“This high-profile seminar will undoubtedly provide important intellectual support for LED export companies. I hope to continue to participate in your forum in the future,†said a technical person in charge of a company who participated in the seminar. Recently, the 2012QualityInLight-Overseas Market Strategy Forum jointly organized by LTL and Gaogong LED was successfully held at Poly World Trade Center in Guangzhou. The forum was unanimously praised by participating companies and guests. .
The forum brought together LED industry elites at home and abroad to discuss business strategies in foreign markets, as well as relevant certification standards and strategies in various countries, from market access, policies and regulations, US energy-saving product subsidy policies and specific requirements. Guests included Howard Wolfman, Founder and Chairman of Lumispec Consulting, and Nie Pengxiang, LTL CEO, Pan Yirong, Global Market Development Director, Shenzhen Zhongming Semiconductor Lighting Co., Ltd., and Edward J, a MCR Director of the United States. Schmidt, NKMKO General Manager BeatKreuter, international purchasing company DixonsRetailPLC Hong Kong (Asia) International Purchasing Co., Ltd. Asia Quality Manager Dunndeejones, National Optoelectronics Information Products Supervision and Inspection Center (NOPIS) Technical Director Zhang Hong and UL and Mexico NYCE sent a senior representative participate.
"Scientific interpretation of policy standards, LED has never had a shortcut into Europe and the United States."
As we all know, the lighting market in the United States is very large. If the United States converts all lights into LED lights in the next 20 years, it can help the United States realize a production value of US$250 billion. However, any LED product that enters European and American markets must meet the US market access requirements. For LED products, any standard requires stringent reliability and safety, and some are almost exacting.
The IESLM-79 standard for electrical and photometric measurements of solid-state lighting products specifies the procedures and precautions that should be observed for the total luminous flux, electrical power, luminous flux intensity distribution, and color distribution of solid-state lighting products (SSL); LED light source maintenance The rate test standard IESLM-80, of course, is the full range of standards such as TM-21, IESLM-82, ANSIC82.377, NEMASSL-1, IEEEP1789, and EnergyStarVERSION1.1.
"The LED market access requirements, the United States has a set of system testing and implementation requirements, is more stringent than in Europe." Howard Wolfman mentioned in the speech, so domestic companies want to enter the US market, in addition to the safety certification we usually mentioned In addition, the three certification requirements of the US Energy Star, LightingFacts, and DLC must also be taken seriously.
The Energy Subsidy Policy for the U.S. Markets, Edward J, Director of the US MCR. Mr. Schmidt specifically warned Chinese companies that 50 states and each state of the United States have energy subsidies for LED products, but the tricky part is that each state's energy subsidy policy varies, and before the energy subsidy policy is obtained, the The cost requirements, reliability, and safety requirements for access are extremely strict. Therefore, it is very important for Chinese companies seeking to obtain U.S. energy subsidies, U.S. energy subsidy policies, and approval reports from professional laboratories. “LTL test and measurement is one of the professional testing laboratories approved by the U.S. Department of Energy and related agencies. ".
When talking about certification requirements for Energy Star that Chinese companies are very concerned about, NKMKO general manager BeatKreuter mentioned that LED products sold in the US market must meet the certification requirements of the US Environmental Protection Agency. The author noticed a very important message. Even if the product has obtained the certification for the first time, the Energy Star will still conduct random inspections on the products sold on the market to ensure that it continues to meet the requirements of the access to the Energy Star. In addition, the certification requirements are still being updated. For example, the certification of LED light bulbs is required to be launched at the end of 2012 and effective in 2013; the maintenance of product lumens should pass 6,000 hours of maintenance time; the requirements for light efficiency and the requirements for light output will also be more stringent. Wait.
In response to the suggestions made by experts on Chinese companies, Mr. Nie Pengxiang, the LTL CEO, mentioned in the summary, “From the perspective of professional LED testing laboratories, Chinese companies must scientifically interpret standards, and LEDs have never entered any market in Europe and America. The shortest way to go."
"Meeting Europe and the United States technical barriers, only practical products
As expected, the bottom of the development of China's LED business is still coming. However, it seemed to come a little faster, causing China's LED companies to be caught off guard.
Since the beginning of this year, China’s LED companies have stopped production on a large scale, and even the news of bankruptcy has escalated. This is in stark contrast to the previous listing of LED companies. Exploring the reasons, I'm afraid that China's LED people have to think well. This is not only related to the absence of China's LED market rules, but also has a great connection with the obstruction of exports. Exports are blocked, and the increasing market access standards are interpreted and the response is not timely. close relationship.
“I never doubted that China could produce high-quality products and could take the initiative in competing with foreign products. But I would like to emphasize that if we intend to take a place in the U.S. market and European market and products are recognized, we must Down-to-earth, in strict accordance with the requirements of the local market access standards, do a good job of products, do high-quality products.†Nie Pengxiang, CEO of Nie Pengxiang, reminded when China’s LED companies were trapped.
When referring to the certification requirements of the US market, Nie Pengxiang said that although many U.S. certifications are voluntary, Chinese companies must do it as mandatory access standards, and do not have the slightest luck because U.S. consumers It is completely protected. The European market is also the same. Once a recall event occurs, it will be notified in the European Union. It is believed that most Chinese companies do not want to do a “one-hit saleâ€. In recent years, European access standards have been increasing year by year, and LED companies in the country have not paid enough attention to European market access requirements. In the future, European entry thresholds will increase. Therefore, standing on the position of a professional testing agency to remind Chinese companies to do a good job of doing a good job of the company and doing a good job of product is the basis for survival. Of course, the outstanding ability of incentive testing in the quality control of LED products can provide a one-stop solution for Chinese LED companies.
The forum brought together LED industry elites at home and abroad to discuss business strategies in foreign markets, as well as relevant certification standards and strategies in various countries, from market access, policies and regulations, US energy-saving product subsidy policies and specific requirements. Guests included Howard Wolfman, Founder and Chairman of Lumispec Consulting, and Nie Pengxiang, LTL CEO, Pan Yirong, Global Market Development Director, Shenzhen Zhongming Semiconductor Lighting Co., Ltd., and Edward J, a MCR Director of the United States. Schmidt, NKMKO General Manager BeatKreuter, international purchasing company DixonsRetailPLC Hong Kong (Asia) International Purchasing Co., Ltd. Asia Quality Manager Dunndeejones, National Optoelectronics Information Products Supervision and Inspection Center (NOPIS) Technical Director Zhang Hong and UL and Mexico NYCE sent a senior representative participate.
"Scientific interpretation of policy standards, LED has never had a shortcut into Europe and the United States."
As we all know, the lighting market in the United States is very large. If the United States converts all lights into LED lights in the next 20 years, it can help the United States realize a production value of US$250 billion. However, any LED product that enters European and American markets must meet the US market access requirements. For LED products, any standard requires stringent reliability and safety, and some are almost exacting.
The IESLM-79 standard for electrical and photometric measurements of solid-state lighting products specifies the procedures and precautions that should be observed for the total luminous flux, electrical power, luminous flux intensity distribution, and color distribution of solid-state lighting products (SSL); LED light source maintenance The rate test standard IESLM-80, of course, is the full range of standards such as TM-21, IESLM-82, ANSIC82.377, NEMASSL-1, IEEEP1789, and EnergyStarVERSION1.1.
"The LED market access requirements, the United States has a set of system testing and implementation requirements, is more stringent than in Europe." Howard Wolfman mentioned in the speech, so domestic companies want to enter the US market, in addition to the safety certification we usually mentioned In addition, the three certification requirements of the US Energy Star, LightingFacts, and DLC must also be taken seriously.
The Energy Subsidy Policy for the U.S. Markets, Edward J, Director of the US MCR. Mr. Schmidt specifically warned Chinese companies that 50 states and each state of the United States have energy subsidies for LED products, but the tricky part is that each state's energy subsidy policy varies, and before the energy subsidy policy is obtained, the The cost requirements, reliability, and safety requirements for access are extremely strict. Therefore, it is very important for Chinese companies seeking to obtain U.S. energy subsidies, U.S. energy subsidy policies, and approval reports from professional laboratories. “LTL test and measurement is one of the professional testing laboratories approved by the U.S. Department of Energy and related agencies. ".
When talking about certification requirements for Energy Star that Chinese companies are very concerned about, NKMKO general manager BeatKreuter mentioned that LED products sold in the US market must meet the certification requirements of the US Environmental Protection Agency. The author noticed a very important message. Even if the product has obtained the certification for the first time, the Energy Star will still conduct random inspections on the products sold on the market to ensure that it continues to meet the requirements of the access to the Energy Star. In addition, the certification requirements are still being updated. For example, the certification of LED light bulbs is required to be launched at the end of 2012 and effective in 2013; the maintenance of product lumens should pass 6,000 hours of maintenance time; the requirements for light efficiency and the requirements for light output will also be more stringent. Wait.
In response to the suggestions made by experts on Chinese companies, Mr. Nie Pengxiang, the LTL CEO, mentioned in the summary, “From the perspective of professional LED testing laboratories, Chinese companies must scientifically interpret standards, and LEDs have never entered any market in Europe and America. The shortest way to go."
"Meeting Europe and the United States technical barriers, only practical products
As expected, the bottom of the development of China's LED business is still coming. However, it seemed to come a little faster, causing China's LED companies to be caught off guard.
Since the beginning of this year, China’s LED companies have stopped production on a large scale, and even the news of bankruptcy has escalated. This is in stark contrast to the previous listing of LED companies. Exploring the reasons, I'm afraid that China's LED people have to think well. This is not only related to the absence of China's LED market rules, but also has a great connection with the obstruction of exports. Exports are blocked, and the increasing market access standards are interpreted and the response is not timely. close relationship.
“I never doubted that China could produce high-quality products and could take the initiative in competing with foreign products. But I would like to emphasize that if we intend to take a place in the U.S. market and European market and products are recognized, we must Down-to-earth, in strict accordance with the requirements of the local market access standards, do a good job of products, do high-quality products.†Nie Pengxiang, CEO of Nie Pengxiang, reminded when China’s LED companies were trapped.
When referring to the certification requirements of the US market, Nie Pengxiang said that although many U.S. certifications are voluntary, Chinese companies must do it as mandatory access standards, and do not have the slightest luck because U.S. consumers It is completely protected. The European market is also the same. Once a recall event occurs, it will be notified in the European Union. It is believed that most Chinese companies do not want to do a “one-hit saleâ€. In recent years, European access standards have been increasing year by year, and LED companies in the country have not paid enough attention to European market access requirements. In the future, European entry thresholds will increase. Therefore, standing on the position of a professional testing agency to remind Chinese companies to do a good job of doing a good job of the company and doing a good job of product is the basis for survival. Of course, the outstanding ability of incentive testing in the quality control of LED products can provide a one-stop solution for Chinese LED companies.
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