Nokia: Trapped by Giants

Nokia’s new strategy, called the revival plan, has caused public opinion. In addition to changes in management and operational architecture, the core part of the strategy is to reach extensive cooperation with Microsoft, using the latter’s Windows Phone as Nokia’s main smartphone platform. It is also the most eye-popping part of the industry. In the street protests of employees, stock price crashes, and a sing of disappointment, Nokia will bravely move forward under the new strategy. Whether its strategy is based on scientific and objective rational judgment or on personal occasional factors or board factional struggles, Nokia is the first I am afraid to solve the morale of the internal staff, so that the entire team under the new strategy into a concerted effort to make a truly excellent Windows Phone7 products, one on the line.

Selecting Windows Phone is rational. For Nokia's ambitious goal of occupying the world in the mobile Internet world, choosing Microsoft is the most appropriate.

Selecting Windows Phone is rational. First of all, it is stated that this is only a hypothesis. It is assumed that this important choice of Nokia is a scientific decision based on objective and rational judgment. This assumption must be based on three preconditions: First, Nokia has made a full assessment of Android and even an open platform. The open platform is not suitable for cutting-edge smart terminals. Second, Nokia's previously high hopes for MeeGo or its products are too advanced or mature. Improve; Third, feature phones or existing Symbian products are difficult to support Nokia for some time.

There are many opinions that Nokia should choose open Google Android instead of the closed Window Phone. The author does not agree with this view. Since two years ago, Nokia did not choose to embrace Android, but purchased a cross-platform Trolltech (Trolltech), and worked with Intel to work on the MeeGo open source platform, which shows that Nokia is an assessment of Android, and may even operate on the phone Whether the system can eventually be open for evaluation.

Although they do not agree with Nokia's view that it should join the Android camp, they also hope that Nokia will stick to the original Symbian+MeeGo strategy. Because, it is understood that all those who have contact with MeeGo have given him praise and full of expectations, especially in the Knoll's own good connectivity, has a great advantage, is considered to be a subversive product.

However, the official introduction of MeeGo products has been repeatedly delayed, indicating that there are still some problems in its stability and other aspects. Do not rule out Nokia that MeeGo products in the market positioning may still be too front-end, Nokia needs to be closer to the current needs of the current form of smart phones to launch products, which makes it choose Microsoft Windows Phone.

In addition to Google Android, Nokia can also choose RIM's BlackBerry, the acquisition of Palm's HP platform as a partner, but for the grand goal of occupying the world in the mobile Internet world, the choice of Microsoft is still the most appropriate. Microsoft's search and advertising business, Nokia's geographic resources, Microsoft's developers, Nokia's software store, all of these make the two sides have a lot of complementary, can set off waves in the mobile Internet field, pointing to Google, Apple and other competitors.

Pro-US forces control Nokia Regardless of whether or not Nokia employees are willing, precisely because a pro-US force took control of Nokia, there have been so many dramatic strategic transitions later.

This is just an inference, this inference seems quite conspiracy theory tendency, but it is not groundless, it spread like a plague in Nokia's global tens of thousands of employees, is a big destabilizing factor.

"How could it be? Nokia is not being cheated by the new CEO?!" This is the first reaction of the author after seeing Nokia and Microsoft joining forces, because this strategy means that Nokia will explore the transition to Internet companies in recent years. It is completely negated that this is not like the style of European companies Nokia, and the new CEO of Nokia, Stephen Elop, is the paratrooper who came from Microsoft.

Stephen Elop, who joined Nokia in September last year, subverted Nokia's management culture in many ways: He was the first non-Finnish CEO in Nokia's history and a rare airborne executive in recent years. His predecessor, Olli-Pekka Kallasvuo, worked at Nokia in 1980, and Jorma Ollila, the former CEO of the current Nokia board, joined Nokia in 1985. This management culture encountered the impact of typical American professional manager culture: Stephen Elop is not the old Microsoft. He worked at Microsoft for less than two years. He also worked at Juniper Networks and Adobe Systems, a typical example. Professional manager.

Is Nokia, determined to reform, actively embrace American management culture? Not seen. "Finnish Business Daily" reported in September last year that Olila had chosen to serve Nokia's 20-year veteran Anssi Vanjoki to succeed Kallasvuo, but "this plan seems to have been opposed by U.S. investors" and later Anssi proposed to leave, followed by Ollila also stated that he will leave the company’s board of directors after the expiration of his 2012 appointment. It's not hard to guess that regardless of whether Nokia employees are willing or not, a pro-US force has taken control of Nokia, and there have been so many dramatic strategic shifts later.

Urgently recalling heart-warming Nokia is currently stabilizing people: first, employees, followed by partners, and then consumers.

It should be said that the competition in the field of mobile communications is a competition between European forces and American forces. If it is said that in the past the competition for the main content of competition with mobile communication technology was won by the European camp, the competition in the new generation of mobile applications represented by the mobile Internet was in progress. North American forces are taking the upper hand because the Internet has always been an American dominated world.

Since Nokia proposed to transform itself from a traditional communications terminal company to an Internet company three years ago, Nokia has embarked on a path to challenge its own weaknesses. Embracing American culture is challenging itself culturally. Do not dare to say that this kind of challenge will not succeed, but lack of self-confidence is not the gesture of the winner. If Nokia said that 3 years ago, it was confident that it could challenge itself successfully and successfully transform the Internet company, today's Nokia, at least from the decision-making level shows that lack of self-confidence.

Stephen Elop published an internal memorandum “Our platform is on fire” before releasing a new strategy for rejuvenation. This is a complete disregard for Nokia’s strengths. Even if the description of the three forces of competition among Apple, Google and Asia’s freshman is completely correct, the article does not analyze Nokia’s inherent advantages and status. The tactics also do not seem to be an airborne CEO who took office for several months should be done in a semi-public occasion. Even if you are an outsider, you will think that you have said "had said", not to mention the company's Nokia employees?

Therefore, regardless of whether Nokia's revival plan is based on rational judgment or if there are other conspiracy theories, cooperation with Microsoft is not a bad idea. On the contrary, it can bring complementary advantages to both parties and hope to lead the mobile Internet. The most important thing is that the cause is artificial. If people lose their support, what kind of decision must be a failure decision. Therefore, Nokia is currently stabilizing people: first, employees, followed by partners, and then consumers. In the field of mobile terminals, there are too many situations in which a product is used to activate a company. Nokia has such strength. Microsoft Windows Phone 7 also has such charm. However, it is not easy to make a sophisticated high-end product. What is needed is for developers to cooperate with enthusiasm and self-confidence. Is there such an environment under strategic shocks and adjustments at all levels?

Those who have grown up in the culture of heroes always hope that even if they die out, even if they die out, they will always be able to show the spirit of the hero with their own extraordinary energy. Nokia is a hero of the mobile world. Microsoft is a hero of the Internet. We share the same expectations.

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