"I think that in the next year or two, when LEDs are popular all over the world, Jiangmen will definitely become China's optical valley." On May 17, 2010, Ye Mingguang, the technical director of Zhenmingli Group, spoke amazingly. In the past three years, Ye Guoguang’s prediction has not become a reality, and Jiangmen’s LED industry leader Zhen Mingli Group has been in a difficult position. Nearly 30,000 employees now have only about 2,000 people left, and the company has rumored to continue.
Dedicated to LED, I wanted to build "China Optics Valley"
In 2009, Zhen Mingli had a production value of only 2 billion yuan in Jiangmen, which is equivalent to the output value of the LED industry in Dalian or the leading enterprise in Taiwan. Ye Guoguang believes that Jiangmen's creation of "China Optics Valley" will be promising.
In 1978, Zhen Mingli Group started in Taipei. Fan Banghong and Fan Bangyang developed this small factory with only 10 employees into one of the world's largest lighting manufacturers. It was listed on the Hong Kong Stock Exchange in 2006.
Zhen Mingli is headquartered in Hong Kong and its production is mainly based on the factory in Hemen, Jiangmen. In 1989, Zhenmingli Group began to invest in Heshan, and its employees gradually increased from the initial 2,000 to nearly 30,000, and the annual output value exceeded 5 billion yuan.
“The population of Gonghe Town is only over 20,000.†said Zhong Zhijun, a member of the Party Committee of Gonghe Town, Heshan City. Gonghe Town was originally a desolate town, and the arrival of the true and beautiful, with this town. The data disappeared. When Zhen Mingli invested in Heshan in 1989, Yinyu Lighting Co., Ltd. was first established at Heshan Port Terminal. In 1996, he moved to Gonghe Town. At present, Zhen Mingli has four production plants in Gonghe Town, with a plant area of ​​over 60,000 square meters, and thousands of acres of land for use and storage.
The core products that Zhenmingli Group started from are decorative lights, especially Christmas lights. In recent years, it has been involved in the LE D industry and has become one of the few companies capable of vertical integration of the LE D industry. Ye Guoguang disclosed in the “People's Shooting†forum in May 2010 that Zhenmingli Group's core technology of more than 1,000 pieces has achieved self-sufficiency in the LED industry. In terms of industrial scale indicators outside the technology, Zhen Mingli has a production value of only 2 billion yuan in Jiangmen in 2009, which is equivalent to the output value of the entire LED industry in Dalian or the leading enterprise in Taiwan. Therefore, Ye Guoguang believes that Jiangmen's creation of "China Optics Valley" will be promising.
The staff drama is reduced by nearly 30,000, leaving only about 2,000 people.
When there were many people in the Zhenmingli factory in Gonghe Town, Aber, who sold pearl milk tea, earned a net profit of 40,000 yuan a month.
However, after more than three years of prediction in Optics Valley, Zhenmingli Group did not become the leader of Jiangmen “Optical Valley†as expected, but its operation turned sharply, bringing uncertainty to the development strategy of Jiangmen LED industry.
The LED industry is one of the three strategic emerging industries that Jiangmen has focused on. Jiangmen has introduced the most favorable LED industry support policy in 2009, and expects it to become a 100 billion industry. The near-term goal is to reach 50 billion yuan in 2015. . However, in 2012, the output value of Jiangmen LED industry was only 20 billion yuan. The leading company, Zhen Mingli Group, was in trouble, and the company turned around and rumors continued.
"(Previously) Here, when you get off work, you can't see the concrete floor of the road. At first glance, you are all bustling." Jian Jianhui, director of the Investment Office of Gonghe Town, stood at the door of the Zhen Mingli factory and told about the three years of Zhen Mingli. The change. In the summer of 2009, there were nearly 30,000 employees, but now there are only about 2,000.
Min Jianhui remembers that after the summer of last year, the Ming Mingli factory will be halfway off the exit street, where temporary tents will be set up to assemble lighting. There is an Aber who sells pearl milk tea in this street. Once he was excited to say that he earned 40,000 yuan a month. "A cup of milk tea costs 1 yuan, and the net profit is 7 hairs, which means one." It sold about 60,000 cups a month, 2,000 cups a day."
At 5 pm on November 8th, when the factory was off duty, the workers came out and the team looked huge. However, the nearby streets are deserted. There are only a few street vendors selling fruits and vegetables and a few drivers. Nandu reporter learned from Gonghe Town that Zhen Mingli now has only 2,000 employees, which is only 1/10 of the peak period. “In the past years, the annual electricity bill was more than 100,000 yuan. From January to September this year, Zhen Mingli used 22 million kWh of electricity, and the average daily electricity bill was more than 60,000.â€
After 2009, Jiangmen High-tech Zone will focus on the LED industry as a key development area, and propose to build the largest LED industry base in the country and the world. A group of enterprises such as Zhen Mingli, Orende, Yiquan and Dexi Li entered the high-tech zone. However, to this day, Zhen Mingli has not yet put into production in the high-tech zone, and the production equipment that consumes huge amounts of money is transferred to the Gonghe plant. The project of Zhenmingli High-tech Zone was stranded. The industry rumors were not fulfilled due to government subsidies. After Zhen Mingli imported four or five sets of equipment, the government only subsidized 10 million yuan for one piece of equipment, and the follow-up equipment did not continue to subsidize according to the policy. The Southern Reporter contacted the High-tech Zone and the Jiangmen Economic and Trade Bureau on November 11 and failed to verify the news.
Transferring Vietnam’s manpower but being trapped in productivity
"I later heard that he (Fan Bangyang) once said that he did not expect that the labor cost in Vietnam has decreased, but the workers are not working, and the production efficiency may be equivalent to one-fifth of China's."
The key to the development of Zhen Mingli in recent years, in Zhong Zhijun's view, the key is labor costs. "In 2009, the labor cost of Gonghe Town increased at a rate of 30% per year, and it has more than doubled in recent years."
The advantage of Zhenmingli Group is that it relies on low-cost labor to develop labor-intensive industries. In recent years, after the rising labor costs, Zhenmingli has begun to transfer, and has set up factories in Tianjin, Sichuan and Vietnam. "Especially after the financial crisis in 2008, the foreign lighting market has shrunk. Foreigners used to buy new ones every year. Now, when they are at Christmas, they will use the lighting of previous years to continue." Jian Jianhui said that the transformation of LEDs is also a market development. Inevitably, lighting products once occupied more than half of the output value of Zhen Mingli, and have been reduced in proportion in recent years.
"The current situation is exactly what happened in Taiwan. The Chinese no longer want to work in the factory." In the May 2010 US Business Weekly report, Fan Bangyang said that this was the reason he transferred the factory to Vietnam. “The wages he pays Vietnamese workers are $100 a month, which is one-third of the wages of Chinese workers,†Business Week reported.
"I later heard that he (Fan Bangyang) once said that he did not expect that the cost of manpower in Vietnam has decreased, but the workers are not working, and the production efficiency may be equivalent to one-fifth of that of China." People from Gonghe Town said that Zhen Mingli The Vietnam factory was completed in July 2010 and has about 3,000 employees. However, “Vietnamese workers are reluctant to work overtime and lose the sentence “I will not come tomorrowâ€. In the Republican factory, workers are required to apply for approval at various levels. Do not approve not to go."
This is also the main reason why Fan Bangyang frequently went to Vietnam in recent years. Because of the low productivity, he was helpless in the face of expedited orders, and the operation of the Vietnamese factory was not smooth.
Double Dilemma Industry Macros Controlled Funds and Technology
After 2011, Zhen Mingli's performance continued to decline. In 2012, the loss was 617 million Hong Kong dollars. This year, it continued to lose money. "LED has two problems: one is technically not very good, and it is not advanced internationally. Now foreign countries are already studying the third generation of LEDs, but our second generation has not done very well." Li Chaoqi, director of the Jiangmen Municipal Party Committee, said.
After 2011, Zhen Mingli's performance continued to decline, with a loss of HK$617 million in 2012. This year, it continued to lose money. Zhen Mingli's share price in 2007 was as high as HK$18.34. In 2010, it has fallen to HK$67. This year, it continued to fall sharply. It closed at HK$1.83 yesterday. In response to the loss, Zhen Mingli had to sell the Hong Kong office and exhibition hall on the first floor of the New Donghai Commercial Centre at 9 Science Museum Road, Tsim Sha Tsui, Hong Kong.
In mainland China, Zhen Mingli is also using various methods to solve the financial dilemma. The Zhenmingli Jiangmen High-tech Zone factory signed a contract in June 2010 and plans to invest 2 billion yuan. The reason for the stranding is now the funding problem.
According to people in Gonghe Town, Zhen Mingli is looking for buyers in the past two years, hoping to sell Republican assets, but no one has taken over. Zhen Mingli has sold a factory covering an area of ​​more than 100 acres last year. The takeover is Jiangfen magnetic material. The factory was originally a battery factory. After the acquisition, Zhen Mingli used it as a warehouse for a long time. In addition, it is said that Konka, Midea, and Tsinghua Tongfang have both contacted Zhen Mingli to discuss the content, the content is to merge the real bright, Fan Fanyang family will withdraw.
Nandu reporter learned from Gonghe Town that in June 2011, Zhenmingli Group formulated a plan for “Guangdong Zhenmingli Green Light Source Incubator Construction Projectâ€, plans to invest 10 billion yuan to build a regional light source industrial park, making it a new international new light source. The capital. When the plan analyzes the risk, it points out that with the constant changes in market demand and technology, there is a risk that the project will be backward in product or technology. The performance of Zhen Mingli in recent years shows that this risk has become a reality. Fan Bangyang once admitted this in an interview with the media, but believes that it is necessary to continue to increase investment in order to solve problems such as falling orders, overcapacity, aging equipment, and seize the opportunities in the future.
"Ye Guoguang's departure is a harbinger. Ye Guoguang, as a technology expert, is sure to understand the prospects of LE D." Li Chaoqi, director of the former Jiangmen Municipal Committee of Political Research, who has long studied Jiangmen's economic problems, said that Ming Mingli was in 2011. After the problem is very obvious, especially after Ye Guoguang left, the dilemma is more obvious. "LE D has two problems: one is technically not very good, and it is not advanced internationally. Now the foreigner is already studying the third generation of LE D, but our second generation has not done very well. If we continue to do this, our LED industry will certainly be subject to people. In addition, the cost can not be lowered, product stability can not keep up, LED is not likely to enter the family in the domestic market." Li Chaoqi on the development prospects of Jiangmen LED industry and Not optimistic.
Zhen Mingli Chairman Fan Bangyang responded
On the afternoon of November 11, Nandu reporter tweeted through his secretary to Fan Bangyang, who is currently abroad. Fan Bangyang said that many rumors had been false before, and he will return to Jiangmen in the near future to respond in unison.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Dedicated to LED, I wanted to build "China Optics Valley"
In 2009, Zhen Mingli had a production value of only 2 billion yuan in Jiangmen, which is equivalent to the output value of the LED industry in Dalian or the leading enterprise in Taiwan. Ye Guoguang believes that Jiangmen's creation of "China Optics Valley" will be promising.
In 1978, Zhen Mingli Group started in Taipei. Fan Banghong and Fan Bangyang developed this small factory with only 10 employees into one of the world's largest lighting manufacturers. It was listed on the Hong Kong Stock Exchange in 2006.
Zhen Mingli is headquartered in Hong Kong and its production is mainly based on the factory in Hemen, Jiangmen. In 1989, Zhenmingli Group began to invest in Heshan, and its employees gradually increased from the initial 2,000 to nearly 30,000, and the annual output value exceeded 5 billion yuan.
“The population of Gonghe Town is only over 20,000.†said Zhong Zhijun, a member of the Party Committee of Gonghe Town, Heshan City. Gonghe Town was originally a desolate town, and the arrival of the true and beautiful, with this town. The data disappeared. When Zhen Mingli invested in Heshan in 1989, Yinyu Lighting Co., Ltd. was first established at Heshan Port Terminal. In 1996, he moved to Gonghe Town. At present, Zhen Mingli has four production plants in Gonghe Town, with a plant area of ​​over 60,000 square meters, and thousands of acres of land for use and storage.
The core products that Zhenmingli Group started from are decorative lights, especially Christmas lights. In recent years, it has been involved in the LE D industry and has become one of the few companies capable of vertical integration of the LE D industry. Ye Guoguang disclosed in the “People's Shooting†forum in May 2010 that Zhenmingli Group's core technology of more than 1,000 pieces has achieved self-sufficiency in the LED industry. In terms of industrial scale indicators outside the technology, Zhen Mingli has a production value of only 2 billion yuan in Jiangmen in 2009, which is equivalent to the output value of the entire LED industry in Dalian or the leading enterprise in Taiwan. Therefore, Ye Guoguang believes that Jiangmen's creation of "China Optics Valley" will be promising.
The staff drama is reduced by nearly 30,000, leaving only about 2,000 people.
When there were many people in the Zhenmingli factory in Gonghe Town, Aber, who sold pearl milk tea, earned a net profit of 40,000 yuan a month.
However, after more than three years of prediction in Optics Valley, Zhenmingli Group did not become the leader of Jiangmen “Optical Valley†as expected, but its operation turned sharply, bringing uncertainty to the development strategy of Jiangmen LED industry.
The LED industry is one of the three strategic emerging industries that Jiangmen has focused on. Jiangmen has introduced the most favorable LED industry support policy in 2009, and expects it to become a 100 billion industry. The near-term goal is to reach 50 billion yuan in 2015. . However, in 2012, the output value of Jiangmen LED industry was only 20 billion yuan. The leading company, Zhen Mingli Group, was in trouble, and the company turned around and rumors continued.
"(Previously) Here, when you get off work, you can't see the concrete floor of the road. At first glance, you are all bustling." Jian Jianhui, director of the Investment Office of Gonghe Town, stood at the door of the Zhen Mingli factory and told about the three years of Zhen Mingli. The change. In the summer of 2009, there were nearly 30,000 employees, but now there are only about 2,000.
Min Jianhui remembers that after the summer of last year, the Ming Mingli factory will be halfway off the exit street, where temporary tents will be set up to assemble lighting. There is an Aber who sells pearl milk tea in this street. Once he was excited to say that he earned 40,000 yuan a month. "A cup of milk tea costs 1 yuan, and the net profit is 7 hairs, which means one." It sold about 60,000 cups a month, 2,000 cups a day."
At 5 pm on November 8th, when the factory was off duty, the workers came out and the team looked huge. However, the nearby streets are deserted. There are only a few street vendors selling fruits and vegetables and a few drivers. Nandu reporter learned from Gonghe Town that Zhen Mingli now has only 2,000 employees, which is only 1/10 of the peak period. “In the past years, the annual electricity bill was more than 100,000 yuan. From January to September this year, Zhen Mingli used 22 million kWh of electricity, and the average daily electricity bill was more than 60,000.â€
After 2009, Jiangmen High-tech Zone will focus on the LED industry as a key development area, and propose to build the largest LED industry base in the country and the world. A group of enterprises such as Zhen Mingli, Orende, Yiquan and Dexi Li entered the high-tech zone. However, to this day, Zhen Mingli has not yet put into production in the high-tech zone, and the production equipment that consumes huge amounts of money is transferred to the Gonghe plant. The project of Zhenmingli High-tech Zone was stranded. The industry rumors were not fulfilled due to government subsidies. After Zhen Mingli imported four or five sets of equipment, the government only subsidized 10 million yuan for one piece of equipment, and the follow-up equipment did not continue to subsidize according to the policy. The Southern Reporter contacted the High-tech Zone and the Jiangmen Economic and Trade Bureau on November 11 and failed to verify the news.
Transferring Vietnam’s manpower but being trapped in productivity
"I later heard that he (Fan Bangyang) once said that he did not expect that the labor cost in Vietnam has decreased, but the workers are not working, and the production efficiency may be equivalent to one-fifth of China's."
The key to the development of Zhen Mingli in recent years, in Zhong Zhijun's view, the key is labor costs. "In 2009, the labor cost of Gonghe Town increased at a rate of 30% per year, and it has more than doubled in recent years."
The advantage of Zhenmingli Group is that it relies on low-cost labor to develop labor-intensive industries. In recent years, after the rising labor costs, Zhenmingli has begun to transfer, and has set up factories in Tianjin, Sichuan and Vietnam. "Especially after the financial crisis in 2008, the foreign lighting market has shrunk. Foreigners used to buy new ones every year. Now, when they are at Christmas, they will use the lighting of previous years to continue." Jian Jianhui said that the transformation of LEDs is also a market development. Inevitably, lighting products once occupied more than half of the output value of Zhen Mingli, and have been reduced in proportion in recent years.
"The current situation is exactly what happened in Taiwan. The Chinese no longer want to work in the factory." In the May 2010 US Business Weekly report, Fan Bangyang said that this was the reason he transferred the factory to Vietnam. “The wages he pays Vietnamese workers are $100 a month, which is one-third of the wages of Chinese workers,†Business Week reported.
"I later heard that he (Fan Bangyang) once said that he did not expect that the cost of manpower in Vietnam has decreased, but the workers are not working, and the production efficiency may be equivalent to one-fifth of that of China." People from Gonghe Town said that Zhen Mingli The Vietnam factory was completed in July 2010 and has about 3,000 employees. However, “Vietnamese workers are reluctant to work overtime and lose the sentence “I will not come tomorrowâ€. In the Republican factory, workers are required to apply for approval at various levels. Do not approve not to go."
This is also the main reason why Fan Bangyang frequently went to Vietnam in recent years. Because of the low productivity, he was helpless in the face of expedited orders, and the operation of the Vietnamese factory was not smooth.
Double Dilemma Industry Macros Controlled Funds and Technology
After 2011, Zhen Mingli's performance continued to decline. In 2012, the loss was 617 million Hong Kong dollars. This year, it continued to lose money. "LED has two problems: one is technically not very good, and it is not advanced internationally. Now foreign countries are already studying the third generation of LEDs, but our second generation has not done very well." Li Chaoqi, director of the Jiangmen Municipal Party Committee, said.
After 2011, Zhen Mingli's performance continued to decline, with a loss of HK$617 million in 2012. This year, it continued to lose money. Zhen Mingli's share price in 2007 was as high as HK$18.34. In 2010, it has fallen to HK$67. This year, it continued to fall sharply. It closed at HK$1.83 yesterday. In response to the loss, Zhen Mingli had to sell the Hong Kong office and exhibition hall on the first floor of the New Donghai Commercial Centre at 9 Science Museum Road, Tsim Sha Tsui, Hong Kong.
In mainland China, Zhen Mingli is also using various methods to solve the financial dilemma. The Zhenmingli Jiangmen High-tech Zone factory signed a contract in June 2010 and plans to invest 2 billion yuan. The reason for the stranding is now the funding problem.
According to people in Gonghe Town, Zhen Mingli is looking for buyers in the past two years, hoping to sell Republican assets, but no one has taken over. Zhen Mingli has sold a factory covering an area of ​​more than 100 acres last year. The takeover is Jiangfen magnetic material. The factory was originally a battery factory. After the acquisition, Zhen Mingli used it as a warehouse for a long time. In addition, it is said that Konka, Midea, and Tsinghua Tongfang have both contacted Zhen Mingli to discuss the content, the content is to merge the real bright, Fan Fanyang family will withdraw.
Nandu reporter learned from Gonghe Town that in June 2011, Zhenmingli Group formulated a plan for “Guangdong Zhenmingli Green Light Source Incubator Construction Projectâ€, plans to invest 10 billion yuan to build a regional light source industrial park, making it a new international new light source. The capital. When the plan analyzes the risk, it points out that with the constant changes in market demand and technology, there is a risk that the project will be backward in product or technology. The performance of Zhen Mingli in recent years shows that this risk has become a reality. Fan Bangyang once admitted this in an interview with the media, but believes that it is necessary to continue to increase investment in order to solve problems such as falling orders, overcapacity, aging equipment, and seize the opportunities in the future.
"Ye Guoguang's departure is a harbinger. Ye Guoguang, as a technology expert, is sure to understand the prospects of LE D." Li Chaoqi, director of the former Jiangmen Municipal Committee of Political Research, who has long studied Jiangmen's economic problems, said that Ming Mingli was in 2011. After the problem is very obvious, especially after Ye Guoguang left, the dilemma is more obvious. "LE D has two problems: one is technically not very good, and it is not advanced internationally. Now the foreigner is already studying the third generation of LE D, but our second generation has not done very well. If we continue to do this, our LED industry will certainly be subject to people. In addition, the cost can not be lowered, product stability can not keep up, LED is not likely to enter the family in the domestic market." Li Chaoqi on the development prospects of Jiangmen LED industry and Not optimistic.
Zhen Mingli Chairman Fan Bangyang responded
On the afternoon of November 11, Nandu reporter tweeted through his secretary to Fan Bangyang, who is currently abroad. Fan Bangyang said that many rumors had been false before, and he will return to Jiangmen in the near future to respond in unison.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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