In the face of Qualcomm's prosecution against Meizu in the United States, Germany, France and other places, the domestic seems to be a spoiled Meizu, the author is here to talk about the other side of the matter. Qualcomm is still the leader of the mobile phone chip market, but its advantages are constantly decreasing. In the face of the helplessness of this market, it has not been able to reflect on its gradual weakening of the right to speak in the mobile communication market. Instead, it tries to continue as it did at the beginning. Press Meizu with a high attitude.
In the 2G era, Qualcomm launched CDMA technology, but at the time all parties in the world were not optimistic about the prospects of this technology, so Qualcomm had to continue to improve the technology alone, and continue to apply for patents, and ultimately basically obtained the patent monopoly of the technology. Advantage.
After entering the 3G era, the world's three major mobile communication technologies WCDMA, CDMA2000, and TD-SCDMA all use CDMA as one of the core technologies. Qualcomm's patent advantage in CDMA continues into the 3G era.
With this patent advantage, Qualcomm invented the business model for collecting license fees, and through continuous litigation, it established the standard for collecting patent fees as a whole machine, which is called “Qualcomm Taxâ€, which is the patent advantage of all the world. Very rare model of collecting fees for businesses.
Qualcomm combines Qualcomm's tax with its chip business and swiftly swept the world. Qualcomm collects the patent license fee. Although it is publicly stated that it is charged about 3.5% of the price of the whole machine, there is news that the proportion of patent fees collected by the agreements signed by various mobile phone companies is actually different. The license fee charged by Qualcomm chips is used. It may be a bit lower than the rate of using its competitor MediaTek chips. It is with this method of bundling patent fees that Qualcomm quickly defeated other chip companies and became the world's hegemon. One of the European antitrust investigations against Qualcomm is also aimed at this.
Qualcomm’s patent discourse power is being weakenedDue to the high cost of “Qualcomm Taxâ€, communication companies in China and Europe are under pressure. The two parties cooperate to promote the formulation of 4G standards, try to avoid Qualcomm's patents, and introduce LTE standards with OFDM and SC-FDMA as core technologies.
Qualcomm hopes to continue to extend its CDMA technology with monopoly patent advantages to 4G and continue to charge “Qualcomm Taxâ€. The UMB standard, formerly known as CDMA.REV.C, is expected to compete with the LTE standard, but the standard is ultimately due to technical defects. And terminated, but Qualcomm still obtained a certain right to speak on the 4G standard by acquiring Flarion, which has the advantage of OFMD patent.
However, compared to its monopoly patent advantage in CDMA, the patents of OFDM technology are much more dispersed, and the right to formulate 4G standards is in China and Europe. Both parties deliberately avoided some of Qualcomm's patents. The patent advantage of Qualcomm has been greatly weakened.
When Qualcomm mentions the collection of patent fees, it often emphasizes the 2G/3G/4G patent bundle charges, which is to use its monopoly advantage in 2G/3G patents to collect Qualcomm tax. However, some of the CDMA patents will expire next year, so Qualcomm's patent validity will inevitably be greatly weakened, even if it wants to bundle the 2G/3G/4G patents, it will inevitably lead to more rebounds.
Qualcomm and Meizu have mutual needsQualcomm's share in the mobile phone chip market is also gradually breaking down. This year, the market share of the latter has surpassed it for the first time because of the large number of mobile phone brands in China's rapid rise.
Outside of the Chinese mainland market, Qualcomm's status has also been affected. Samsung, the world's largest mobile phone company, did not use Qualcomm's high-end chip Snapdragon 810 last year, causing its Snapdragon 8XX chip shipments to drop 60% year-on-year, while Samsung is strengthening its self-developed chip and launching the integrated baseband SOC for the first time at the end of last year. The mid-end chip Exynos7870, etc., the market regulation company Strategy AnalyTIcs refers to Samsung LSI in the LTE baseband market revenue share of up to 12% ranked third in the world.
Qualcomm's other big customer, Apple, also introduced Intel's baseband on the iPhone7 launched this year. The industry estimates that Intel is likely to get half of the baseband orders for the iPhone7.
Qualcomm is naturally in a hurry when the global market is hit. In the Chinese market, OPPO, vivo, Meizu, etc. are the mobile phone brands mainly using MediaTek chips. They are also one of the best Chinese mobile phone brands to date. Compared with OPPO and vivo, Meizu is one of the most determined companies that rarely use Qualcomm chips. So far, it has only released a mobile phone using Qualcomm chips, and other mobile phones use Samsung and MediaTek chips.
At this time, Qualcomm is a typical Meizu tree. In addition to urging it to adopt Qualcomm chips early, it may be that it hopes to obtain large patent revenues from some of the CDMA patents before the expiration of next year.
In fact, in the face of today's market environment, Qualcomm should lower its stance and negotiate friendly with Chinese mobile phone companies. After all, its mobile phone chip still has a strong technical advantage compared to MediaTek. Its patents are important for Chinese mobile phone companies to go overseas. Guarantee, after all, most mobile phone companies in China lack patents, but its patent advantage in the mobile communication market is weakening. It can no longer maintain the high profile of the original. Even if there is no Meizu today, there will be another enterprise to resist tomorrow.
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