R & D investment in ultra-Apple Huawei for the "smart phone"

Electronic enthusiasts eight o'clock: Yu Chengdong, head of Huawei's consumer BG, said that he hopes that Huawei will become the world's largest smartphone manufacturer in 2021. At present, Huawei is accelerating this step.

According to foreign media reports, Huawei is planning to develop autonomous voice assistant service, targeting Apple Siri, Amazon Alexa and Alphabet Google Assistant, involved in the highly competitive voice assistant market, and the R&D team consists of more than 100 engineers.

In response to this news, the first financial reporter asked Huawei for verification. The spokesperson said that Huawei's 2012 lab will conduct research on the industry's forward-looking technology, but not for a certain manufacturer.

"Huawei will always choose the best partner in the industry to provide the ultimate user experience." A spokesperson said. At the American Consumer Electronics Show held in January, Huawei Mate 9 has just become the first smartphone equipped with Amazon's smart voice interactive system Alexa.

It is reported that in 2016, Huawei completed sales of RMB 178 billion, a year-on-year increase of 42%, and mobile phone shipments reached 139 million units, further narrowing the distance from Apple and Samsung. Yu Chengdong previously revealed to the media that it is expected that Huawei's mobile phone shipments will exceed Apple in the next two years or so.

He also said that Huawei's R&D investment is growing every year, and it is expected to exceed 10 billion (US$) in 2017. According to this growth rate, Huawei will always achieve first. Among the top 10 global R&D investment companies in 2016, Huawei ranked ninth, about 9.2 billion US dollars, more than Apple, Cisco and other giants.

Layout "smart phone"

Huawei defines the future mobile phone as a "smart phone". With advanced sensors and intelligent voice recognition systems, smart phones will not only have the ability to "see" and "listen", but also deeply understand the surrounding environment and distinguish different sound sources. And to actively interact with the user, rather than passively, or mechanically execute the user's commands.

It is understood that Huawei will launch a "super mobile phone" focusing on artificial intelligence in 2020, and many R&D layouts will be launched, including voice technology.

Huawei has always had a voice control program, but Huawei has not disclosed too much information in the past. At the CES show that just ended this year, Huawei Mate 9 became the first smartphone equipped with Amazon's smart voice interactive system Alexa. .

Huawei believes that Mate 9 has a machine learning algorithm. Machine learning can track the trend and behavior patterns of mobile phones, and make mobile phones more efficient by correctly predicting the use of mobile phones.

"By establishing cooperation with Amazon, Huawei can gain the benefits of voice interaction with relatively low investment." Ben Stanton, an analyst at market research firm Canalys, believes that establishing a partnership with Alexa is very beneficial to both parties because Huawei There is no such virtual service assistant.

At present, Huawei Mate 9 users can easily complete daily operations through voice interaction, including controlling smart homes, viewing news updates, and booking taxis.

Regarding whether the independent voice system will be launched in the future, Huawei denied the first financial reporter and said that Huawei still puts its partners in the first place. Previously, Huawei's partners in voice technology included Google, Amazon, and University of Science and Technology.

Li Xiaolong, the PDT manager of Huawei's mobile phone product line, also told reporters that "(Huawei's own voice program) has no new name, and voice assistants have been used for many years."

“The 2012 lab will research and incubate some forward-looking technologies, but it does not mean commercial use.” Huawei insiders told reporters that in fact, Huawei is more inclined to adopt a “companion” style in the future layout of mobile phone technology. The way to proceed.

In addition to voice cooperation, Huawei has also entered into strategic cooperation with Google and Amazon in the two areas of VR and artificial intelligence.

For example, in the VR field, Google released the Daydream platform based on Android, and some of Huawei's terminals have begun to support this platform. At the same time, in the next year, Google and Huawei will also carry out in-depth cooperation on the project Tango, and explore in the fields of motion tracking, domain learning and depth perception.

Curved overtaking apple

In 2015, Huawei's smartphone shipments reached 108 million units, becoming the world's third smartphone brand with annual shipments of over 100 million units after Samsung and Apple. It is also the first time that Chinese mobile phone manufacturers have entered the “100 million clubs”.

"Huawei's high-end products will mainly compete with Apple and Samsung. At present, the shipment volume is close to 140 million units. In the next two years or so, it is expected to grow by more than 200 million units. By then, the market share will reach the second place in the world. More than Apple." Yu Chengdong said.

But the close of the share does not mean that Huawei is strong enough.

An example comes from Samsung. Despite the impact of the "battery incident", Samsung Electronics still handed over beautiful transcripts in the fourth quarter of last year, operating profit soared 50.16% to 9.22 trillion won, a three-year high, and mobile phone business operating profit increased 12% to 2.5 trillion won. The biggest "contributors" came from parts and components including memory chips and display panels, and operating profit soared by 76.9% and 347% respectively.

"The key to the acquisition of high-end market position is the breakthrough in technological capabilities, the control of the supply chain, and the ability to integrate global resources, all of which need to be gradually accumulated." Jin Ruizhao, deputy director of research at GFK Communications, told the First Financial Reporter that China It takes time for manufacturers to catch up with Apple and Samsung profits.

However, it can be seen that Huawei's R&D investment in new technologies has increased in recent years.

According to the reporter, Huawei's R&D investment in the past 10 years has reached about 38 billion US dollars. Among the top 10 global R&D investment companies in 2016, Huawei ranked ninth, about 9.2 billion US dollars, more than Apple, Cisco and other giants. In an interview with reporters, Yu Chengdong said that Huawei's R&D investment is growing every year. In 2017, it is expected to exceed 10 billion (US dollars). According to this growth rate, Huawei will always reach the first place.

"Huawei not only does one thing, but also carries out research and development in engineering, technology, chips, algorithms, etc." Yu Chengdong believes that there are many opportunities in the future, artificial intelligence, VR, AR are opportunities, this is like driving, in every A corner or turn will have a chance to overtake the opponent.

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