- My name is Ma Xiuhui, this is my real name. - No resource is actually the best resource, it can really give a person the ability to survive. —— There are many paths to accomplish a career. Entrepreneurship is one of the most challenging and exciting ways to do business. ——Your wealth comes from the efforts of employees and the support of social resources, so you will eventually return to society. Among the 10 “Top Ten Outstanding Persons in China's First Lighting Industryâ€, Ma Xiuwei, the general manager of Guangdong Op Lighting Co., Ltd., is the only woman. She is also one of the few female heroes in China's lighting industry today. The outside world believes that Ma Xiuwei may be a "workaholic" who only cares about work and lacks feelings, but the facts tell us that this is not the case. She is a happy woman! 30,000 yuan savings, made today's Opus reporter: In 1994, you and your husband came to Zhongshan Guzhen nothing. At that time, what belief did you rely on? Ma Xiuwei: In 1994, I and my lover came to Zhongshan Guzhen from my hometown in Zhejiang to sell ring-shaped lamps for relatives' lighting factories. At that time, what I had to calculate every day was how many goods I sold today. The money I earned was enough to pay for rent and utilities. It is fortunate that I don’t lose money. The days of acting as agents have lasted for more than a year. Due to the fierce competition in the accessories market, the business prospects are not optimistic. One day, the lover returned the goods and returned to me with a novel lamp. This kind of lamp is called energy-saving lamp. It is a green and healthy lighting lamp that saves energy. It will definitely become the development trend of the lamp industry in the future. When the two together, they decided to set up their own factories to do energy-saving lamps. We invested all the 30,000 yuan saved. I said to my lover at the time, if we are not successful this time, then we will never be a boss anymore, and always work! No resource is actually the best resource, it can really give a person the ability to survive. Market differentiation affects Op development: Reporter: In the course of eight years of development, which decisions have influenced or changed the development of Op. Ma Xiuwei: For the first time, I just said that all of the 30,000 yuan will be invested in the manufacture of energy-saving lamps. This is the starting point of Op. But not long after, we encountered a brutal price war, and the price of energy-saving lamps on the market fell all the way. But we did not follow the big stream, but insisted on quality. The market development confirmed that our approach was correct and eventually made a beautiful turnaround. Subsequently, Opt introduced the original inconspicuous ceiling lamp into the enterprise. At the same time, the glass lampshade of the ceiling lamp was replaced by an acrylic lampshade and placed on the market at twice the price of the market. This new marketing technique immediately won. The market has been widely recognized and has since established Oupu's market position in the ceiling lamp market.
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