March 31 news, March appliance companies get together to release new products, according to relevant data show that this year's new product release speed and quantity far exceeds. Haier TV also joined the ranks of new product launches in March, introducing a modular and scalable modular TV. However, the reporter discovered that Haier Modular TV could not be found in the advertisements of many new home appliances.
This reporter learned that before Haier’s new television products were listed, they were also doing traditional advertising promotion like other manufacturers in the industry, such as doing more than a dozen magazine pages or promoting in the national industry and trade, and these often have to cost a lot. Now that Modular TV is not advertising, where is the money saved?
By looking at relevant information and reports, the reporter learned that Haier's new modular TV has 4K ultra-high-definition screen, 8-core processor and Android 4.2 top-level configuration, and the screen is equipped with the most advanced LG IPS hard screen. Even in appearance, the modular TV also uses a metal frame + platinum gray steel cutting one shell full metal exterior design. In addition, the modular TV is equipped with a 8 unit independent sound bar professional audio system, which is better than most conventional smart TVs.
Reporter visited the store and found that the current market price of 4K smart TVs with the same configuration as the modular TV is generally at 7,500 yuan or even higher, while the price of the modular TV 49-inch base is 5,999 yuan, and the price of the same configuration modular TV is not higher than others. You can even spend 1,500 yuan less. Originally, Haier did not advertise, saving the money into the user's pocket.
Not only that, but after 3 years, 5 years, or even longer after the purchase of a modular TV, users can upgrade the software and hardware by spending 10%-20% of the total cost, or even a free form. This is equivalent to changing a new TV.
From the television manufacturer's point of view, advertising helps enhance user perception of the product, but for the user, it has to pay more money to bear the cost of advertising. Haier's non-advertisement will undoubtedly bring users more cost-effective products. However, when it comes to purchasing smart TVs, users value value-for-money and pay attention to product experience. The actual experience of modular TVs depends on the users' feedback after the listing in April.
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