Chinese video game and accessories suppliers expect strong export growth

Chinese video game and accessories suppliers expect strong export growth and focus on product development to add value to the product Accessories supplier's message

Hong Kong, February 4, 2010 / PRNewswire Asia /-With overseas markets beginning to show a recovery trend, Chinese video game and accessories suppliers are optimistic about the export growth in 2010. Relevant information comes from Global Sources (Nasdaq: GSOL) "China Sourcing Report: Video Games & Accessories" (http: //). The product categories covered by the report include video game consoles and controllers, handheld electronic devices and desktop video games, and video game accessories.

Among the Chinese video game and accessories suppliers interviewed:
* 36% is expected to increase sales by more than 20%;
* 45% is expected to increase sales by 10% to 20%;
* 14% The sales growth rate is expected to be less than 10%;
* 5% Sales are expected to be flat.

Ms. Ye Jing, publisher of "China Purchasing Information Report-Video Games and Accessories" pointed out: "Video game consoles and game software, portable and handheld game consoles, computer games and online games are important parts that drive export growth. The market has economic prospects 'S optimistic expectations make manufacturers more willing to invest more resources to enhance their production capacity. Most of the suppliers interviewed said they plan to increase their investment by 20% to 50% in 2010. "

Price competition remains the primary challenge

Price competition remains the primary challenge facing suppliers in this industry. More than 70% of the suppliers surveyed believe that price competition is the most important factor affecting their export growth. Other challenges include rising labor costs and copying designs.

Ms. Ye said: "In order to avoid competing only on price, many suppliers also pay great attention to product research and development in order to produce products with unique designs. The body and design occupy the largest proportion of research and development, followed by product compatibility and user interface. improve."

Ms. Ye added: "In addition, suppliers also attach great importance to improving production efficiency and strengthening their original design (ODM) capabilities. Among them, 54% of the interviewed companies plan to increase operational efficiency, while 27% of the interviewed companies will expand their Product Range."

Supplier information, price trends and the latest export models of video games and accessories

"China Procurement Information Report-Video Games and Accessories" has 93 pages and provides detailed information of 22 verified suppliers for production and export qualifications and contact information for an additional 25 suppliers. The report is accompanied by a product display gallery, listing the 101 most popular export product models, product specifications and full-color pictures.

The survey information, price trends, and supply forecasts in the report will help buyers make more informed purchasing decisions.

Global resources professional website, "face-to-face" activities, trade magazines and research reports

"China Sourcing Report" (China Sourcing Report) is an important part of global resources procurement and product information services. Other services include Global Resources website (http: //), Global Resources Sourcing Fair (http: //), Buy Special purchase meeting (http://www.PrivateSourcingEvents.com) and Global Sources Trade Magazine (http: //SITE/MAGAZINES.HTM).

For more information about Global Sources ’service of contacting quality buyers and verified suppliers, please visit: http: //.

For more details about the "China Procurement Information Report-Video Games and Accessories" report, please visit: http: //.

For information on Chinese video game and accessory suppliers and their products, please visit: http: //Game.htm.

Background information

Global Sources

Global Sources is a leading multi-channel B2B media company dedicated to promoting foreign trade in Greater China. The company's core business is to promote the export trade in Greater China through a series of English media; at the same time, it assists overseas companies in marketing in Greater China through a series of Chinese media.

Global Sources provides procurement information for global buyers on the one hand and integrated marketing services for suppliers on the other. Through Global Sources, more than 854,000 active buyers are making effective purchases in complex overseas markets. At the same time, suppliers use various effective media provided by Global Sources to promote and sell products to buyers in more than 240 countries and regions.

Global Sources provides the industry's most comprehensive trade media and export promotion services, including 14 websites, 13 monthly publications, more than 100 procurement information reports, and 12 professional trade exhibitions (a total of 30) held in 10 cities every year. Every year, 4.5 million kinds of product information from more than 247,000 suppliers reach the target buyers through various media of Global Sources. On the Global Sources website (http: //) alone, the buyer community sends more than 96 million purchase inquiries to suppliers every year.

Global Resources has a 39-year track record of promoting international trade, and the company has offices in more than 60 cities around the world. Global Resources has also been rooted in mainland China for 29 years. It has sales representative offices in more than 40 cities in China, and has more than 2,500 team members, serving more than 1 million readers through Chinese magazines and websites.

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