Recently, Jingdong once again stood on the cusp of the wind, but not because of 6.18...
On May 28th, Jingdongsheng fresh on the Jingdong 2018 strategic release conference was held in Beijing. At the meeting, Jingdong Fresh Management jointly released the strategic plan of Jingdong Fresh, indicating that the future will increase investment in the fresh field and strengthen fresh Supply chain integration service capabilities, improve the efficiency of the entire industry chain, create a safe dining table, healthy table, quality table. "We hope that within the next 3-5 years, Jingdong's fresh trading scale will exceed 100 billion." Ye Wei, the president of Jingdong Fresh Food Division, was confident. This heavy news is undoubtedly like throwing a deep water bomb in the fresh "blue sea" and setting off a stormy wave. In fact, Jingdong’s layout in the fresh-skinning field has already begun, and the net red “running chicken†is the representative.
Senior Vice President of Jingdong Group, Wang Xiaosong, President of Jingdong Mall
At the conference, Wang Xiaosong, senior vice president of Jingdong Group and president of Jingdong Mall's Daxie Consumer Group, mentioned that Jingdong Fresh Brand has become the preferred brand of consumers, including Jingdong Fresh Running Chicken, Swimming Duck, Flying Pigeon, etc. The brand of Chicken has started. Before going out, you must run 1 million steps, the growth cycle needs to meet 160 days, only feed the grain and fruits and vegetables, and the "running chicken" that is kept under the forest will be sold out from the beginning of the month, with a favorable rate of 99%.
Why is Jingdong running chicken eye-catching? Behind it is the epitome of agricultural IoT applications. The rapid development of the Internet of Things has brought changes to all walks of life, and the application of the Internet of Things in the traditional agricultural field has accelerated the pace of the arrival of smart agriculture, bringing tangible and perceptible changes to consumers.
Behind the "Jingdong Running Chicken" that must run 1 million steps, there is black technology behind it.
In 2016, Liu Qiangdong, Chairman and CEO of Jingdong Group, signed the “Eco-Business Precision Poverty Reduction Strategy Cooperation Framework Agreement†with the State Council Poverty Alleviation Office. The “Running Chicken†project came into being in the national poverty-stricken county—Hebei Wuyi County. It aims to solve the problem of food safety while e-commerce accurately assists poverty alleviation.
It is not an easy task to make the movement steps of each chicken visible. The living habits of chickens are different from those of human beings. How do you accurately collect every step of the chicken? How to check the amount of chicken exercise? Are there any added value to these data? Low-power IoT technology brings the perfect solution. Refer to the human sports bracelet and tie a pedometer to each "running chicken" chicken leg to solve this problem. The pedometer also needs to upload the number of movement steps recorded to the chicken to the background in time. How to implement the wireless transmission function involved here?
Some experts in the Internet of Things pointed out that which wireless transmission function should be used in the pedometer? According to the comprehensive analysis, the use of WiFi is unlikely, because the power consumption is too high, and the WiFi device cannot continue to use in the 160-day growth cycle. Looking at Bluetooth again, Jingdong “running chicken†is placed in the woodland, and the average 10 mu of forest land is 500-800. Bluetooth cannot work in such a large area. Therefore, it is also necessary to adopt a wide area network solution, and the existing cellular network cannot support 160 days of battery power because of high power consumption.
As is known, the IoT service can differentiate between high, medium and low speeds according to the transmission rate. The low-speed service market is classified into the LPWAN (Low Power Wide Area Network) market, that is, the low-power wide area network. According to industry insiders, low-rate services are the largest market in the Internet of Things. Most IoT applications only need to collect physical environment data with small bandwidth and low frequency. Therefore, LPWAN with wide coverage, large capacity, and low power consumption is available. Communication technology is the key. The LPWAN technology has many genres. In the field of standardization technology, NB-IoT and eMTC are favored by operators, while non-standardized technologies, such as LoRa and Sigfox, are popular.
In the scenario of Jingdong running chicken, the low-power wide-area network has become the best choice for connection solutions, mainly using LoRa and NB-IoT technologies. Taking NB-IOT as an example, as a technology applied in low-rate services, NB-IoT has natural advantages, namely massive connection, high coverage, low power consumption and low cost.
Specifically, massive connectivity refers to the fact that NB-IoT can provide 50-100 times more access than existing wireless technologies in the same base station. One sector can support 100,000 connections, supporting low latency sensitivity, ultra-low device cost, low device power consumption, and optimized network architecture. In terms of high coverage, the NB-IoT indoor coverage capability is 20dB higher than LTE, which is equivalent to an increase of 100 times coverage area. It can easily meet the high coverage requirements of Jingdong Running Chicken Farm.
The low power consumption is an important indicator that NB-IoT has received extensive attention in IoT applications. It is especially suitable for equipment and occasions where batteries cannot be replaced frequently, such as various sensors placed in remote areas such as mountains and wilderness. Monitoring devices, they can't be charged like a smartphone every day, and battery life for a few years is the most essential requirement. NB-IoT focuses on small data volume and small rate applications, so the power consumption of NB-IoT devices can be very small, and the battery life can be greatly improved from the past few months to several years. The “running chicken†wears the longest ring for up to one year and can be used by three batches of chickens, thanks to low power consumption.
Where does the black technology used in "running chicken" come from?
High Emerging Realms and IoT Technology Empower Traditional Agriculture, "Running Chicken" is the beginning
During the Jingdong Fresh Fresh 2018 Strategic Conference, Ye Wei, the president of Jingdong Fresh Foods Department, mentioned the technical support provided by Gaoxin IOT when he talked about “running chicken†during the roundtable forum. It is reported that Gao Xinxing IOT provides a complete set of end-to-end low-power IoT solutions for Jingdong “running chickenâ€. The program consists of three basic components: data acquisition, system transmission and monitoring management, which constitute a closed loop. . The operation process is as follows: the data collected by the foot ring is transmitted to the background through LORA or NB-IoT, which ensures the accuracy and timeliness of the data, and the background data is analyzed and outputted by the background, which is convenient for the staff to monitor and manage. Prevent the occurrence of systemic risks in advance and provide credible monitoring and calculation capabilities for aquaculture. The whole system uses ultra-low-power multi-functional IoT sensing equipment to solve the pain points of product monitoring during high-density poultry breeding, and also meet the needs of high-density poultry farming.
The livestock network has always been one of the key strategic directions of the high-incidence IoT. The ecological livestock network solution can be widely used in aquaculture industry with high economic value such as poultry and livestock. The program focuses on animal husbandry wear terminals. Industrial digital terminals, intelligent gateways and ecological farming cloud platforms provide complete logistic solutions for connectivity and platform technology for the full process monitoring of biological assets.
The cooperation with JD.com in the “Running Chicken†project has further opened up the layout of the high-incidence IoT in the field of animal husbandry. During the Jingdong Fresh-keeping Conference, Gaoxin IOT and Jingdong signed a strategic cooperation agreement. The two sides will deepen cooperation in the field of agricultural Internet of Things in the future and jointly promote the application of Internet of Things technology in the field of ecological farming. The success of the 'Running Chicken' project verifies the feasibility of the application of IoT technology in traditional agriculture. In the future, with the rapid advancement and development of technology, the Internet of Things will bring more 'unexpected' to the traditional industry. Gao Xinxing IOT has deep accumulation and experience in the field of Internet of Things. In the future, we will increase investment in the field of animal husbandry to promote the development of smart agriculture.†Liu Sanqiang, vice president of Gao Xinxing, said in an interview.
Internet of Things, big data, cloud technology, AI... The new era of darlings is endless. The important thing is that they need to be applied to them and bring real changes to consumers. The "running chicken" is the best example. In the future, we also expect that the High Emerging Realms will bring us more applications and surprises of IoT technology in the vertical industry.
At the beginning of this year, Wuyi County has successfully lifted out of poverty, and the “running chicken†project has played an important role. The vast Chinese rural market will be another place for the company to show its strength in the future. Jingdong “running chicken†will undoubtedly open a good start. The “running chicken†with its innovative technology gene will serve as a replicable poverty alleviation model. More poor villages will also bring good news to more consumers.
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