On October 15, the 124th China Import and Export Fair (Canton Fair for short) opened. On the same day, Haier Air Conditioning announced the iterative route of healthy air: from the self-cleaning air conditioner blowing clean air to the clean air conditioner to breathe clean air to the fresh air air conditioner to move the fresh air home. At the scene, Haier exhibited high-end smart air solutions such as easy-to-install self-cleaning air conditioners, clean boundary air conditioners that can "swallow light", fresh air self-cleaning air conditioners, Yunding air conditioners, Cullinan air conditioners, magnetic levitation central air conditioners, etc. Merchants go to the exhibition area to visit and experience.
According to industry online data, in the first eight months of 2018, industry exports increased by 10%, and Haier's air-conditioning exports increased nearly three times that of the industry. With the deepening of the globalization of healthy air, the overseas high-end brand of Haier air-conditioning exported with its own brand has entered a harvest period.
Healthy air iteration results collectively appeared in the Canton FairAt the Canton Fair, Haier released easy-to-install self-cleaning air conditioners, clean world self-cleaning air conditioners that can “swallow all light,†and self-cleaning air conditioners that can replace fresh air, and provide a complete set of smart air solutions that can be demonstrated and experienced to customers around the world. Exhibit the results of healthy air iteration. At the scene, under the high magnification lens, the whole process of the self-cleaning air conditioner "bath" is clearly visible. This series of air conditioners can also save 50% of installation time and 80% of service time.
Haier has also set up a clean air-conditioning "swallowing" laboratory on site. In an airtight glass room, the PM2.5 index exceeds 2000μg/m3, and green lasers are fired staggered. The air conditioner will automatically start to purify when the smog exceeds the limit. After more than 3 minutes, the smog dissipates and the laser beam disappears. After the customer experience from Europe said, the demonstration effect is intuitive and visible. It is reported that Haier will export the air conditioner to 10 countries in Europe and Asia including Pakistan and Russia.
In other experience areas, Haier also "copy" the Middle East and Africa stores to the exhibition hall of the Canton Fair. The humidification function of the Yunding series air conditioners matches the arid climate in the Middle East; the Dawn series air conditioners have energy-saving standards that reach the European A++ level, and the quietness reaches 15 decibels. The N series air conditioner realizes 20 meters long distance air supply. Haier's magnetic levitation central air conditioner saves 50% of energy and half of its power during the entire life cycle.
In addition, Haier also released the industry's first self-cleaning air conditioner that can replace fresh air on the spot. While changing into the fresh outdoor air, it is purified by the system five times at the same time, so you can breathe fresh air without opening the window.
High-end brand: Haier air conditioner is the first independent brand in ChinaIt is reported that, as China's earliest home appliance company with globalization, Haier Air Conditioning adheres to independent brand creation, and realizes the transformation and upgrading from export brand creation to high-end brand creation through the "three-in-one" localization strategy of R&D, manufacturing and marketing. Driven by high-end brand creation, Haier's overseas exports of air conditioners increased nearly three times in the industry from January to August 2018.
Haier customers from Pakistan, Nigeria, and Thailand shared high-end brand creation cases at the Middle East and Africa strategic interactive communication meeting held at the same time as the Canton Fair. In Thailand, Haier Air Conditioning launched the self-cleaning air conditioner made in Thailand in early 2017. This year, it will also replicate the deep cleaning to the local area to popularize healthy air. Haier's magnetic levitation central air conditioner occupies more than 35% of Thailand's market share, ranking first in the industry. According to the report of GFK, a well-known international data research company, the air-conditioning industry in Thailand continued to decline in the first half of this year, and Haier air-conditioning grew by 25% through high-end brand creation.
In Nigeria, which is also plagued by power shortages, Haier also pioneered a three-speed variable-frequency generator air conditioner to meet the needs of generators of different specifications, ranking No. 1 in the market for 13 consecutive years. 1. In Pakistan, Haier launched the "UPS battery" air conditioner, which became the local high-end brand for 2 months after its launch, and has been the No. 1 brand in the local market for 11 consecutive years. 1.
Under the guidance of the Rendanheyi model, Haier Air Conditioning took the lead in opening the process of ecological brand building in the Internet of Things era. Globally, Haier Air Conditioning is accelerating its global deployment, relying on Haier, Commander, Casarte, GE Appliances and other air-conditioning brand clusters to link global ecological resources and provide users with differentiated air solutions. Market data shows that under the impetus of high-end brand creation, Haier has become China's independent brand of household air conditioners in exports and the world's number one in sales of connected air conditioners.
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