Trend 1:arget="_blank">Accelerating terminal technology innovation will promote the development of mobile Internet
The new era of interconnection and intelligence is coming. The multi-network integration of the Internet, mobile wireless broadband and wireless sensing is moving towards the next-generation infrastructure. The accelerated integration of new terminals and smart technologies is accelerating the development of mobile Internet. In 2017, NB-IOT will be officially commercialized, and even 5G will be first applied to smart cities and transportation. The emerging mobile terminal communication network will provide technical support for diversified terminal interconnections. New terminal platforms such as drones, virtual reality, and intelligent hardware, which are currently emerging, have greatly expanded perception and interaction capabilities, and built a richer picture of human society virtualization, providing a broader development prospect for mobile Internet.
Trend 2: artificial intelligence accelerates the promotion of enterprise mobile application service capabilities
In Gartner's 2017 list of top ten strategic technology trends, Gartner ranks smart applications second. Using advanced analytics, complex systems, cognitive interfaces, and machine learning technologies, artificial intelligence will provide unprecedented business users. Strong support. In view of these advantages of artificial intelligence, some large companies such as Google, IBM, eBay, and Facebook have already started to lay out their plans to acquire some start-up companies that specialize in artificial intelligence technology.
According to Gartner, investment in artificial intelligence will increase by more than 300% in 2017. By 2018, most of the world’s 200 largest companies will use smart applications and use Big Data's complete toolkits and analysis tools to optimize themselves. Products and improve customer experience.
Trend 3: AR applications will appear on a large scale in multiple industries
In 2016, AR and VR revolutionized the field of games and entertainment. PokemonGo, iOnRoad, SkySiege, and myNav are some typical applications of AR games, and VR devices like SamsungGearVR, GoogleCardboard, and OculusRift are also becoming more and more popular. At present, companies from all walks of life have started to use the AR application of embedded content to expand customer relationships, for example, Sears, Swissquote, TBS media entertainment company CatchCoco, etc. . According to the development trend, it is expected that more companies, especially those traditionally relying on physical stores, will try the AR function of smartphones in 2017. Although it is not clear whether VR can be used on a large scale, it is foreseen that AR large-scale applications will be implemented in 2017. At the end of the year, it will reach a peak
Trend 4: The medical sector will become the industry's new blue ocean
The "Intelligent Hardware + Data Value-Added" model has begun to explore in the field of professional medical intelligence hardware. For example, CardioWatch, which is certified by the National Drug Administration Department, uses its ECG, blood pressure, pulse, and body temperature data to conduct professional medical services. However, the cross-platform, cross-product application ecology still needs to be sound. With the exception of a few large-scale products such as wristbands and watches, the application development of most of the long tail products is still dominated by manufacturers, and there is a high degree of coupling between applications and products. The lack of third-party applications requires the gradual exploration of cross-platform and cross-product application ecosystems. Construction path. It is estimated that in 2017, the mobile healthcare market will reach 12.53 billion yuan, and according to relevant data, there are currently more than 2000 mobile-related medical applications. The future of offline medical-related pain points such as demand after medical treatment will strongly promote the development of mobile medical care. It is expected that medical applications will be developed. The scale will be further expanded.
Trend 5: Short video will deepen vertical fields and premium content
Intensified uni-channel competition, increased traffic portal feedback on content creation, specialization in content creation, and increased diversification. Distribution channels began to diversify into video sites, social platforms, information distribution platforms, and short video platforms. It is expected that the 2017 conference will be held in 2017. The emergence of short video content venture blue ocean tide. The status of super-network red, veteran video content producers, head vertical columns and other short-wave video agencies and platforms will be further strengthened in 2017. In the process of replicating more online reds with industrialized means, they will compete in leading enterprises. At the same time, the short video in 2017 will be deepened from the pan-entertainment to the vertical. According to the second-shot survey, in the past most of the short video content was based on funny, celebrities, and news sites, but the vertical social marketing space was even greater. With the development of short video entrepreneurs to vertical fields, the trend of content verticalization is increasingly Obviously, on the platform of the second beat, there are more than 40 vertical categories including stars, beauty makeup, mothers and babies.
Trend 6: China's mobile Internet companies will accelerate the pace of overseas development
At present, smart mobile terminals in emerging markets such as Southeast Asia, India, and Brazil are dominated by medium and low-end devices. The local mobile smart terminal market still has a large demographic dividend and replacement bonus. India is the second largest mobile phone market in the world. These emerging markets have become the focus of overseas smart phone manufacturers such as Oppo and Vivo to compete overseas. For example, Oppo will establish an industrial park in Greater Noida, India in 2017. It is expected that the competition among Chinese mobile phone manufacturers in these markets will become more intense in 2017. . In addition, large-scale Internet companies have also launched attacks on mature markets in Europe, North America, Japan, and Taiwan. In particular, large companies such as BAT, through the cooperation with local local companies and capital acquisitions, quickly realize the globalization and integration of their own businesses. This phenomenon may become the new normal that frequently appears in 2017.
Trend 7: Instant Application and Distributed Discovery Become a New Trend in Application Development and Distribution
With the launch of Google Instant Application (Android InstantApps) in January 2017 to provide services that run Android applications without installing and accessing applications from any location, global application developers will gradually start to develop instant applications in 2017. First, use less applications such as travel, food delivery, and retail, and expand to applications that do not require a lot of user time, such as carpooling applications. In addition, the trend of "distributed discovery" has become increasingly apparent. For example, applications can be discovered through all Google products, rather than relying on the single search discovery channel of the application store as in the past. In China, on January 9, 2017, the WeChat applet was formally launched, attempting to build traffic portals locally and flexibly filling users' massive demands based on the central application hosting social relationships. The future low-frequency independent applications will mostly use WeChat applets. Form appears.
Trend 8: Mobile Internet will become the largest market for Internet advertising in the world
In 2017, mobile advertising will exceed fixed advertising, accounting for 52% of the global Internet advertising share, an increase of 18.18% from 44% in 2016. More and more advertising spending has shifted from television to digital, including Facebook, SNAPCHAT, and Google. Advertising spending in the mobile sector is dominated by media, entertainment, and communications. As consumers shift their focus from fixed to mobile, advertisers need to build a brand experience that combines screens and devices, taking into account the entire mobile ecosystem, including smartphones and activities. Trackers and other devices, along with consumers using more specialized devices, advertisers have the opportunity to accurately locate user needs and introduce accurate advertising.
Trend 9: Knowledge-based payment sharing will enter the transition period
The development of knowledge payment sharing has been rapid in 2016. It has cultivated a large number of users' payment habits and will show the following trends in 2017.
First, the way of knowledge production and dissemination is developing towards rich media with audio and video as the main carriers, and relying on social media such as WeChat, Weibo, and live broadcast to conduct decentralized distribution and brand communication, and achieve O2O closed-loop knowledge sharing.
Second, the market competition surrounding high-quality content will be more intense. With the disappearance of the demographic dividend and the impact on the incremental market, the flow of high-quality content has become increasingly prominent. The knowledge network and professional organizations will become the focus of major platforms.
Third, the sharing of knowledge is becoming platform, fusion, and vertical development. Knowledge sharers will shift to a knowledge-sharing economic platform, providing individuals with idle time and sharing knowledge and skills. Service categories, potential transaction sizes, and supply-demand matching will be greatly enhanced, and the development of professional knowledge-sharing platforms such as finance, healthcare, technology, and education will be promoted. .
Trend 10: Mobile Internet development environment will be further standardized
In January 2017, the General Office of the CPC Central Committee and the General Office of the State Council issued China’s first programmatic document on the development of mobile Internet “Opinions on Promoting the Healthy and Orderly Development of Mobile Internet†(hereinafter referred to as “Opinionsâ€). It is divided into six parts, including promoting the innovation and development of mobile Internet, strengthening the leading role of mobile Internet driving, preventing the security risks of mobile Internet, and deepening the international exchange and cooperation of mobile Internet. It is expected that in 2017, many industries, especially those that lack clear regulatory measures and policies such as webcasts, videos, and mobile social networking, will rely on the “Opinions†to introduce more operative measures to crack down on the ineffectiveness of legislation and regulation. Keep up with the phenomenon that leads to lagging accountability.
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