The impact of the Internet of Vehicles on the entire traffic environment will be epoch-making. According to experts' predictions, intelligent transportation technology can reduce traffic congestion by about 60%, improve short-distance transportation efficiency by nearly 70%, and improve the traffic capacity of existing road networks by two to three times, which can reduce vehicle safety accident rate by 20%. %, the number of traffic accident deaths fell by 30% to 70%. The Ministry of Industry and Information Technology "2015 National Industrial Informationization Work Conference" clearly pointed out that China will vigorously develop the industrial Internet in 2015, and research and promote the further development of domestic vehicle networking. The release of the national "Internet" policy has brought unlimited imagination to the traditional automobile industry. In the domestic car networking market, a strong wind has emerged, and the car networking will usher in new development opportunities.
Large-scale increase in the Internet of Vehicles
In 2015, the scale of China's car networking industry will reach 100 billion yuan, doubling the industry scale almost every three years. At the same time, the penetration rate of the Internet of Vehicles is also increasing year by year, from only 4% in 2010 to 10% in 2015, the market size will exceed 150 billion yuan; and in 2020, the number of Internet users will exceed 40 million. The penetration rate will exceed 20%, and the market size will exceed 200 billion yuan. Future platforms and applications will account for a large proportion of industry revenue.
Government, enterprise and market environment have created a huge market for car networking
The rapid development of domestic intelligent transportation has two drivers: demand-driven and policy-driven. Demand-driven existence exists in China's transportation system, such as serious congestion, difficult parking, huge passenger flow, pollution, etc. At the same time, with the change of people's travel modes, there are new requirements for the existing transportation system; and in terms of policy-driven, intelligent Transportation is the eyes of traffic informationization. At the same time, smart cities have become the most important part of the national strategy. In the process of promoting the strategy of the Belt and Road, transportation has also played an indispensable core role. China's Ministry of Transport first forced the "two passengers and one danger" vehicles to achieve full Internet access in the first half of 2015 according to the vehicle positioning terminal. The scope of this mandatory standard has gradually expanded to include trucks. On the other hand, the Ministry of Public Security is trying to implement electronic label plates to enhance traffic enforcement and vehicle identification. In the future, if the demand is upgraded, it is likely to become the Chinese version of eCall. The GPS+ mobile Internet location management method can achieve more comprehensive functions and expand the space more.
In addition, multi-national governments have imposed on-the-vehicle dedicated systems in the form of regulations for emergency first aid, security and security, etc., which has greatly accelerated the penetration of vehicle networking equipment. Similar to the rapid adoption of eCall systems, it also provides a platform for other functional extensions of the Internet of Vehicles. The gradual enrichment of applications and the increased penetration of IoT devices can form a virtuous circle. Personally, with the popularity of the Internet, especially the mobile Internet, people are increasingly accustomed to sharing with a variety of cross-platform applications and data. From the PC in the office, to the smart TV in the living room, to the mobile devices such as mobile phones and Pads, the data has been seamlessly connected. This demand has already extended to the car. Secondly, the car diagnostic application for safety vehicles, combined with OBD equipment, can promptly remind the car to be abnormal and avoid further losses. Mastering the general vehicle damage information before maintenance helps to enjoy more transparent services.
From the perspective of the Internet of Vehicles market itself, from commercial vehicle fleets to 4S stores to innovative application services, the Internet of Vehicles can solve the demand for vehicle data from multiple participants in the industry chain. The clear profit model of these applications is also an important driving force for the development of the Internet of Vehicles. Entertainment needs of individual consumers: Consumers have become accustomed to multi-screen interactions such as PC and mobile, and have also proposed seamless integration of information and applications within the car.
Six major trends in the Internet of Vehicles
As a major application of the mobile Internet in the automotive industry, the Internet of Vehicles is an emerging application in the field of automotive electronics. Through various information sensing devices, the Internet of Vehicles uses RFID, GPS, mobile communication, wireless network and other access technologies and network service support technologies to realize intelligent collaboration between people, vehicles, roads and environments, and realizes on the information network platform. Extract and utilize the properties and static and dynamic information of the car and provide comprehensive services. Related predictions, there are currently six major trends in the field of car networking:
Trend 1: Focus on extending from security control to user experience. In the past vehicles, the most important functions of the car manufacturer are car condition monitoring, anti-theft tracking, emergency rescue, traffic monitoring and so on. In the past two years, startups and Internet companies that have gradually entered the Internet of Vehicles industry have taken another path. They put the user experience in the car first, which can be said to be two extremes. The car factory is also changing due to the influence of new entrants. According to a survey conducted by a certain manufacturer, the growth of information entertainment is most obvious in the vehicle services provided by the car manufacturers.
Trend 2: Internet-based voice applications, from language recognition to emotional judgment. Voice is one of the safest ways for people and vehicles to interact during driving. Traditional voice applications often require a command statement to launch the application, while the intelligent voice system allows the user to communicate with the vehicle in natural language.
Trend 3: A new generation of car networking architecture from “grounding†to “cloudâ€. The new car networking architecture consists of three layers, the content layer, which presents different car network content experiences for different models through a unified interface; the core logic layer, the car network of different content expression forms is connected to the only core business layer; the base layer passes Interface docking cloud platform and global IoT architecture system to ensure the update of the overall infrastructure and the upgrading of new technologies.
Trend 4: From the car to the other parts of the car. That is, when sensors are installed at more locations of the vehicle, such as tires, it is possible to detect when the tires are to be replaced by installing a pressure sensor in the tires.
Trend 5: From traditional cars to electric/internet cars. How long the vehicle's power can run, the location of the nearest charging pile, and the charging of the charging pile, all need to be solved through networking.
Trend 6: From single pricing to UBI auto insurance. In the past, auto insurance was a unified pricing, but now it is possible to customize auto insurance at different price points depending on the vehicle and user.
The layout of China's "intelligent transportation" is divided into three stages. The first is based on intelligent transportation infrastructure construction; the second stage is within 5-10 years, although infrastructure construction still dominates, but "vehicle networking "The market share will increase significantly. Most of the current car networking companies are still in the embryonic stage. With the development, not far from the future, there will be some mature enterprises in this market. After the third phase, 10 years later, after the infrastructure construction has come to an end, the market where the customer dominates will be formed.
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