October 7 news, according to Bloomberg News, Adobe system significantly changed the way it sells its most popular software, through online sales of software such as Photoshop and Dreamweaver, to increase the frequency of purchases. Kevin Lynch, the company’s chief technology officer, said it plans to launch Creative Cloud software packages next year.
Adobe will allow customers to pay for rent on a monthly basis and share it across computers and mobile devices, without having to pay more than $1,000 in one-time purchases as before. The move will help Adobe, the largest graphic design software maker headquartered in San Jose, Calif., reduce its reliance on the biennial release, stimulate sales and achieve more stable revenue growth.
Lynch said in an interview that Creative Cloud products make it easier for Adobe users to share ideas through the Internet. He said: "The reason we are doing this is because we are willing to change. Adobe software has historically used a single computer to work. It is no longer a one-person experience. Everyone in the cloud is not isolated." .
Creative Cloud will move Adobe tools, including Photoshop photo editing software, web design software Dreamweaver, and publishing application InDesign, to versions that can be downloaded via web subscriptions. Users can share work results online through cloud computing services. Last quarter, Adobe’s creative solutions division brought the company 45% profit, with a gross margin of 95%.
But the company is facing competition from Apple and Microsoft, and its industry is moving from Flash technology to Web programming. However, the new software sales approach will bring another challenge: how to keep the leading industry's gross profit margins.
Adobe will allow customers to pay for rent on a monthly basis and share it across computers and mobile devices, without having to pay more than $1,000 in one-time purchases as before. The move will help Adobe, the largest graphic design software maker headquartered in San Jose, Calif., reduce its reliance on the biennial release, stimulate sales and achieve more stable revenue growth.
Lynch said in an interview that Creative Cloud products make it easier for Adobe users to share ideas through the Internet. He said: "The reason we are doing this is because we are willing to change. Adobe software has historically used a single computer to work. It is no longer a one-person experience. Everyone in the cloud is not isolated." .
Creative Cloud will move Adobe tools, including Photoshop photo editing software, web design software Dreamweaver, and publishing application InDesign, to versions that can be downloaded via web subscriptions. Users can share work results online through cloud computing services. Last quarter, Adobe’s creative solutions division brought the company 45% profit, with a gross margin of 95%.
But the company is facing competition from Apple and Microsoft, and its industry is moving from Flash technology to Web programming. However, the new software sales approach will bring another challenge: how to keep the leading industry's gross profit margins.
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