Forced by the strong performance of Apple in the Tablet PC market, "price war" has become a weapon for mainstream PC makers to fight back.
Last Friday, Lenovo announced that it will smash 1,000 yuan of its music Pad A1, with a minimum configuration of only 1,000 yuan. Prior to this, TCL announced its entry into the Pad field. It will launch two tablets based on the Android system for the first time, with a minimum price of 1999 yuan. "In the next six months, mainstream PCs will fall below the price of 2,000 yuan. Tablet prices will be comparable to high-end smartphones and they will go straight to the cottage price," many insiders predicted.
Mainstream brands frequently appear as "knockling prices"
Since the launch of Legend Music Pad A1, the Music Family has officially completed a comprehensive layout of its product line, covering the mainstream screen size and price segment. Last Friday, an Information Times reporter saw from Lenovo's official online store that Lenovo had lowered the price of Le Pad A1 series completely. The price of a new set of 2GB built-in storage was 1,000 yuan, and that of 16GB was 1,399 yuan. Compared with the previous listing price of 2,499 yuan (16GB model), the price range has undergone major adjustments.
In response, industry insiders pointed out that in addition to Lenovo, Dell, who is late in the tablet sector, intends to compete with the Apple iPad by virtue of Streak 10 Pro. As early as July 29, Dell in Beijing for the world's first 10-inch tablet Streak 10 Pro, priced at 2,999 yuan. At that time, Samsung, Motorola and other mainstream brands Tablet PC price is still around 4,000 yuan. Dell's price was as low as 1,000 yuan, shocking the entire market.
A few days ago, the Times reporter learned from the channels that ASUS, Acer and other brands of tablet computers are also brewing price promotions recently, and the price target is aimed at 3,000 yuan.
In addition, according to report, in the overseas market, the HP TouchPad, which was recently listed, has already adjusted its selling price. Both the 16GB and 32GB models of the two tablet PCs have significantly reduced their prices by US$100 and their prices dropped to US$399 and US$499, respectively; in addition, Motorola also Decided to lower the Xoom price, the Wi-Fi version of 32GB in the US price, from the original 599 US dollars down to 499 US dollars.
Homogenization can hardly escape the old path of PC According to the latest data from iResearch, Apple Tablet PC occupies the dominance of the Chinese Tablet PC market, with a market share of 50.8%; followed by Lenovo and Samsung, which are 13.8% and 9.8% respectively.
Industry experts point out that currently in the tablet PC market, Apple is still the only big player. Competitors seem to have difficulty launching a tablet that can match the iPad in terms of hardware, marketing, software, and content. In addition, Apple’s patent wars are also Delay the pace of competitors.
Reporters saw tablet PCs in electronic stores such as Guangzhou Pacific Digital Plaza and Bainao Hui, and currently tablet PCs such as ASUS, Acer, Samsung, and Motorola that are currently available are equipped with an Android system, except for the appearance of the design process. Differentiation, hardware and configuration are basically the same, and product homogeneity is very serious.
"A large number of mainstream PC manufacturers and even communication manufacturers have entered the field, but these manufacturers still follow the traditional mode of operation of consumer electronics products. Product homogeneity will eventually make these companies return to the competition of hardware, brands, channels, and prices. In essence, this is very similar to the competition in the PC industry in the early years, that is, relying on a large-scale price war in exchange for market share, and finally the industry is caught in the "Red Sea" competition. The price war is a double-edged sword, and while gaining market share, it will allow The entire market is even more hostile to competition.†One shop in Guangzhou Bainaohui lamented.
Last Friday, Lenovo announced that it will smash 1,000 yuan of its music Pad A1, with a minimum configuration of only 1,000 yuan. Prior to this, TCL announced its entry into the Pad field. It will launch two tablets based on the Android system for the first time, with a minimum price of 1999 yuan. "In the next six months, mainstream PCs will fall below the price of 2,000 yuan. Tablet prices will be comparable to high-end smartphones and they will go straight to the cottage price," many insiders predicted.
Mainstream brands frequently appear as "knockling prices"
Since the launch of Legend Music Pad A1, the Music Family has officially completed a comprehensive layout of its product line, covering the mainstream screen size and price segment. Last Friday, an Information Times reporter saw from Lenovo's official online store that Lenovo had lowered the price of Le Pad A1 series completely. The price of a new set of 2GB built-in storage was 1,000 yuan, and that of 16GB was 1,399 yuan. Compared with the previous listing price of 2,499 yuan (16GB model), the price range has undergone major adjustments.
In response, industry insiders pointed out that in addition to Lenovo, Dell, who is late in the tablet sector, intends to compete with the Apple iPad by virtue of Streak 10 Pro. As early as July 29, Dell in Beijing for the world's first 10-inch tablet Streak 10 Pro, priced at 2,999 yuan. At that time, Samsung, Motorola and other mainstream brands Tablet PC price is still around 4,000 yuan. Dell's price was as low as 1,000 yuan, shocking the entire market.
A few days ago, the Times reporter learned from the channels that ASUS, Acer and other brands of tablet computers are also brewing price promotions recently, and the price target is aimed at 3,000 yuan.
In addition, according to report, in the overseas market, the HP TouchPad, which was recently listed, has already adjusted its selling price. Both the 16GB and 32GB models of the two tablet PCs have significantly reduced their prices by US$100 and their prices dropped to US$399 and US$499, respectively; in addition, Motorola also Decided to lower the Xoom price, the Wi-Fi version of 32GB in the US price, from the original 599 US dollars down to 499 US dollars.
Homogenization can hardly escape the old path of PC According to the latest data from iResearch, Apple Tablet PC occupies the dominance of the Chinese Tablet PC market, with a market share of 50.8%; followed by Lenovo and Samsung, which are 13.8% and 9.8% respectively.
Industry experts point out that currently in the tablet PC market, Apple is still the only big player. Competitors seem to have difficulty launching a tablet that can match the iPad in terms of hardware, marketing, software, and content. In addition, Apple’s patent wars are also Delay the pace of competitors.
Reporters saw tablet PCs in electronic stores such as Guangzhou Pacific Digital Plaza and Bainao Hui, and currently tablet PCs such as ASUS, Acer, Samsung, and Motorola that are currently available are equipped with an Android system, except for the appearance of the design process. Differentiation, hardware and configuration are basically the same, and product homogeneity is very serious.
"A large number of mainstream PC manufacturers and even communication manufacturers have entered the field, but these manufacturers still follow the traditional mode of operation of consumer electronics products. Product homogeneity will eventually make these companies return to the competition of hardware, brands, channels, and prices. In essence, this is very similar to the competition in the PC industry in the early years, that is, relying on a large-scale price war in exchange for market share, and finally the industry is caught in the "Red Sea" competition. The price war is a double-edged sword, and while gaining market share, it will allow The entire market is even more hostile to competition.†One shop in Guangzhou Bainaohui lamented.
Lianxun Industries Co.Ltd. , http://www.szlxcable.com