Recently, the famous audio brand B&O introduced a new smart TV product Beovision 14. Although the audio brand launches a TV product with a playful nature, this Beovision 14 has a 4K Ultra HD resolution and an Android TV operating system.
Compared to TV products of traditional TV manufacturers, B&O TV products have a more design sense. Beovision 14 combines sound and TV screens, and the wooden material base design allows this TV to integrate well with the overall home improvement style. At the same time, this product, the expensive 40-inch priced at 4,495 pounds, 5,190 pounds (including oak speakers, surface area), 55-inch priced at 6,495 pounds / 7190 pounds (including oak speaker enclosure network).
It is worth noting that this product provides TV companies with new design ideas. Prior to the advent of smartphones, feature phones were focused on reducing the size of mobile phones and making them more portable. After the emergence of smart phones, the screen of the mobile phone is getting larger and larger to meet the entertainment needs of consumers.
At present, TV companies also stick to narrowing down the thickness of TVs and increasing the screen size. To a certain extent, the decrease in the cost of core components will lead to an increase in the size of color TVs. However, different manufacturers will also increase the average size of TV products and reduce the TV thickness. At this level of model change and technological improvements, it is still difficult for manufacturers to stand out from the competition.
Unlike the television products produced by traditional TV manufacturers, when audio manufacturers B&O TV products, the design ideas are closer to audio products. Compared with television products, audio products are rich in appearance and have diversified design ideas. At the same time, audio products also focus on the functional embodiment of products.
When B&O produced television products, it abandoned the inherent route of traditional TV manufacturers and chose a large-sized audio base that was integrated with the screen. At present, traditional TV manufacturers are constrained by the lightness and simplicity of their products. B&O is a manufacturer of high-end products in the audio industry. With its different insights and accurate high-end product positioning, B&O's Beovision 14 is unique.
In recent years, curved TVs appearing in the TV market are, to a certain extent, abandoning the original ideas and interpretations and creations at the design level.
At the same time, major traditional companies also have different levels of common sense and cultivation for high-end markets and market segments. Last year, Samsung had cooperated with French high-end home designers to launch a more artistic television Serif TV. Compared with general television products, SerifTV focused more on the decorative characteristics of television in the home. In addition to Samsung’s attempt to conceptualize, Sony has continued its traditional design ideas and launched a 100-inch TV in recent days. However, 100-inch TVs have a sky-high price of hundreds of thousands, and more are the high cost of accessories.