Energy saving and consumption reduction, energy-saving lamps enterprises urgently need to rise


Recently, following the ban on the use of incandescent lamps or the ban on the use of incandescent lamps in Australia, Canada, the United States and other countries or their provinces, the EU countries have reached an agreement that the region will gradually ban the production and use of incandescent lamps before 2009. At that time, the incandescent lamps that have been popular in the world for more than 100 years will bid farewell to the glory in the EU, and will be abandoned by the historical wheel of progress.

The oil is tight, the coal is in a hurry, and the peak power is used. After China’s energy industry has been overdrawn by the economic development of more than a decade, the energy crisis has become increasingly intensified, and energy has become a bottleneck restricting economic development in many places. As the lifeblood of modern industry, commerce and civil use, electric energy has been in full swing in recent years (such as the Pearl River Delta region), and it is like a demon in our side. Coal resources, one of the important resources for the production of electric energy, are also becoming increasingly tense. According to relevant media reports, Shandong Province, which has been a major coal province for many years, has seen a sharp decline in coal resources in the past two years. It needs to rely on coal supply from other provinces, and economic development suffers from the shortage of coal resources. In order to excavate coal, villages with more than 100,000 people will suffer from migration.

In this energy-constrained situation, the light source of the lamp, which is one of the main uses of power-consuming energy, has become the focus of attention of the world. According to relevant statistics, an energy-saving lamp produced strictly according to national standards consumes one-fifth of the electricity consumption of ordinary incandescent lamps. If three-fifths of ordinary incandescent lamps in China are replaced by energy-saving lamps, one year will be Saving 100 billion kWh of electricity, equivalent to the annual power generation of a Three Gorges project. From this point of view, the standard qualified energy-saving lamps and their promotion play an important role in alleviating China's energy shortage and promoting social and economic development!

Faced with the increasingly fierce contradiction between energy and economic development, the Chinese government has alleviated through various means and measures. In the meantime, vigorously promoting the use of energy-saving lamps is one of the main ways. At the two sessions just concluded, Premier Wen Jiabao of the State Council frankly criticized the reality of high energy consumption and serious environmental pollution in the process of China's economic development. The subsequent 3.15 Consumer Rights Day was announced at the CCTV set of evening parties. The four energy-saving lamp products found in the AQSIQ spot check were unqualified. This can also be regarded as the response of the relevant national functional departments. A heavy punch called by the government.

The industry believes that the quality of the four exposed lighting companies in the industry is still in the middle, and they are unqualified, which indicates the status of the entire energy-saving lamp industry. Therefore, for the entire energy-saving lamp industry, the situation is already very serious. How can we get out of the trough and adapt to the requirements of national economic and social development? The author combines the views of various parties and believes that it can proceed from the following aspects.

First, don't blindly adjust to the deformed demand of the market. Many people believe that there are many low-cost and inferior energy-saving lamps on the market today because of the soil they live in, and quite a few consumers are favoring such products. Although this has its rationality and reality, we as industry practitioners should stand taller and look farther than consumers. If the energy-saving lamps that consumers buy are “saving money and not saving money”, will they continue to use energy-saving lamps in the future? Not only that, but it also makes it lose confidence, which in turn hinders the promotion and use of energy-saving lamps. For energy-saving lamps companies that want to expand into the market in depth, isn’t this the practice of killing chickens, taking eggs, and quenching thirst?

Second, accelerate the process of industry integration and establish a strong brand of energy-saving lamps. It is understood that as a lighting industry that is not very eye-catching in China's economy, there are more than 20,000 lighting lighting manufacturers. The industry's noisy and chaotic industry caused by this extremely abnormal industrial pattern directly caused two kinds of serious consequence. First, vicious competition continues to heat up and intensify, and prices and quality are uneven, making consumers feel at a loss. This not only makes the manufacturers who have the foresight and knows to produce qualified and high-quality products return to the sky, sighs and helpless, but also makes consumers' rights and interests often suffer damage, affecting their confidence in energy-saving lamps. Second, the difficulty of supervision has increased, the number of energy-saving lamp manufacturers is numerous, and the product brands are noisy. The low-cost and inferior energy-saving lamp products that make up one after another make it difficult for relevant departments to cope. Therefore, it is particularly important to standardize the industry, integrate resources, and establish a group of well-known strong brands with high credibility in the lighting industry.

Third, it is imperative to strengthen supervision. The importance of the supervision of government functions in the uneven industry is self-evident and will not be repeated here. What I want to say here is that after the integration of the industry, the supervision of government functions is still indispensable. The pursuit of profit is always the ultimate goal of the enterprise. Only by combining the self-discipline of the enterprise with other laws can it provide a solid guarantee for the production of qualified and high-quality energy-saving lamps.

To meet the requirements of national and social economic development, it is undoubtedly a major challenge for the current energy-saving lamp manufacturers in terms of strength, capital, technology, talents, and market. However, we should also be aware that there will be opportunities and challenges. The authors agree that the opportunities are mainly reflected in the following two aspects.

First, the market capacity has expanded and the market demand has increased. When more and more countries in the world ban the use of incandescent lamps, the demand for a large number of energy-saving lamps will be generated, which will directly drive the output and sales of export-oriented energy-saving lamps. For the domestic market, the government attaches importance to energy conservation and consumption reduction. The intensification of the implementation of various policies and measures, the demand for domestic energy-saving lamps will also increase, which brings a good opportunity for the market demand for energy-saving lamps.

Second, the industry is conducive to the emergence and take-off of some thoughtful and powerful enterprises in the integration of norms. As the saying goes, heroes come out in troubled times. The non-standardization of the industry also provides an excellent platform and opportunity for the company to stand out. As a well-known marketing person in the industry said, there is almost no real competition in this industry. As long as we firmly grasp the trends and trends of the development of the lighting industry, even a small and medium-sized enterprise has the opportunity and possibility to grow and develop.



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