Survey? D?D
Consumers "touch" less than domestic high-quality energy-saving lamps
As consumer awareness of energy conservation has gradually increased, energy conservation has become a fashion in people's daily lives. However, many consumers complain that the quality of energy-saving lamps is poor, and “saving electricity is not expensiveâ€. Where is the problem?
In order to understand the sales of energy-saving lamps, the reporter visited several large supermarkets such as Carrefour and Jingkelong in Chaoyang District, Beijing. To the reporter's delight, the energy-saving lamps are in a conspicuous position, and the salespersons generally recommend the use of energy-saving lamps. However, they have observed that the sales are basically foreign brands such as Osram and Philips. The price is roughly between 20 and D27. There are not many brand energy-saving lamps.
We have come to some small shops and lighting markets, and have seen many domestic energy-saving lamps. The price is high at 12 yuan, and the low price is only 5 yuan. There is only the word "energy saving" on the product packaging, and there is no explanation for the service life.
“How long does this energy-saving lamp last?†The reporter pointed to a small store owner with a 5 yuan energy-saving lamp.
"This is a famous brand, it will not be bad for a long time." The store owner told reporters.
"There is no written life on it?"
“It’s not food, it’s a shelf life.†He sneered at the reporter.
"The energy-saving lamps of a few dollars are definitely counterfeit and shoddy products," said Qiu Fugang, director of the Science and Technology Development Department of Beijing Electric Light Source Research Institute. According to him, it is possible to make a profit by producing a qualified energy-saving lamp with a price of at least 10 yuan. Consumers can't save money by buying fake energy-saving lamps, and they can't save money.
Several consumers interviewed randomly said that they did not know which brands of domestic energy-saving lamps, and only knew the foreign "Philips" brand. "I saw so many domestic energy-saving lamps, because I don't know how the quality is, I want to buy it and I don't dare to buy it; and foreign brands are a lot more expensive, I really don't know how to choose." One buyer sighed.
Reality? D?D
High-quality energy-saving lamps are not lacking in producing countries
According to the quality monitoring conducted by the State Administration for Industry and Commerce on energy-saving lamps in the circulation areas of Beijing, Shanghai and Guangzhou in March this year, the qualified rate of the 61 groups of products extracted was only 39.3%. Is the domestic lamp really bad quality?
"The 'product qualification rate' of this spot check does not represent the mainstream products of the market, and can not truly reflect the overall quality level of China's energy-saving lamps." Chen Yansheng, chairman of the China Lighting Association, pointed out that from the entire industry, the quality of energy-saving lamps produced in China is Very good.
In fact, China has become the world's largest producer of energy-saving lamps because of the high cost of energy-saving lamps. Even though many energy-saving lamps of well-known foreign brands are OEM produced by domestic manufacturers, there is no technical difference. According to Chen Yansheng, at present, China has more than 500 energy-saving lamp manufacturers and has thousands of brands. However, due to the market irregularity, some small enterprises have used halogen powder instead of high-cost trichromatic phosphors to produce energy-saving lamps that do not meet national standards. These products quickly occupy small domestic retail markets at very low prices.
“The enterprises that produce inferior products give the dealers more profit, which makes the formal enterprises inferior in the competition, so they are more willing to concentrate on doing the foreign market.†A person in charge of the production of energy-saving lamps in Xiamen was interviewed by reporters. Out of their helplessness.
Yu Cong, director of the Energy Research Center of the Energy Research Institute of the National Development and Reform Commission, pointed out that the current circulation system has also created obstacles to the domestic promotion of energy-saving lamps. According to her understanding, many large supermarkets set up an entry fee for energy-saving lamps up to 80% of the ex-factory price of the product? D100%, increased the price of domestic energy-saving lamps, and could not compete with foreign brands with strong foundations, and was forced to transfer to specialized lighting materials. The city often "as an ordinary family, in order to replace a light bulb, but to go to the special lighting market to buy high-quality domestic brands, inconvenient and unrealistic."
Promotion? D?D
Need government, business, and consumers to work together
Nowadays, “Green Lighting Project†has become one of the ten key energy-saving projects of the National Development and Reform Commission of the “Eleventh Five-Year Planâ€. In April this year, the national video conference on energy conservation and emission reduction work also clearly stated that "the country should promote 50 million high-efficiency lighting products, and the central state organs should take the lead in replacing energy-saving lamps." It can be seen that the government's efforts to promote energy-saving lamps are constantly strengthening. According to Hou Zhongyan, Director of Housing Management Department of the State Council's Office of Administration, they are conducting a two-week inspection of energy conservation and emission reduction. When purchasing lighting products, all units will select appropriate domestically produced products and will add extra points during the inspection.
As the domestic energy-saving and emission-reduction calls are rising, some companies have begun to pay attention to the domestic market. “Most of the products in the past were exported, and this situation has begun to change.†Zhejiang Sunshine Group Marketing Director Zhang Yuzhong told reporters that the company started in May this year. In the “Energy Conservation and Poverty Alleviation†project, 2 energy-saving lamps were given to each household of 100,000 low-income families and remote mountain villages in Zhejiang, and a total of 200,000 were distributed, and the corporate brand was promoted through consumer experience.
However, in Chen Yansheng's view, the promotion of energy-saving lamps, the government needs to increase supervision and correct market irregularities. For example, if the unqualified product brand is to be cancelled, the product must be removed from the market. On the other hand, it can learn from foreign experience and encourage the people to use high-quality energy-saving lamps by sending coupons.
“We are currently studying the government subsidy program.†Yu Cong said that the key is how to make the benefits of subsidies finally reach consumers.
Yu Cong believes that the promotion of energy-saving lamps requires the joint efforts of the government, enterprises and consumers. The government's actions in the start-up phase are particularly important.
1
Consumers "touch" less than domestic high-quality energy-saving lamps
As consumer awareness of energy conservation has gradually increased, energy conservation has become a fashion in people's daily lives. However, many consumers complain that the quality of energy-saving lamps is poor, and “saving electricity is not expensiveâ€. Where is the problem?
In order to understand the sales of energy-saving lamps, the reporter visited several large supermarkets such as Carrefour and Jingkelong in Chaoyang District, Beijing. To the reporter's delight, the energy-saving lamps are in a conspicuous position, and the salespersons generally recommend the use of energy-saving lamps. However, they have observed that the sales are basically foreign brands such as Osram and Philips. The price is roughly between 20 and D27. There are not many brand energy-saving lamps.
We have come to some small shops and lighting markets, and have seen many domestic energy-saving lamps. The price is high at 12 yuan, and the low price is only 5 yuan. There is only the word "energy saving" on the product packaging, and there is no explanation for the service life.
“How long does this energy-saving lamp last?†The reporter pointed to a small store owner with a 5 yuan energy-saving lamp.
"This is a famous brand, it will not be bad for a long time." The store owner told reporters.
"There is no written life on it?"
“It’s not food, it’s a shelf life.†He sneered at the reporter.
"The energy-saving lamps of a few dollars are definitely counterfeit and shoddy products," said Qiu Fugang, director of the Science and Technology Development Department of Beijing Electric Light Source Research Institute. According to him, it is possible to make a profit by producing a qualified energy-saving lamp with a price of at least 10 yuan. Consumers can't save money by buying fake energy-saving lamps, and they can't save money.
Several consumers interviewed randomly said that they did not know which brands of domestic energy-saving lamps, and only knew the foreign "Philips" brand. "I saw so many domestic energy-saving lamps, because I don't know how the quality is, I want to buy it and I don't dare to buy it; and foreign brands are a lot more expensive, I really don't know how to choose." One buyer sighed.
Reality? D?D
High-quality energy-saving lamps are not lacking in producing countries
According to the quality monitoring conducted by the State Administration for Industry and Commerce on energy-saving lamps in the circulation areas of Beijing, Shanghai and Guangzhou in March this year, the qualified rate of the 61 groups of products extracted was only 39.3%. Is the domestic lamp really bad quality?
"The 'product qualification rate' of this spot check does not represent the mainstream products of the market, and can not truly reflect the overall quality level of China's energy-saving lamps." Chen Yansheng, chairman of the China Lighting Association, pointed out that from the entire industry, the quality of energy-saving lamps produced in China is Very good.
In fact, China has become the world's largest producer of energy-saving lamps because of the high cost of energy-saving lamps. Even though many energy-saving lamps of well-known foreign brands are OEM produced by domestic manufacturers, there is no technical difference. According to Chen Yansheng, at present, China has more than 500 energy-saving lamp manufacturers and has thousands of brands. However, due to the market irregularity, some small enterprises have used halogen powder instead of high-cost trichromatic phosphors to produce energy-saving lamps that do not meet national standards. These products quickly occupy small domestic retail markets at very low prices.
“The enterprises that produce inferior products give the dealers more profit, which makes the formal enterprises inferior in the competition, so they are more willing to concentrate on doing the foreign market.†A person in charge of the production of energy-saving lamps in Xiamen was interviewed by reporters. Out of their helplessness.
Yu Cong, director of the Energy Research Center of the Energy Research Institute of the National Development and Reform Commission, pointed out that the current circulation system has also created obstacles to the domestic promotion of energy-saving lamps. According to her understanding, many large supermarkets set up an entry fee for energy-saving lamps up to 80% of the ex-factory price of the product? D100%, increased the price of domestic energy-saving lamps, and could not compete with foreign brands with strong foundations, and was forced to transfer to specialized lighting materials. The city often "as an ordinary family, in order to replace a light bulb, but to go to the special lighting market to buy high-quality domestic brands, inconvenient and unrealistic."
Promotion? D?D
Need government, business, and consumers to work together
Nowadays, “Green Lighting Project†has become one of the ten key energy-saving projects of the National Development and Reform Commission of the “Eleventh Five-Year Planâ€. In April this year, the national video conference on energy conservation and emission reduction work also clearly stated that "the country should promote 50 million high-efficiency lighting products, and the central state organs should take the lead in replacing energy-saving lamps." It can be seen that the government's efforts to promote energy-saving lamps are constantly strengthening. According to Hou Zhongyan, Director of Housing Management Department of the State Council's Office of Administration, they are conducting a two-week inspection of energy conservation and emission reduction. When purchasing lighting products, all units will select appropriate domestically produced products and will add extra points during the inspection.
As the domestic energy-saving and emission-reduction calls are rising, some companies have begun to pay attention to the domestic market. “Most of the products in the past were exported, and this situation has begun to change.†Zhejiang Sunshine Group Marketing Director Zhang Yuzhong told reporters that the company started in May this year. In the “Energy Conservation and Poverty Alleviation†project, 2 energy-saving lamps were given to each household of 100,000 low-income families and remote mountain villages in Zhejiang, and a total of 200,000 were distributed, and the corporate brand was promoted through consumer experience.
However, in Chen Yansheng's view, the promotion of energy-saving lamps, the government needs to increase supervision and correct market irregularities. For example, if the unqualified product brand is to be cancelled, the product must be removed from the market. On the other hand, it can learn from foreign experience and encourage the people to use high-quality energy-saving lamps by sending coupons.
“We are currently studying the government subsidy program.†Yu Cong said that the key is how to make the benefits of subsidies finally reach consumers.
Yu Cong believes that the promotion of energy-saving lamps requires the joint efforts of the government, enterprises and consumers. The government's actions in the start-up phase are particularly important.
1
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