1. China's lighting is transferred from product competition to brand competition.
It is predicted that the Chinese lighting industry will grow at a rate of 20% per year. In the domestic home lighting products industry, there are widespread problems such as the filial piety of enterprises and the lack of strong brands. Accompanying this is the continuous improvement of consumer consumption levels, the increasingly mature consumer psychology, the constant heating of urban construction and residents' interior decoration, and the increasing consumption of lighting products. Home lighting will be the same as other home appliances, from product competition to brand competition.
As a well-known enterprise in the lighting industry, NVC has keenly foreseen the broad development prospects of home lighting while continuing to strengthen its position as the leader in commercial lighting. As early as a few years ago, from understanding the market demand, to product development, production process improvement, product packaging design, channel and dealer selection, NVC has made a comprehensive plan for home lighting, in order to perfection. According to Mr. Li, a spokesperson for NVC, the company’s full planning and preparation will be available at the end of this year. The products include 26 types of products, such as living room lamps, ceiling lamps, bathroom lamps and Yuba lamps, to maximize the individual needs of consumers.
NVC Home Lighting is the leading direction of product design with modern homes creating a warm home environment, trying to make NVC home products a warm light for every family. The product design highlights fashion and simplicity, and combines the European modern style with the structural features of today's Chinese houses; actively introduces safe, comfortable, healthy and advanced product design concepts; first introduces intelligent control systems in the lighting industry, and strives to comprehensively Meet the needs of modern consumers for nature, energy conservation, environmental protection, and high technology. In the production process, adhering to NVC's consistent rigorous and delicate style, it is truly energy-saving, environmentally friendly in production, harmless in product use, and high-quality products.
In order to make consumers more convenient to purchase quality products of NVC home lighting, in the channel construction, home lighting will be implemented in parallel with other NVC lighting. From November onwards, 36 homes will be built nationwide. The lighting monopoly demonstration store will reach more than 80 before the Spring Festival. It is estimated that in 2005, it will reach more than 280 home lighting stores and more than 1,500 distribution stores. The sales value of home lighting alone will reach more than 100 million yuan.
In this new round of competition, NVC Home Lighting will give full play to its brand advantage, relying on large-scale and standardized operation to improve the cost-effective competitive advantage of products; relying on quality services to increase brand added value. Make full use of NVC's advantages in product development, product manufacturing and channels, complete the 'product grafting' and 'channel grafting' of home lighting, integrate the series of resources, NVC has quickly opened the distance with other home lighting brands, Ray Furniture lighting will still achieve an absolute advantage in the new round of competition.
Second, shuffling the end of the lighting industry into the whale-swallow era
In recent years, with the rapid development of China's lighting industry, the pattern of China's lighting industry is gradually undergoing new changes. Under the active participation of foreign companies in the industry and other domestic industry giants, the first round of “shuffling†of the Chinese lighting industry has been basically completed. Chinese lighting companies are moving towards the stage of large-scale operation and brand development. Experts said that the era of "swallowing" in China's lighting industry has arrived.
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