After becoming the country with the largest number of CDMA users in the world in 2011, statistics show that China has surpassed the United States as the world's largest CDMA smartphone market, and after sales reached 70 million units in 2012, the domestic market share of CDMA terminals has increased from 2% increased to nearly 30%.
China's CDMA mobile phone sales have surpassed the United States
At the Qualcomm China Partner Summit held recently, Qualcomm said that China is the global market leader in CDMA2000, because in 2012 China's CDMA mobile phone sales reached 70 million units, which has exceeded the annual US CDMA mobile phone sales. According to data from market research company Gantner, the annual sales volume of CDMA mobile phones in the United States in 2012 is expected to be around 60 million.
"Congratulations to China Telecom for becoming the largest CDMA operator". When attending an industry conference in early 2012, Qualcomm CEO Paul Jacobs acknowledged in his speech that China Telecom had surpassed US operators in the world in terms of CDMA user size. .
"As China's CDMA terminal market continues to grow, China will surpass the United States as the world's largest CDMA smartphone market." In June 2012, when attending the 2012 China Telecom CDMA mobile phone fair, Qualcomm Chairman Paul Jacobs made this prediction again. In fact, half a year later, this goal has been achieved, which makes Qualcomm very happy.
Paul Jacobs gave a forecast for the growth of BRIC CDMA 3G subscribers by third-party agencies from 2010 to 2015: Brazil's 438% growth rate, China's growth rate ranked second with 396%, Russia's 309% , India is 233%.
In fact, according to statistics, monthly sales of CDMA terminals in China were only 270,000 in 2008, increased to 3.7 million in 2010, 5 million in 2011, and increased to 6 million in 2012. The market share increased from 2% to 30%. In addition, various types of terminal brands increased by 40 compared with 2011, with a total of 179; various types of CDMA terminals for sale increased by more than 400 models over the previous year, with a total of 1,540 models.
From "Hanyan Theory" to "Present Theory"
In this regard, at the 2013 China Telecom CDMA Terminal Industry Chain Conference held recently, China Telecom Chairman Wang Xiaochu used "this is not the past" to describe CDMA changes.
After taking over the CDMA network in 2008, the voice of numerous doubts in the industry rushed to the then general manager of China Telecom Wang Xiaochu. In 2009, Wang Xiaochu published the industry's well-known "Han Yan Theory" to reflect the plight of the development of China Telecom's CDMA terminals. At that time, facing the CDMA manufacturers in the upstream and downstream of the industrial chain, Wang Xiaochu said, "China Telecom purchased 1 million 3G terminals in early 2009, but by mid-2009, we only got a total of 270,000 units and sold 10 There are more than 10,000 units. At present, with only 170,000 units left, it is impossible to organize a powerful sales event. I want to ask if you are ashamed? "
According to the latest statistics, in terms of the number of terminal models, China Telecom only sold more than 200 types of terminals in 2008, compared with 1,140 in 2011 and increased to 1,540 in 2012.
The Global CDMA Development Organization also predicted in a report that there are currently 330 million CDMA2000 users worldwide, and it is expected that such users will exceed 700 million by 2015. In the CDMA organization of a total of 321 operators worldwide, China Telecom alone accounted for more than half of the user's share. Qualcomm also lamented that the development of the Chinese CDMA market has reversed the global CDMA development trend.
The industry also generally believes that China ’s successful operation of CDMA networks directly boosted the confidence of global CDMA operators. Before China Telecom took over, global CDMA networks faced strong competition and diversion from GSM networks, and even some operators had to close the newly built CDMA network. However, China Telecom finally realized the prosperity of CDMA in the Chinese market.
Smartphones under a thousand yuan will burst like growth
It is generally believed that the emergence of a thousand yuan machine has a huge impact on the development of CDMA terminals. IDC data show that in the third quarter of 2012, the Chinese market shipped more than 60 million smartphones, a record high, more than three times the PC shipments over the same period.
"The proportion of smartphones in the Chinese market last year that was under 1,000 yuan was 40%, compared with 14% in 2011. After the third quarter of 2012, more than half of the smartphones in the Chinese market were below 1,000 yuan." Qualcomm Senior Vice President of QTI Project Management President Jeff Lorbeck said so.
At present, as the price of smart phones continues to decrease, mobile phones below 1,000 yuan have also become mainstream, and China Telecom has also proposed that one of the key models this year is mobile phones below 700 yuan.
With the increase of users and the popularity of CDMA, in 2013, China Telecom expects that CDMA mobile phone sales will reach 80 million units, 90% of which are smartphones, and it will not be a problem to continue to be the world's largest market for CDMA smartphones.
And Qualcomm even flirted with low-cost smartphones. "In the future, all Qualcomm's popular smartphone chips will only be provided to customers through QRD," said Wang Xiang, president of Qualcomm China. At present, mobile phone manufacturers have been able to shorten the time from product launch to listing to about 2 months through the QRD platform, which will greatly benefit the speed of listing of CDMA mobile phones.
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