LCD TV panel prices increase TV industry bottleneck

Since the beginning of the year, LCD panel prices have seen varying degrees of growth. According to IHS, a professional marketing agency, the latest international market panel price trends have been announced, with a maximum increase of US$17. However, since the LCD panel accounts for about 80% of the cost of the TV system, it also has a great influence on the overall TV price trend.

According to statistical data, both small-screen and large-screen TV panels have seen different degrees of increase, which can be said to cover all sizes. In fact, in addition to 720P and 1080P panels, 4K ultra high-definition TV panels have not escaped the wave of price increases. Among them, 49-inch 4K ultra-high-definition panel, the maximum increase of 13 US dollars, the highest offer is 163 US dollars. 55-inch 4K ultra-high-definition TV panel, the highest increase of 8 US dollars, the highest offer is 205 US dollars.
Looking at the entire TV market, LeTV decided to increase the price of the fourth-generation LeTV Super TV models by 100-200 yuan. The Storm Group also attributed the sharp drop in net profit in the third quarter to the rise in the prices of raw materials such as TV panels.
And why is there this round of price increases? There are two reasons. On the one hand, in the fourth quarter of each year, the sales season of the panel is increasing, and the demand for television manufacturers is increasing. Therefore, for panel prices to rise, TV manufacturers can only accept and accept passively. This can be said to be a market law. On the other hand, due to the influence of production capacity, the supply of TV panels is very tight, which leads to a situation where supply falls short of demand. According to market rules, prices will inevitably increase.

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