Zhongshan’s “old town lamp†has a reputation. In fact, there is also a “light†in Zhongshan. Although the industry is inconspicuous, it is also in the leading position in the domestic industry, that is, “aquarium lightsâ€. When interviewed by a company that produces aquarium lights, the reporter found that the standard of this company was set as a national industry standard a few years ago, and another industry standard recently led by the company is about to be implemented.
Zhenhua Electric takes the lead in formulating domestic industry standards
Guangdong Zhenhua Electric Appliance Co., Ltd. is located in Xiaolan Town and enjoys a good reputation in the domestic aquarium lamp manufacturing industry. It has now developed into a leading company in the industry. “In 2006, the company proposed to make industry standards, and was supported by the state construction department, and set the enterprise standard as the industry standard.†Yu Bin, director of Zhenhua Electric Branch, told reporters.
At that time, an important reason for proposing industry standards was that the industry presented a “spurt-type†disorderly development in a short period of time. Zhenhua’s 70% market share in the domestic market was severely “diluted†by non-standard enterprises.
Zhenhua Company has achieved its right to speak by setting industry standards and has maintained its leading position. In view of the uneven quality of aquariums in the market in recent years, the company once again took the lead in organizing a number of enterprises across the country to develop aquarium industry standards, and put forward requirements for the safety performance of aquariums. According to Yu Bin, the standard can be released at the end of this year, next year is the publicity period, and the next year is expected to be enforced in the national industry.
Adhere to independent research and development with nearly 100 patents
According to the Zhongshan Inspection and Quarantine Bureau, Zhongshan is an important aquarium lamp manufacturing base in China. The related enterprises are mainly concentrated in the two towns of Xiaolan and Guzhen. This industry, which is not well known to Zhongshan citizens, is what kind of development situation in the past two years? Yu Bin told reporters that there were only two or three companies that made aquarium lights in Xiaolan 10 years ago, and now there should be nearly one hundred.
It is reported that 40% of Zhenhua's business belongs to the export. In the industry where the foundry companies are mostly, Zhenhua insists on competing with the international market with its own brand, which is relatively rare. It has nearly 100 patents, more than 800 product varieties, and annual sales growth of 20%.
Recently, the company and the Guangdong Provincial Industry Association are preparing to build a testing center. "After the start of this testing center, coupled with industry standards, the aquarium lamp industry will usher in a new reshuffle development." Yu Bin said.
Edit: Leo
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