20th Anniversary of China's Entry into China "Shooting the Eye" 2016 Sony Charisma Awards

At heart, Sony and you.

On March 29th, the Sony Expo Glamour Awards came out on schedule and Blacktech's full line of products and rich content resources were amazingly displayed. CEO of the Sony Group and President Hiroyuki Hirai attends the meeting and addresses the industry, interpreting the unique customer experience created by Sony's products, technology, services, and entertainment content, re-emphasizing Sony's dual-valued sensory and emotional value through continuous innovation. spirit.


Since speeding up the layout and promotion of the 4K industry chain in 2014, Sony has been working hard to promote and improve the 4K industry ecosystem, and has continuously refreshed LCD display technology highs, and strives to bring the most mature and high-quality display technology to users. Complete home entertainment experience.


In 2016, Sony ushered in an important milestone in the development of the quality of TV products, that is, 4K HDR! Its emergence reflects Sony's constant challenge to the limits of technology and its enthusiasm for customers. Sony 4K HDR TV X9300D series equipped with the new "dynamic backlight system - Elite Edition", with Sony's unique X1 chip, sophisticated light control, Terri charms and other technologies, the picture quality has been raised to a new height ---- Clearer picture, richer colors, and higher dynamic contrast.


Mr. Hirai Hirai, president and CEO of Sony Group, once stated that the Chinese market is the most important market for Sony. In fiscal year 2015, Sony TV business will once again make money. As one of the important television markets, Sony China made outstanding contributions. For the Chinese market and Chinese consumers, Sony has always attached great importance to it. On the occasion of its 20th anniversary in China, offering cutting-edge technologies and products is one of the important feedback methods for Chinese users.


The new large-size and arc-screen new products released by Sony TV are the insights of Sony's potential consumer demand for the middle class and young people in China. With a large screen of 75 inches or even 85 inches, to show users the true "big vision" sensory enjoyment, taking into account the needs of the modern home environment, coupled with minimalist design, can be integrated with any home environment, for The user brings a simpler and more comfortable life experience; and the S8500D series is the fourth generation arc screen TV. The scientifically calculated arc conforms to the viewing habits of the human eye and can naturally fit with the retina curvature of the human eye, supplemented by stunning 4K HDR. The image quality, super comfortable immersive visual experience makes people seem to be on the scene.


The launch of this heavyweight new product will allow Sony, which has a 4K HDR capture, production, and display of a complete industrial chain, to have an unprecedentedly strong and comprehensive 4K HDR TV product line. This is also the second new 4K HDR flagship new TV launched in China in February. Sony once again announced that the new product will be launched in the Chinese market. This reflects Sony's emphasis on the development strategy of the Chinese market and continuously challenges the company's customers. idea.

Sony's 4K HDR TV X9300D series and X8500D series have been officially launched in February this year, and this release of the 75X9400D and 85X8500D and S8500D arc screen series TV will be listed in April, consumers can pass Sony China Online Shopping Mall and Sony Direct Camp shop reservations and purchases.


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