This year's smart wearable products can be described as a big outbreak, but the popularity of commercialization is not hot. Wearable products from Google Glass, entertainment control, child care, health care, smart home, smart clothing to communications and other fields, capital gathering, technology competition accelerated.
1, 2014 global wearable device technology path
With the promotion of capital and the attention of the media, smart wearable technology has entered different fields for exploration. However, from the current global technology path, the current technical path of smart wear is mainly divided into four: one is the path of wearable devices represented by traditional communication companies such as Samsung, and is a smart wearable product based on communication; The path of wearable devices represented by traditional sports and entertainment companies is smart wearable products based on positioning and sports entertainment; the third is the path of wearable devices represented by Google glasses, which is based on virtual reality of glasses or Immersive smart wearable products; the fourth is the mobile device-based wearable device path, which is based on blood pressure, heart rate, blood sugar, metabolism and other aspects of monitoring.
Of course, there are other aspects of exploration, especially in the vertical and subdivision areas. However, from the situation in 2014, the degree of commercialization of wearable products on the first and second routes is relatively high, but the popularity of commercialization is still not popular.
2, the popularity is not from consumer demand
The hot phenomenon of the wearable industry seems to have a similar shadow with the booming e-commerce industry. Once the e-commerce boom, in addition to the industrial development trend factors, it can be mainly attributed to two reasons: on the one hand, the power from capital promotion In addition to the support of various fund funds, there are also a large number of coal bosses entering; on the other hand, it is driven by technical engineers, and some technical engineers hope to enter through technological advantages. Looking back today, there are not many successful and living. Is this the reason for God? The conclusion I have concluded is that on the one hand, the capital is unfamiliar with the commercialization path of the industry; the other is that the technical personnel compete for technology and lack understanding of the commercialization needs. In any case, summing up one sentence is unfamiliar with the industrialization path of the industry.
Today, a large part of the factors behind the hot wear industry is also derived from these two aspects. On the one hand, it is affected by the overall economic environment, the investment channels of capital are relatively limited, and the whole wave of mobile Internet, the entry of technology giants, and the media Concerns, these elements have prompted some capital to flow to the wearable device industry. The flow of these capitals can be roughly divided into two paths: one is an open capital market, mainly supported by related companies in the wearable equipment industry chain, with concept stocks as the main; the other is the support of VC capital, mainly It is to support some creative industry teams, or some teams with ideas, mainly based on the concept of entrepreneurship of end products.
On the other hand, it is influenced by the state's policy of encouraging university students and researchers to start their own businesses. At the same time, due to the saturation trend of smart phones and the influence of the trend of mobile Internet, some entrepreneurs are entering the subdivision and vertical market. Business opportunity.
From the current hot concept of smart concepts in the capital market and the media field, combined with the acceptance and popularity of commercial applications, it is clear that smart wearable products have already deviated in the implementation path of commercialization. Take Google as an example. I have been talking about how Google acquired it. The essence of it is not for the so-called smart home and smart wear, but to continue its status as a big data empire in the mobile Internet era. Secondly, Google’s continuous acquisition is for The need for capital and industry exploration.
Taking Samsung as an example, Samsung is the result of a typical commercial path dependence. Thanks to Samsung's success in the communications field, it has moved this technology thinking directly from the phone to the watch, and then added some exploratory performance. Before Samsung's second-generation smartwatch product was launched, I had already concluded that it would not be very successful in commercialization. This is part of a company represented by communications, and it is difficult to get rid of the path-dependent thinking of business decisions.
As far as the current market situation is concerned, no matter what kind of situation is entered and supported, it is obvious that the performance of the market has not met the expectations of all parties. This is not only the investors, entrepreneurs, including the media, consumers, etc. After more than two years, their enthusiasm has declined to a certain extent.
3, standing to the vents may be because of her
The outbreak of the wearable industry can be described almost overnight. If the real demand is not driven by the needs of consumers, what is the wind that makes the wearable device suddenly stand on the cusp. This should be observed from two levels. First, the level of industrial development trends, which are mainly caused by four reasons:
The first aspect is the evolution of the Internet industry, switching from the traditional Internet to the mobile Internet era at a very fast speed. How to make a virtual mobile world exist in a more realistic way, it needs to be interpreted by means of wearable devices;
The second aspect is the development of 4G and wireless communication technologies, which makes the value of wearable devices stand out. In the PC Internet era, or the traditional Internet era, the value of wearable devices is difficult to highlight. We are unlikely. Wear a block watch on the hand and then drag it with the cable to run;
The third aspect is that the traditional IT industry chain is based on Moore's Law, and the performance of components is continuously improved while miniaturization. It meets the industry requirements for miniaturization of wearable devices in some aspects;
The fourth aspect is the arrival of the era of big data. Wearable devices have become a key entry point in the mobile Internet and Internet of Things era. This is why international giants have to pay more attention to wearable devices.
The second is the capital level, which is mainly caused by three reasons: The first aspect is that the whole country's environment is not bad, and at the national level, it encourages support for innovation and entrepreneurship, and provides a relaxed environment for young people's entrepreneurship; The second aspect is the capital market, which is the bear market before the bull market. Most of the capital in the capital market is difficult to profit from the heavyweights, so it turns to the investment trend industry and boosts the wearable equipment industry; The third aspect is that the entire economic situation is declining, traditional industries are sluggish, real estate investment is suffering, and short-term profit-making investment channels are blocked, prompting capital to turn to looking for trend industries.
It is precisely because the seven elements of the above two levels have prompted wearable devices to become the hobby of pigs. Capital, talent, and media attention have turned to this industry, which has led to the rapid growth of wearable devices.
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