On December 9th, at the launch of Hisense's laser cinema TV new product launch, Liu Hongxin, president of Hisense Group, predicted that TV will enter the cinema era in the next five years and 2016 will become the first year of rapid development of the laser cinema TV market.
Liu Hongxin introduced that flat-panel TVs have undergone rapid development for more than 10 years. Now they have entered a critical period of industrial transformation and transformation. Whoever can master core technologies and achieve early layout will be able to take the initiative in the next decade. Hisense believes that laser displays are more representative of the future of color TV display technology. Chinese brands are fully capable of gaining leading edge in the era of laser television.
Liu Hongxin believes that with the serialization of laser televisions, 2016 will become the first year of the development of laser cinema TVs, and laser TVs will also compete positively with over 70-inch large screen TVs.
With regard to the industry's division of the ULED and OLED camps in the color TV industry, Liu Hongxin stated that Hisense never excludes OLEDs, but it will not push products with immature technology and quality for the time being. Maybe in the next 3-5 years, Hisense will do its best to promote OLED.
In fact, Hisense is more willing to divide color television into two camps of LED and laser television. Liu Hongxin believes that the current industrial chain of laser televisions has matured and the commercial prospects are clear. The impact on LED LCD TVs is about to begin. Therefore, Hisense chose to release its new generation of laser cinema TV products at the end of the year.
In 2007, Hisense began to lay out the development of laser display technology. Up to now, 141 core patented technologies have been obtained. The laser optical engine is 100% self-developed and designed. The complete machine design, R&D, and manufacturing are completely independent operations, and 70% of the manufacturing cost is in their own hands.
In August of this year, Hisense promoted the establishment of the Laser Display Standards Group (T C110W G10) by the International Electrotechnical Commission and became the leader unit. At the press conference, Hisense invited representatives of upstream and downstream partners such as Texas Instruments, DNP, Nichia, Wada, CNTV Future TV, iQiyi, Tencent Video, Gome, Suning, Jingdong, and Tmall to set up industries. The first laser cinema TV industry ecosystem.