shipments, with more than 4 million shipments, 27% market share, Samsung ranked second with 24% market share, Sharp and AUO Then each is 18%. Almost all LED LCD TV panel manufacturers use side-lit LED backlights as the main form, while Sharp and Lejin display are mainly direct-lit LED backlights.
From the perspective of LED backlight LCD TV panel shipments, Samsung ranked first with 30% market share, followed by LG, with a market share of 27%.
LED backlights have the highest penetration rates of 50-inch and larger panels. In the first quarter of 2011, the 50-54-inch LED backlight penetration rate was 86%, 55-59 inches was 82%, and 60-inch and above was 83%; and 46-47-inch TV penetration was 54%, 40-42. The inch permeability is 41% and the 32 inch permeability is 18%.
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