Op Lighting: investing 1 billion in Suzhou to build a factory


Recently, the domestic lighting industry has revived, and the leading company Oup announced that it will invest 10 billion yuan to build a garden-style factory in Suzhou. The reporter was informed that the signing ceremony of Op Lighting's investment and construction plant was held in Wujiang Wuhu. At present, the global economic situation is sluggish, and most companies have adopted a conservative attitude of cautious investment. Op Lighting has expanded against the market and invested heavily in building factories. This has aroused great concern from all walks of life in the industry.

The wind and smoke, the reeds, the aquarium geese, the fishing boat, the flute, the famous talented woman Ye Xiaoyan in the late Ming Dynasty portrayed the picturesque scenery of Penghu with charming and meticulous words. According to reports, Opus plans to build a large-scale modern garden-style factory covering an area of ​​750 acres. It has hired a team of top designers from the industry to plan and design the factory. Based on the beautiful natural landscape of Wuhu, it provides a small bridge for employees. Flowing water, people-like work and living environment, building a modern and eco-factory model that is efficient, energy-saving and environmentally friendly, and picturesque.

In addition to the 750-acre garden chemical plant area, there are also 100-acre five-star apartments and villas for training, leisure and living. Ma Xiuhui, president of Op Lighting, told reporters that Opt hopes to let employees feel the humanity of the company and respect for talents, and bring more talents to join Op.

Luozi Golden Triangle achieves strategic upgrade

The Wuhu area has been a battleground for military strategists since ancient times. In modern commercial society, building factories here still has important strategic significance. It is understood that the Wuhu Economic Development Zone, where the new Ou Pu factory is located, connects Yangshan Port and the airport with outstanding transportation advantages and advantageous geographic location. This place is known as the Golden Triangle in the Yangtze River Delta. It is located in the hinterland of the Golden Triangle where Jiangsu, Zhejiang and Shanghai meet. It is the central area of ​​China's coastal and Yangtze River Delta economic circle.

In the Yangtze River Delta, Oupu’s Yangtze River Delta is on the one hand, it is the whole of China, and on the other hand, it will greatly promote the development of Opp’s international business in the future, and it will help Ou Pu’s diversified development, multi-network development, channel stereo and brand. Construction to enhance the overall performance of the company.

According to industry insiders, once the new Wuhu plant is completed, Oupu can make full use of the two rich resources of the Yangtze River Delta and the Pearl River Delta to accelerate the development of domestic and international markets. First, the superior sea and air transportation advantages here provide the export of Opu products overseas. Great convenience, the implementation of its overseas independent brand market strategy will be even more powerful. Secondly, the new factory is located in the Yangtze River Delta economic circle, connecting the most economically developed provinces and cities in East China. It is close to China's most promising and dynamic market, and the mature logistics system in the region will definitely help the Opto East China strategy. upgrade. In addition, after the construction of the Yangtze River Delta, it will form a double-headed pull with the Zhongshan Base of the Pearl River Delta to enhance the economies of scale of enterprises. What is more worth mentioning is that the marketing center of Op Lighting is in Shanghai, and the Wuhu area is directly exposed to the economic development of Shanghai in the half-hour economic circle of Shanghai. The establishment of the new factory will form a new marketing structure.

Against the market under the crisis, relying on strength and relying on foresight

The financial crisis has come, and the lighting industry has also had a big impact. Everyone is calling for the winter of the industry. But Op will not choose to hibernate. Opt believes that there are business opportunities in the crisis. Who can seize the opportunity to face difficulties? Who can speed up the development of others when they are back, squatting or even closing down, and seize the opportunities in the competition. Wang Yaohai, chairman of Op Lighting, said. Opt believes that in the economic crisis, the construction of the factory against the market, the construction cost is low, and with the economic recovery, the new plant can immediately create benefits for the enterprise.

It is reported that after years of steady development, Op Lighting has accumulated abundant financial strength. The investment and construction of this factory is entirely self-owned capital construction. At the same time, in the training of professional talents and the development layout and needs of domestic and foreign markets, Op has entered a new stage of rapid development. From the strategic investment of the 10 billion-dollar strategy of the company, what we can see is the outbreak of a company's steady operation for many years and long-term accumulation of power. It is a company that seeks greater and stronger pride after becoming stronger and bigger.

The unique strategic vision, the accumulated strength of the enterprise, and the scientific investment development and deployment have made it possible for Oupu to take the key step of the leap-forward development of the enterprise with confidence and confidence under the financial crisis. Opp's medium-term development goal is to become the leading brand in China's lighting industry by 2013. The investment and construction of this company will help achieve this goal.

Op, like a giant, is starting from the two major economic circles in China and is taking off.

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