Special car can not buy? Yinglang sales first, Langyi second is China's special car

When people buy things, they often hope that this product can be "perfect": the style should look good, the quality must pass, the price should be cheap, and it is better to be a brand. There is no such thing as a cheap commodity market, but if you graft this standard into the automotive field, you can do almost nothing. Therefore, in order to take care of the needs of some consumers, there is a type of vehicle called “China Special Car” in the domestic market.

Special car can not buy? Yinglang sales first, Langyi second is China's special car

When it comes to "China's special car", the first reaction of many fans is the negative impression of simple matching, poor quality, and old platform. Can such cars really be so bad? First of all, let's first define a concept. What is China's special car? China's special vehicles refer to the models developed and produced by foreign automakers according to the needs of Chinese consumers. They are the masterpieces of the brand's localization for the Chinese market. They are usually sold only in China. Other countries are not or are proprietary to developing countries. Model.

As an international car brand, the special models are unreasonable? The answer is yes, after all, the usage habits and car demand in each country are different. For example, consumers in some countries like cars, and if they bring the hot models of these countries into the country, they may only end up in the end. So, what is the mainstream demand for Chinese cars?

Special car can not buy? Yinglang sales first, Langyi second is China's special car

In simple terms, there are two aspects: large space and multiple configurations. Imagine that if you increase the space and increase the configuration under the premise of other aspects, the cost and price of the car will increase accordingly, and the high price is also a big weapon for “catch-up”. Therefore, weigh the pros and cons, many automakers will choose to focus on the more important part of Chinese consumers, and then sacrifice some invisible performance and configuration.

What kinds of special vehicles are available in China?

1. Special vehicle supply

Representative models: Volkswagen LaVida, Buick New England Lang, Kovaz, Mingtu, Fu Ruisi

As the name suggests, the whole vehicle is unique to China, and there are no prototypes in foreign countries. It is not difficult to see from the representative models of LaVida, Xinyinglang, Furuisi, Kovaz, etc. Even if the online buzz is one, the actual sales volume is far ahead of the same class, which also shows that this kind of special car The grasp of the people's psychology is very accurate.

Special car can not buy? Yinglang sales first, Langyi second is China's special car

2. Special styling

Representative model: Toyota Lei Ling

The prototypes of such special vehicles can be found in foreign countries, but they have been modified according to the mainstream aesthetics of the Chinese market, such as the chrome trims that Chinese people prefer.

Special car can not buy? Yinglang sales first, Langyi second is China's special car

3. Special needs

Representative models: Audi A4L, A6L, BMW 3 Series LI, Cadillac ATS-L,

Most people in the country regard space as one of the main considerations for buying a car. Therefore, these “big cars” that have been lengthened in the standard wheelbase version are more in line with the tastes of Chinese consumers, and the more abundant rear space is also sitting up. It is really very comfortable.

Special car can not buy? Yinglang sales first, Langyi second is China's special car

Indeed, there are big and small problems in China's special vehicles, such as the use of old platforms with low prices but relatively low technical standards. For example, there is no international safety collision result for reference... But to put it bluntly, Chinese special vehicles are considered by brand manufacturers. To some people in the country, the numbness of driving sense and the pursuit of large space and configuration, a result of balance. If you want to buy a special car in China, it depends on what your needs are.

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