Since ancient times, Hanzhong has been the political, economic, and cultural center of southern Shaanxi. The geographical position is very important. There is a saying that “the stack of pavilions comes to the north and the Hanchuan east controls the Jingwuâ€. In 206 BC, Liu Bang was separated from Han Yu by Han Yu as Hanwang, a national historical and cultural city - Hanzhong in Shaanxi, and Hanzhong was also called Tianhan. Hanzhong is famous for its history of "two kingdoms and three kingdoms". Recently, the reporter visited the status quo of the lighting market in Hanzhong, Shaanxi, and conducted some investigations. It was found that Hanzhong's operating lamps are mainly distributed in Chenjiaying and Yunda building materials market, and Hanzhong lamps reproduce the "two faces" situation.
According to Liu Jun, general manager of Hanzhong Big Dipper Lighting Co., Ltd., the earliest lamps in Hanzhong are concentrated in Chenjiaying. It is also the largest lighting management center in Hanzhong. There are more than 30 dealers in lighting dealers. The brands are Ou Pu Lighting, NVC, Huatai. , Sanxiong? Aurora, Pins, Philips, Jiamei, TNC Electric, etc., mainly retail-oriented and engineering.
According to Shan Yongqing, general manager of Hanzhong Xinxin United Space Lighting Engineering Co., Ltd., the Hanzhong lighting market has a large development space. He started to operate lighting products in May last year. The main agent brands include lighting, MCO, karma, Philips, etc. The operating area is 400 square meters. Mainly based on engineering and retail, the average monthly sales in Hanzhong is over 30,000 yuan.
According to Ms. Hu Xiangyan, general manager of Hanzhong Acer Lighting, Hanzhong’s largest clothing, small commodities, and grocery wholesale market sing-Hanzhong Yunda wholesale market, most of the lamps operated are relatively cheap, facing the consumer groups mainly in rural areas, but retail Not many, the main sales channels are wholesale to the other ten counties and subordinate towns and towns in Hanzhong, and the lamps are also exported to the Kangxian area near Gansu. By 2006, the second phase of the Yunda Market was built and opened in July. The full name is Hanzhong Yunda's home building materials market. The grade is also relatively high. It is divided into two layers, the lamps are on the first floor, and the lighting dealers have 15 merchants. Resident brands include Op, Ouai, Hyundai, Shanghai Luyuan, TCL, Xiao Ghost, Raymond, Huayi, Yihe, Qianli, Mingda and Tianji Electric.
With the promotion of lighting brands and the sinking of channels in recent years, the expansion of Hanzhong lighting brands is no exception. They all spread to the surrounding areas on the basis of the Chenjiaying lighting business circle in Hanzhong, mainly extending around Chenjiaying, like NVC. Sanxiong? Aurora, Op, TCL, Langeng, Ouai, etc., are all in the form of specialty stores. According to analysis, this market is mainly aimed at high-end consumer groups, but the overall consumption level of Hanzhong needs to be improved, so the popularity has not been very strong since its opening.
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