Consumption upgrade promotes air conditioner product structure upgrade

With the continuous increase in consumer income and consumer demand, its pursuit of air-conditioning products is more quality and intelligent. The terminal market is also directly affected, and the proportion of high-end air conditioners continues to increase, driving the average price of products to rise.

According to the sales monitoring data of GfK China household air-conditioning products, the retail sales of 5,000 yuan or more products increased from 14.2% in 2012 to 16.5% in 2017, and the retail sales of products with more than 12,000 yuan hang-up from 2012. 10.2% of the year increased to 10.6% in 2017.

Frequency conversion is the main theme of the air-conditioning industry, and there is a certain market space for fixed frequency.

In the market's main air-conditioning products, inverter air conditioners are still the main theme of the industry, while fixed-frequency air conditioners have a certain market space. According to the sales monitoring data of GfK China household air conditioner products, the sales volume of inverter air conditioners accounted for 68.3% in 2017, an increase of 1.8% over the same period of last year, and an increase of nearly 23% compared with 2012. Although the popularity of inverter air conditioners accelerated, accounting for It is faster than the upgrade, but the fixed-frequency air conditioner still dominates the low-level market below 2,000 yuan.

The number of air conditioners is upgraded, and the number of horses purchased at the unit price continues to increase.

In addition to frequency conversion, the number of segments is also the focus of consumers when purchasing air-conditioning products. With the optimization of the structure of air-conditioning products, large number of air conditioners are also more favored by consumers.

According to the sales monitoring data of GfK China household air-conditioning products, the sales of two air conditioners accounted for 36.4% in 2017, an increase of 5.4% year-on-year. The retail sales of three or more air conditioners accounted for 12.9%, an increase of 0.7%. Although the number of segments has been upgraded, the number of horses purchased per unit price has continued to increase, and consumers can spend less to buy more air conditioners.

The improvement of the economic level and the replacement of mainstream consumer groups have promoted the development of the air-conditioning product market towards quality and health. In the context of consumption upgrades, major air-conditioning manufacturers have improved their quality through product structure optimization and continuous innovation, focusing on creating personalized and differentiated air-conditioning products to cater to consumers' demand for higher-end home appliances.

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