Inside and outside of the Philips definition of "good TV"

With the advent of the “Internet+” era, smart TVs have become the mainstream trend in the development of the television industry and the main choices of consumers. However, various “ecological theory”, “empirical theory”, and “content theory” in the market have given consumers no way. It's hard to avoid picking your eyes.

It turns out that people are not reluctant to spend money on television, but they are only willing to pay for a good TV!

What kind of TV can be called a good TV? As a hundred-year brand Philips believes that TV should return to his origin, only "good hardware + good content + good brand" is a good TV, and Philips defines with actual action " Miyoshi TV" and brought consumers a good TV.

Philips launches smart TV and defines "Three Good Television"

The competition in the smart TV market has become increasingly fierce, and each veteran TV brand and Internet tycoon have resorted to all kinds of solutions. For a time, new terms such as Internet TV, OTT, and TV ecology have allowed consumers to “scrabble over fascinating eyes” in the store. Can't see what really is a good TV. Philips believes that the TV that consumers really need is a product that cannot be separated from the brand's accumulation. It must also have a "hardware + software" combination, which is the so-called "good hardware + good content + good brand" "Three good TV."


Philips TVs with "innovation" as their genes have accumulated strong hardware and technological advantages over the years. Philips TV has a strong product supply chain in the world. The panel resources used are all from international brands such as Samsung, LG, and AUO, and they maintain in-depth cooperation with leading chip providers such as Mstar, MTK and Hisiliocn. And with the support of innovative technologies such as Ambilight Technology, QD Quantum Dot Technology, 4K Radium Core Technology, “Shu Blue” Technology, OLED Display Technology, etc., Philips continues to introduce a full range of smart TV models with rich technological connotations. , All-round improvement of people's quality of life, so that Philips TV brand can always stand at the forefront of the television industry.


Philips TV started to lay out the smart TV industry chain from an early date and adopted an open cooperative attitude to quickly achieve a leap in the construction of “good content”. In recent years, Philips TV has teamed up with Internet resource content giant Ali Digital Entertainment, Penguin TV and Micro Whale to create a series of smart TVs that have played a crucial role in the rapid improvement of Philips TV content. Today, Philips smart TVs are not only rich in resources. Under the support of Bluetooth voice control search function, users only need to speak out the resources they want to see, and they can achieve real “good content”.


If "Good Hardware + Good Content" only meets consumer demand for product consumption, then as one of the world's largest electronic brands, the 125-year history of development has also injected rich brand connotation into Philips. From 1925, R & D first In the beginning of television, Philips continued to integrate innovative technologies into television products. Philips "improve people's lives with meaningful innovations" and demonstrated to the market a responsibility and responsibility of a "good brand" for a hundred years.

With the combination of good hardware, good content, and good brand, Philips quickly seizes the smart TV industry market with "Sanhao TV," not only stealing the limelight from the Internet TV brand, but also upgrading the entire traditional TV industry chain.

Improve the smart TV industry chain and continue to lead the industry's future development

The development trend of the smart TV industry is a challenge for the traditional TV brands such as Philips, and it is an opportunity. Philips made efforts to build a smart TV industry chain and timely proposed the concept of "Three Good Television". It was a time for action and a rainy day. In the construction of the smart TV industry chain, Philips TV pays attention to hardware, content, and branding in a comprehensive manner. It is completely worthless. It not only shows its clear development ideas, but also demonstrates the vitality of a century-old brand.

Under the guidance of the concept of "Three Good Television", the construction of Philips smart TV industry chain has achieved initial success. Based on the original strong TV hardware and brand advantages, through in-depth cooperation with Alibaba, Tencent Penguin TV and micro whale, Philips TV quickly opened up the smart TV market and continued to lead the development of the TV industry. trend.


According to the relevant leaders of Philips TV, Philips will continue to adhere to the development strategy of "Three Good Television," and continue to deepen cooperation with home entertainment content resource partners to establish a more open content cooperation platform through good hardware, good content and good branding. Great strengths combined to make the smart TV industry chain become the core competitiveness of Philips TV, making Philips TV a true "Three Good TV" and continuing to lead the future development of the industry.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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