According to the China Lighting Association, in 2007, China's lighting market sales reached 150 billion yuan, more than 80,000 companies operating lamps, and more than 60 lighting dealers with annual turnover of over 100 million. China currently produces nearly 2 billion lamps, 30% of which are sold domestically. Each year, about 600 million lamps enter China's lamps and lanterns through more than 80,000 domestic lighting dealers. As the current domestic lighting distributors form a compact "China" "Lighting dealers alliance", then they only need to tighten their belts to eat for a year, and after a year of hard work, China's domestic lighting manufacturers will be closed down; if "China Lighting Dealers Alliance" makes a lamp" Gome chain agencies come, then they can implement buyout OEM production for all domestic domestic lighting companies - the so-called "channel is king", the power of the Chinese lighting market belongs to dealers!
Therefore, studying the current Chinese lighting distribution industry, grasping its current situation and development trend is a "compulsory course" for all lighting manufacturers today, and it is a major issue that must be solved in the field of Chinese lighting marketing. Based on serving the Chinese lighting industry, promoting the rapid and standardized development of the Chinese lighting industry and providing decision-making reference for lighting companies, this newspaper has solemnly launched a special report entitled “Power belongs to dealersâ€.
Power belongs to dealer / data description
2007 China Lighting Industry's Most Competitive Dealer Statistics Description
Statistical purpose: To search the status quo of China's lighting distribution industry this year, explore its development trend, and provide decision-making reference for the development of China's lighting industry and market development, market testing and market planning of lighting enterprises.
Statistical objects: The most competitive distributors in the first-tier cities in China's lighting industry in 2007, namely lighting dealers with a certain influence in terms of business area, agency brands and local lighting retail, wholesale, engineering and other fields.
Data source: The reporters from all over the country went deep into the lighting market in the first-tier cities of China's lighting industry.
Statistical time: July 2007
Statistical execution: The Ministry of Information, Marketing Department
Data summary: the editorial office of this newspaper
Summary time: July 12, 2007
I. Survey sampling range
1. First-tier cities in China's lighting industry (31): Beijing, Tianjin, Shijiazhuang, Hohhot, Shanghai, Hangzhou, Nanjing, Changzhou, Jinan, Linyi, Hefei, Zhengzhou, Wuhan, Changsha, Nanchang, Guangzhou, Shenzhen, Fuzhou, Nanning , Xiamen, Changchun, Shenyang, Harbin, Chengdu, Chongqing, Guiyang, Kunming, Lanzhou, Xining, Yinchuan, Urumqi
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