The 2015 Tmall Double 11 Global Carnival once again set a new world record. On the 11th, Alibaba Group disclosed that the system transaction creation peak reached 140,000 per second. Compared to the first double 11 in 2009, the peak of order creation has increased by 350 times. At the same time, Jingdong announced the sales of the first 11 days on the 11th, as of 17:00 on the 11th, Jingdong Mall orders more than 20 million singles this year double eleven.
However, in addition to huge transactions, a large number of orders will be a big problem if the offline delivery is timely and error-free. Therefore, based on the original self-operated logistics, Jingdong focused on the distribution of crowdsourcing logistics, and recruited nearly 100,000 part-time logistics personnel for delivery. I don't know if Taobao will take this opportunity to try drone delivery again. On the morning of February 4, 2015, the first single Taobao drone order in Beijing was produced, which was a brown sugar ginger tea worth 49 yuan. According to reports, since the entire flight was flying at a height of less than 100 meters outside the Fifth Ring Road, it was not necessary to report to the Civil Aviation Authority for approval in advance, but many people questioned the hype at that time.
When Amazon announced two years ago that when using drones for delivery, everyone thought that the spring of drone delivery came. Today, both Google and Wal-Mart have joined the game.
Morning news on August 17th, Amazon CEO Jeff Bezos said that he does not think drone delivery service will be launched within a few months, but he did not disclose that the service is possible When will it be popularized? In an interview with the British "Daily Telegraph", he said that the Prime Air drone would be "as common as postal trucks." Since the potential benefits and harms of drones have caused widespread controversy, Bezos’s statement seems to be somewhat surprising. Amazon Bezos explained: "The biggest problem stems from regulation." He is not satisfied with the current regulatory process in the United States, especially compared to the United Kingdom. But Bezos still insists that drones are already the general trend.
According to Reuters, Walmart, the US retail leader, also applied to the Federal AviaTIon AdministraTIon (FAA) to test the use of unmanned aircraft for a variety of purposes, including merchandise home delivery, cargo delivery, and inventory management. Reuters pointed out that Wal-Mart has tested unmanned aircraft indoors for several months and plans to use models made by DJI, a Chinese consumer drone manufacturer.
On November 4th, the report said that last week, Google project leader David Vos announced that in 2017, the company will implement a full drone delivery model. Voss is the head of Google’s Project Wing launched in August 2014. He recently said that he is negotiating with the Federal Aviation Administration (FAA) to discuss air traffic control for drones. The system uses network technology to coordinate the drone to fly at a height of approximately 152 meters. According to reports, Google has now tested drones in Australia to deliver first-aid kits, candy, dog food and other goods to local farmers. On the same day, Wal-Mart also began trials of its own drone delivery service. Van Hoy even believes that drone delivery has already plagued the board.
The prospects for this new technology look good, and everyone is convinced that drone delivery is going to be popular soon. However, this view has not been accepted by most people. However, according to IDC data, the real situation of drone delivery is far less than everyone expected. Forrester experts say that Google, Wal-Mart, and Amazon need to set up rules and regulations before they officially test drones. Specifically, they need the FAA to allow some drones to fly over routes that they may not be guided by the carrier. In addition, some technical difficulties should also be considered. So what hinders the development of drone delivery?
1. Load, voyage:
Should be greater than 2.3kg (Amazon 86% of the order weight is within 2.3kg). Improving load capacity is not difficult, but it increases safety issues. According to SF, the eight-rotor is expected to have an autonomous flight radius of about 10 kilometers and a relative altitude of 1,000 meters. It can take off and land normally below the fourth-class wind, with a maximum load of about 3 kilograms.
2. Automation of peripheral business processes
Management, dispatching, aircraft charging, cargo hoisting, and unloading of goods to the ground, all need to be automated, otherwise “reducing manpower†will become empty talk.
3. Avoid flying
Some netizens ridiculed: "Shunfeng drones have come out, Taobao slingshots have increased in volume." How to avoid flying planes, or tricking drones into landing and taking goods as their own, etc., in the case of imperfect legislation, technology is needed. Consider precautions and counter-measures.
4. Security (the biggest difficulty)
Avoid collisions between aircraft and avoid falling and injuring people. Although the German government approved the DHL drone delivery, the German Ministry of Transport and the Air Traffic Control Authority specially opened a restricted flight area for the Deutsche Post Group, which can only be used by the company's parcel helicopters, ensuring the absence of this project. The man-machine will not fly over any house.
5. Perceptual avoidance
Obstacles such as trees, wires, tall buildings, and so on, especially for drones that are usually low-altitude flights, are a big drag. According to Tang Singer, CEO of an air robot company (EulerSpace) that develops related technologies: "At present, sensors such as laser radar used in driverless cars such as Google are usually very expensive and heavy, and it is difficult to apply them on drones." In response to the latest foreign visual navigation and obstacle avoidance technology for unmanned aerial vehicles, Tang Singer commented: "We can greatly improve the reliability of obstacle avoidance by using visual, ultrasonic and multi-sensor fusion algorithms, but due to the city. The terrain is very complicated. It is found in the experiment that there will still be certain errors, and there is still a certain distance from the safe and reliable productization requirements."
6. Accurate delivery
The most difficult one is the final stage of cargo delivery. It is not enough to know the GPS coordinates of the destination. One solution for use in Australia is to place a large box under the eaves with a specific logo. The drone is visually recognized by the machine and accurately thrown in, photographed and left. This is a good solution for the European and American house areas. But for China's block area, everyone is crowded on the floor. You give a house number, and the drone is also big.
Although the unmanned aircraft commercial plan is still in the early stages of development, we can imagine that in the future unmanned aircraft highway will be the competition of the companies. We look forward to the introduction of a comprehensive and improved aviation regulatory system and policies to compensate for the many shortcomings of drone delivery through the continuous advancement of UAV technology. Just like the new products continue to emerge, but the explosive products have not seen much intelligent hardware, still need to explore and innovate in technology, design, user experience, in order to be accepted by more people, to build a more complete intelligent hardware ecosystem. . With regard to the value and pain points of intelligent hardware, and in-depth understanding of the commonality of VC's popular intelligent hardware products, you can pay attention to the electronic enthusiast network will hold the IOT conference on December 4, 2015 , with special emphasis on the "Intelligent Hardware" of the IOT Conference. Sports" in Jingdong + smart tea house.
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