Austriamicrosystems expands the Asian LED driver market

[High-tech LED News] Austrian Microelectronics (AMS) recently celebrated the Taipei office's move, saying that in addition to expanding its main base in Taiwan, it will also set up offices in Hong Kong, Suzhou, Shenzhen, Beijing and Shanghai, and it will also aggravate Working with Asian foundries to further boost revenues across the Asian market.

Austrian Microelectronics is based on the characteristics of different major regional markets in Asia and different design and development capabilities. In Taiwan, it mainly promotes key components and mobile devices such as smart phones, notebook computers and tablet power management ICs for consumer electronic devices such as RFID readers, LED backlight drivers and LED flash drivers; Japan is key to locking in the industrial and automotive fields. Components; South Korea is mainly a TV LED backlight driver IC.

Austrian Microelectronics CEO John A. Heugle pointed out that the company will increase the proportion of revenue contribution in Asia from 38% in 2010 to 50% through the establishment of Asian bases and close cooperation with dealers, and may even Beyond the company's deep-rooted European market.

In addition, in order to meet the huge supply demand in the Asian market, Austriamicrosystems has decided to increase the proportion of chip outsourcing from the current 30% to 50%, and the process technology required to provide Austrian microelectronics. The fab expands cooperation.

At present, in addition to the 8-inch fab, Austrian Microelectronics and TSMC are Austrian microelectronics foundry partners, but the cooperation model is slightly different. TSMC is a two-way licensing model that can only produce austriamicrosystems analog IC products, while IBM is working with austriamicrosystems to develop 0.18-micron high-voltage process technology. Through licensing, IBM will be able to use this high-voltage technology for other Fabless manufacturers manufacture IC products.

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