The famous director Zhang Yimou appeared in Beijing today and announced that he would enter the current VR (virtual reality) market. He said that China's VR technology has gone far beyond foreign countries, and he also hopes to make such a movie.
On the afternoon of the 26th, when the Red Qitian Group held a conference in Beijing, it first revealed its SoReal brand based on VR technology, and announced that it would gradually invest in the large-scale offline VR entertainment experience space for the public from July this year.
Zhang Yimou, the famous director, also attended the debut as a co-founder and artistic director. He talked about joining the popular VR industry. He said: “I’m a director who is very sensitive to the visual and new technologies of the film and I’ve heard about VR technology. But I always thought that this was the technology that Hollywood had. I didn't expect that someone in the country had made it. So when they received the invitation, they hit it off."
Zhang Yimou pointed out that many foreign movie teams are now considering the development of VR projects, but China’s technology is already far ahead. Regarding whether VR will overturn the film industry, Zhang Yimou said: “Many traditional industry rules are gradually being rewritten, not just movies. I think VR technology will change our lives, just like a smart phone now. So I firmly believe that The virtual world will become an essential technology for everyone's life."
In addition, when asked to consider shooting a virtual reality movie, Zhang Yimou frankly said: "A lot of peers are trying, and I also hope to shoot a VR movie one day."
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