Since the release of the first smart glasses from Google, wearable devices have become a focus of attention in the IT industry. Since then, market enthusiasm has increased with the release of Apple Watch. According to market research firm IDC's latest market report, shipments of wearable devices worldwide exceeded 11.4 million units in the first quarter of 2015, almost three times that of the same period in 2014 (3.8 million). With the rapid increase in smartphone penetration, coupled with portability requirements, sensor and battery improvements, the performance advantages of portable devices such as wearable devices and cloud connectivity will become more apparent. Therefore, wearable devices will become the next hot spot after smartphones, which is beyond doubt. However, before this, wearable devices still need to solve the problem of how to become a product just for consumers. Otherwise, the increase in shipments may only become the "wishful wish" of manufacturers.
The wearable market is ushered in a period of rapid growth
IDC recently released the "Global Market Quarterly Wearable Device Tracking Report". According to the data, in the first quarter of 2015, Fitbit, Xiaomi and Garmin were the top three wearable device manufacturers in the world. However, Apple began selling Apple Watch in April this year. So when the second quarter of data is released, Apple will be among the top leaders in this ranking.
Specifically, Fitbit's equipment shipments were 3.9 million and its market share was 34%. IDC believes that focusing on the casual and high-end market is an important reason for Fitbit's success. Fitbit's market share is 10% higher than the second-ranked millet. Xiaomi ranked second mainly relying on Xiaomi bracelet sales in China's domestic market. IDC believes that Xiaomi will soon further explore the international market and become a strong competitor to Fitbit.
Similar to Fitbit, Garmin also offers a wide range of wearable device products. However, Garmin's market share is only slightly above 6%. Samsung is ranked fourth. IDC analysts pointed out that Samsung's poor performance is mainly due to its Gear device can only connect to some high-end Samsung smartphones.
The development of the wearable industry is limited by mobile phones
Although the development of the wearable market is booming in terms of data and quantity of products, there are still flaws in internal and external heat, especially in today's enterprises that can achieve real profitability. The reason is that wearable devices are still difficult to escape the positioning of "mobile phone accessories", especially after the release of Apple Watch, even the leader of the IT industry is difficult to make major changes, and this will also determine wearable. The future direction of the industry.
It is undeniable that over-reliance on smartphones is undoubtedly catering to the mobile phone manufacturer's ecosystem, defining itself as part of the ecosystem, which clearly does not meet the original intention of the wearables open interface. Instead of relying on mobile phones to make a stand-alone product, manufacturers must ensure that the user experience and the user's desire to purchase, there is still a long way to go.
Secondly, the endurance of wearable devices has become one of the problems that manufacturers need to break. From the current situation, wearable devices are full of variety, and a wide variety of products are emerging to highlight the manufacturers' rich innovation in wearable products, but the endurance bottleneck hinders the popularity of these products, and finally only let these products become The vase of the dragonfly.
In addition, the future development of wearable devices is still in the process of exploration, and the development prospects remain unclear. From the current situation, although smartphones have not entered the traditional PC growth slowdown or even retrogression, but the possibility of further growth is very small. Therefore, it is certain that as smartphones gradually enter a stable period, as this situation continues, wearable devices will be difficult to pick up the responsibility of mobile terminal development.
Satisfy consumers just need to win the future
At present, the domestic wearable devices are roughly divided into watches, bracelets and glasses. Most of them are simple in function, focusing on positioning, communication reminder, ID authentication, health management and sleep monitoring. However, the real dilemma of wearable devices lies in their functionality and cumbersome asymmetry. Fewer and fewer users will wear bracelets in order to view information such as calories, walking steps and sleep quality at night. More and fewer users must wake up their own sleep through the bracelet, and fewer and fewer users are in an instant. Unlock your phone and choose to wear a bracelet.
Predictive analytics platform First Insight surveyed 350 consumers. First Insight removed the trademarks from the device and tested it for consumers who participated in the test. A total of 15 wearable devices were tested. The results show that only the Nabu Razer smart wristband scored 9 points, which means the product is likely to sell. 67% of the wearable devices tested were below 5 and 5, meaning that the product needed improvement or was likely to fail.
Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said that overall, wearable devices are still in their infancy and require a high level of operation. How to improve the user's comfortable experience, especially for the middle-aged and the elderly to operate the TV, just one or two buttons can solve the problem, which needs to be greatly improved. In addition, like the current popular bracelet, how to transfer data to the cloud and transmit to the Internet is not very mature in technology, and is somewhat close to the state of information island.
In short, wearable devices must truly penetrate the mass consumer market, and must have the threshold of product usability, industry chain maturity and business model perfection. At present, the overall user experience is not outstanding. Perhaps the breakthrough point of future wearable devices is in the vertical segmentation field. Whether it can solve the needs of segmented users will be the key.
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