TV era weathervane: LG is born different

On March 9, 2016, the China Household Electrical Appliances and Consumer Electronics Expo (AWE for short) kicked off in Shanghai. Each year, AWE is a benchmark for the Chinese home appliance industry. At this AWE, LG, as the global leading brand of home appliances, once again detonated the audience as the biggest winner and won the Chinese home appliance brand known as the "Oscar of the home appliance industry." Pulan Award, and for Chinese consumers to bring a new ultra-high-end TV brand "LG Signature (Chinese translation: printing)." The series condenses LG's most advanced technology and design concepts, and is hailed as a series of works leading the future of high-end television technology and design dual innovation direction, indicating that LG has led OLED has replaced CCFL LCD display, becoming the next generation of 4K super The standard of high-definition television indicates that LG OLED TV will become the trend indicator of home appliances.


LG OLED TV: Contrast Unlimited Lower Cost

Modern TVs can display billions of colors, but the human eye can only distinguish about 7 million colors. Therefore, according to the past, further increase in the number of colors will bring less and less improvement in the quality of modern TVs. . Perfect black and infinite contrast makes OLED the best choice for all home theaters.

Last year's AWE exhibition was completely invisible to HDR. It was not until this year's CES show that it broke out in full scale. HDR is an abbreviation of “high dynamic range”. The most intuitive effect brought to the TV is to increase the brightness, and the increase in brightness can make the picture more real, make the bright part of the picture clearer, and the dark part more depth. . The combination of HDR and OLED technology makes the LG G6 perform better in dark, bright chromatograms, shadows, and other details. It can produce blackish ink-like images that show a serene night view of the stars.

The LG G6's color performance also surprised four at the show. With 10 panels and 10-bit processing power, the LG G6 can achieve more than 1 billion colors, and the "ColorPrime Pro" technology enables these TVs to display unmatched detail in color and gradients, covering 99% of the DCI-P3 color gamut. The higher color reproduction rate allows LG OELD TV users to experience the visual art works without errors.

However, although nobody doubts that OLED will become the mainstream format for future TVs, its high price drags down the speed of public acceptance of OLEDs, and it will shut out consumers who don’t have a lot of money. For this reason, LG and other companies that promote OLED development continue to invest heavily in R&D, hoping to develop less expensive screens. These efforts have yielded striking results. The price of OLED has recently fallen below $2,000 for the first time.

The drop in price and the explosion of 4K content may bring rapid proliferation of OLEDs. LG Electronics is well aware of the consumer psychology of the market and customers and is trying to get closer to the homes of more ordinary consumers. It is believed that the future home theater must be an OLED theater.


LG WebOS 3.0 smart operation: Get rid of the shackles of limited TV

In the past, consumers had little control over what they could watch in the living room. The content we watch is dominated by broadcasters and cable television stations. Now, however, a veritable revolution has emerged in the selection of content.

During the 2016 International Consumer Electronics Show (CES), LG Electronics announced a series of new smart TV products based on the new webOS 3.0 smart TV platform. LG's webOS 3.0 platform will provide consumers with a superior user experience and more intuitive TV navigation. Since its inception in 2014, LG's webOS operating system has been praised by most mainstream industry experts and publications as the most widely used smart TV platform. This year's launch of WebOS 3.0 also has many enhanced options and richer content, while retaining the hot features of webOS while introducing the latest innovations in order to attract more audiences.

LG Electronics' newly launched webOS 3.0 operating system is not only recognized by the industry as the most convenient and intuitive smart TV operating system, but also recently achieved global leading test and certification through excellent compatibility with home Internet of Things (IoT) devices. Institutional UL certification. LG launched its 2016 new smart TV series and installed a brand-specific IoTV application to enable smart home management through webOS 3.0. Users can control multiple LG smart appliances and other brand-specific products through the LG smart TV running webOS 3.0 system.

For LG Electronics, 2016 will be the most iconic year. The strong debut at the 2016 International Consumer Electronics Show allowed OLED technology to establish itself as the leading format for next-generation televisions. The breakthrough of LG in the field of smart TV has also won the recognition of more consumers. At this point, LG Electronics' persistence and development in the television field will also usher in its golden age.

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