Tip! Apple sent the watchband to the Olympics player Samsung to send the phone

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Tencent digital hearing (ExyPnos) although Apple is not the current Rio Olympics official sponsors, but Apple does not want to miss this opportunity to promote the great four-yearly Olympic Games, according to foreign media reports, according to Apple only introduced the 14 The national flag color design of the Apple Watch strap, but also located in Rio's Apple Store also gives the Olympic Games athletes free Apple Watch strap.

Reported that an Olympic athlete from Germany visited the Apple Store in Rio Village Mall. After verifying the identity of the athlete, the clerk presented him with two Apple Watch straps worth US$49 each. It seems that Apple wants to In this way, athletes inadvertently promote their products on various occasions of the Olympic Games.

As an Apple competitor, Samsung's emphasis on the Olympic Games is obviously much higher. It has even required athletes to block Apple Logo as a sponsorship condition. Not surprisingly, Samsung is still the official partner of the Olympics this year, and Samsung also launched the Olympic version of the Galaxy S7 edge to promote the Olympic Games and its own product promotion.

Although it was not an official sponsor of the Olympic Games, because it did not use the Logo of the Rio Olympic Games and other obvious elements of the Olympic Games, it only referred to the color scheme of the national flag. Therefore, Apple has no problem of infringement. According to a report from Reuters, the flagship Apple Watch strap is currently sold only on the Village Mall's Apple Store, and it is reported that the Brazilian version of the strap has been almost sold out, and some people have put the straps on eBay for sale. Naturally several times the original price.

At the same time, some third-party accessories manufacturers have also noticed the importance of the Olympic elements and started to launch their own Olympic version of the watch strap.

Source: 9to5Mac

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