OFweek smart home network news In the era of smart manufacturing surge, the intelligent development of home equipment has undoubtedly been at the forefront of many industries. In the government's in-depth implementation of the "Made in China 2025" trend, the home intelligence process will further accelerate, and smart homes will move from the first level, single product intelligence into a more advanced and more systematic "smart home ecosystem". According to statistics, the overall output value of smart homes in China will exceed one trillion yuan by 2020, and the market potential for smart homes in the future will be enormous.
From the point of view of promotion, the smart home industry is still in the stage of technology promotion, and it pays great attention to the explanation of advanced technology of products in all stages of sales. However, the survey results show that for consumers, ease of use and practicality are the main factors considered, and smart home products need to be improved.
From the perspective of market sales channels, the current smart home industry mainly sells through real estate developers and system integrators, that is, engineering channel sales. According to the data in the "China's smart home equipment industry development prospects forecast and investment opportunity analysis report," sales through the engineering channel accounted for 80% of sales, through the retail channel sales accounted for about 20%.
This fully demonstrates that consumers are less likely to purchase smart home devices through retail channels, especially if the smart home devices are not easy to use, consumers are even more reluctant to purchase. The reason is that middle-aged and old people have strong purchasing power, but their ability to accept smart homes is relatively weak, and youngsters who are curious about smart homes have insufficient spending power. Therefore, they have turned more to the high-end line.
Faced with such development status, the smart home industry should focus on solving users' pain points, fitting user needs, and quickly solving two major problems.
1, in the product design, we must pay attention to the ease of use and practicality of the product
The convenience of use cannot be ignored for technology, and all technologies should serve consumers' experience. Excellent smart home products should be a whole set of smart home solutions instead of individual gadgets.
2, in the marketing, we must pay attention to experiential promotion
Such as the establishment of an experience shop, so that consumers can understand the convenience. Can even use the physical store to do smart home promotion. Because the consumer groups of physical stores can be involved in all age groups, especially the middle-aged and elderly people who have spending power. The consumption habits of the middle-aged and elderly people are conservative and discreet. The experience of the whole set of smart homes will give them intuitive feelings and may form potential consumption.
The convergence and intelligent application of new technologies such as cloud computing, Internet of Things, interactive technologies, and embedded chips have become catalysts for the intelligent era. After the new rules of the game are changed, only the keen understanding of industry trends will really solve the pain points of users. Enterprises can only win this transformation battle.
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