According to reliable news, in 2010, B&Q, Oriental Home, Tianjin Home and other domestic market home building chain brands have increased the share of lighting in the store, flooring and hardware, ceramics can be very popular in the major building materials market, and these In the past few years, there has been no significant increase in the number of lamps. One of the most important reasons is that the design and style of lighting have been changing, and large building materials supermarkets can't keep up with this pace. The second reason is that the domestic lighting market is hot, the threshold is low and the cost is low. Nearly 80,000 terminal retailers.
In the past few years, the lighting chain stores in the country have been highly sublimated, and the United States and the United States and the top domestic building materials chain form a strong confrontation. .
Brand and ground lighting stores
Keywords: NVC Huace dealers face
In 2009, there was a huge incident in the lighting industry that shocked the industry. This incident was directly related to the NVC I worked for before, namely: NVC and Huace. Of course, first of all, I want to show my position: President Wu Changjiang has been fortunate enough to establish NVC, which is a miracle in the industry. The brand is developing and the business is growing. There will always be points and things in the road. It’s not surprising that it happened, so I have always had feelings for NVC. I used to train me and say thank you. And Mr. Yu Baoer of Huace, I am more respectful, in my eyes, every time. The meeting and listening to other operators said that Yu Zong, this person is very low-key, and very talk about brotherhood, I look at another point of view, Yu is also a business wizard, the concept of Huace chain in the industry Everyone knows, but the real operation of Yu is also a master. I have heard that one of my NVC fellows abandoned the work of NVC and did not want to go to Yu’s office. I hope that NVC and Huace can do everything well! I really want NVC to take a look and see the brothers; I really want to visit Yu.
A few days ago, I saw the premiere of "Confucius". To be honest, the filming was not very good, but NVC seized the opportunity. It was said that the country had made a big publicity, which was really preparation before the listing. Last year, China’s lighting company’s European generals, the chief editor of Lighting Vision, and the editor-in-chief of China’s lighting industry weekly, the media giants in this industry all reported crazy about this incident. Blogs, websites, newspapers, and the attack on NVC, I called NVC a high-ranking brother a few days ago. I got the following sentence: At the beginning, the dealers including the headquarters had some concerns, including many dealers. The phone was given to the company. The company was too busy and didn't pay attention to it. So it passed, and later found nothing. Finally, he said: We are now advertising in the industry to see the feelings, in fact, Op is the same as us, and now it is CCTV and large-scale speculation. After listening to Jun, I am also rethinking this question.
What is the brand and lighting chain stores and dealers? However, the results we have seen are: Yu has also been very good, and sales have increased year by year; NVC is also moving forward step by step according to their plans; I am around Hu, He Boquan once said Such a paragraph: "Don't go to anyone who has harmed you. You blame others and retaliate against others are guilty of yourself. All people, what kind of culture he has established, and what he will become at the end People. You can do it yourself."
Therefore, whether it is home appliances or fast-moving consumer goods industry, the relationship between these brands and dealers will never be exhausted, but I really hope that we will not discard the brothers for so many years because of this business. Ten years, I wish that Yu can manage Xidun well and the business still needs to be done.
How do dealers position themselves with brands? In 2006, Duan Bingping, the BBK boss, once went back to visit Hu, and rushed back to the United States. His business is a good example. The dealer has been doing it for a long time. The brand has feelings. A brand is not going to do it. Because one or two people, but a group of people, so after a long time, they all have shares. This monopoly is definitely solved. Everyone is selling their own things. The strength is definitely big. The only bad thing is not. Good listing, this is also an example; or all the bosses are jumping out to be friends, business is handed over to professional managers to take care of, this is not bad, right or wrong, let the market judge.
Therefore, I think that the relationship between manufacturers should complement each other. Most dealers should learn from Huaguang Lighting, Yimeijia, Dengmaite, Huace Lighting, Sumeng and other hypermarkets. They are doing well now, sure. There is a reason, I think everyone can learn from each other. The dealer's way out is definitely to make the business bigger and bigger!
In 2010, lighting chain stores will be the highlight?
Keywords: Dengchao Nan Libei Zhu experience Guomei Suning
Chongqing opened the lighting market again, facing the southwest region. It was very hot in the past few days. It is said that my original colleague Mr. Qi also went to visit, this time Chongqing can be lively! Some people predict that this road is not easy to go, no matter what the future road will be, we will bless together!
In the lighting industry, no one knows two legends, one is Li Chongmian in Yunnan, and the other is Zhu Shankuan of Shanxi. These two predecessors can be described as very well-known figures in this industry. One characteristic is not only the big business. And they are both the operating centers of NVC Shanxi and Yunnan. They are also one of the shareholders of NVC Home Furnishing Co., Ltd., and Yu Xing is also employed by NVC. My partner is Mr. Li’s old ministry. Brothers, it is a good love for the subordinates.
I listened to a professional researcher of the two brothers said: In fact, the biggest secret is to open a big store! However, the scale of Heli Bocheng opened a big store has not been done, I think one of the reasons can not be ignored, that is: experience. Mr. Li and Zhu Zong are the old predecessors of the industry. Their eyes and the level of the lights can be said to be different. Now both of them are shareholders of NVC! Therefore, please also ask the friends who opened the store to learn from the two bosses, how to open a big store. I have been studying all the time. I also go to many stores every year. In the future, I will organize them into written materials for my peers to study together. Of course, I am not alone. I also have a group of brothers who have been studying and contributing in the industry. Some people concentrate on it. Research terminals, some people concentrate on research marketing, some people concentrate on research guides, there are people research shows, and so on.
In fact, I have said so much, I just want to express one meaning, that is, the era of the lighting industry Gome Suning is coming. It is a hunch that may appear in the form of a small area in the early stage, but the area will continue to expand until it is occupied by China! In this way, the regional lighting chain stores will be the first to appear.
7.5 Mm Nano Tip,Smart Pen Infrared,Infrared Pen Touch,Slim Infrared Pen
Shenzhen Ruidian Technology CO., Ltd , https://www.wisonens.com