An exciting news
The lighting industry is surging, and the various princes are competing to perform their own wonderful performances on the stage. Recently, Shenzhen Grid Lighting Co., Ltd. wholly acquired the German tyrant electric in the near future in the Chinese market. Once the news came out, it caused a great sensation in the industry, especially in the field of energy conservation. People have speculated that this acquisition will cause a storm in the lighting industry. The reporter interviewed Mr. Xu Wenpeng, the general manager of Shenzhen Grid Lighting.
Vision: aiming at Germany
According to Xu, the contact with Germany's Youba Electric began in May this year. At the beginning of the contact, I feel that the brand of Youba has a deep space for excavation. In the field trip, I learned more about the company's strong manufacturing strength and vigorous vitality. The idea of ​​deep cooperation with it has risen from the bottom of my heart. In June, through various contacts and in-depth understanding, Shenzhen Grid Lighting finally reached a consensus with Germany's Youba Electric to conduct deep-level cooperation in the form of Shenzhen WISCO's wholly-owned acquisition of Germany's tyrants, and the channels and effective resources for both parties. Integrate advantage.
Mr. Xu told reporters: "We have a clear positioning and strategic planning for this acquisition. Youba Electric has strong manufacturing strength and advanced management mode. It will bring great impetus to the fast-growing brand of karma. The dual-brand operation is complementary and unified. It will greatly expand the product chain of the industry, enrich the product structure, standardize the management model, and accelerate the development of the industry brand."
Courage: Achieve strong alliance
Mr. Xu said that Shenzhen Grid, which was established in 1998, now has more than 500,000 energy-saving lamps per month, more than 500,000 sets of T4 and T5 brackets, and also produces a large number of ballasts, transformers, fluorescent lamp holders and ceiling lamps. . At present, Shenzhen EA brand products have entered thousands of households and gradually become well-known brands in the industry.
Although the "German high-end" lighting brand has not entered the Chinese mainland market for a long time, the brand awareness is still very high in the industry. In addition, Youba Electric has a group of outstanding management professionals and technical talents, which is the most valuable asset. In addition, the machines and automatic production lines of the Youba factory are imported from Germany. With these excellent hardware and software equipment, it will surely provide more reliable guarantee for the production of high-quality lighting fixtures.
Vision: Casting the world brand
After the acquisition of the German tyrants, Shenzhen EA will operate according to their respective brand positioning. It is understood that the acquisition of the Youba brand, Shenzhen Grid will be led by engineering lighting, to provide high-quality boutique lamps for engineering companies. The combination of Shenzhen EV and Germany's tyrants is strategically supported by structured goals; supported by high-quality talents in operations; supported by strong corporate culture in the brand.
Shenzhen Grid said that the company will continue to meet the needs of consumers with a full range of products of high quality and reasonable price. The market and marketing promotion will enable dealers to operate with confidence; and will continue to be full of enthusiasm and quality. Service, new ideas, together with the majority of dealers, engineering and partners to cast karma into a world-class lighting brand.
Action: Thanksgiving merchant support
It is understood that in order to celebrate the successful acquisition of Youba, and to give back to customers the support of the industry, the industry will launch a "buy business, send Lenovo laptops" promotion activities in Beijing and other regions this month. It can be seen that one is a high-quality national brand, one is a high-quality German brand, dual-brand operation, walking on two legs, which indicates that another spring of karma is coming.
1
Ningbo Autrends International Trade Co.,Ltd. , https://www.ecigarettevapepods.com